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May 2017 / 82 posts found

17 Accessible Small-Business Ideas in 2017

by Manuela
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Maybe you’re looking to supplement your full-time income with a side business. Or perhaps you’re finished with the 9-to-5 and ready to be your own boss. In either case, coming up with a killer small-business idea is the first step on the path to entrepreneurship. Focus on your strengths, skills and experience. You can perform at a higher level earlier on if there’s less of a learning curve. And starting a business that you have passion for gives you a better shot at success and lowers the chances of burnout. A detailed business plan will help, too. We’ve identified some [...]

6 Things You Need for a Successful Real Estate Business

by spainops
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Many people interested in having a little more freedom look to pursue real estate. Whether you’re interested in being an agent or investing in properties, it can be an excellent way to make money and maintain the flexibility of working from home. Before you begin this journey, however, there are a few things you’ll need to do. 1. Hire a Lawyer You likely won’t understand all the laws and legal proceedings in real estate, even if you’ve earned your real estate license. What’s more, you could run into serious problems like deposit disputes from your renters or contract disagreements. That’s [...]

This First-Time Novelist Wrote About Startups, and Learned Some Vital Truths About Entrepreneurs

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Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » The startup world, with its penchant for outlandish perks, overblown valuations, inscrutable jargon and big egos talking about disrupting industries and changing the world, is ripe for satire. Doree Shafrir does just that with her debut novel Startup. The story follows three central characters: Mack, a high flying young founder of a mindfulness app; Katya, a reporter for a tech publication; and Sabrina, the wife of Katya’s editor and a writer herself who is doing her best to get [...]

5 Tips for Securing Client Data

by spainops
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Your clients are the most important assets you have if you want to give your business any chance of being a success, so you should always consider securing their personal information just in case your home business runs into any future problems. When you run a business from home, you’ll always have paperwork lying around with client information present, and if you want to keep your home office and client information secure, you will not only need to prevent criminals from physical access, but you will also need to prevent other potential problems from occurring. Here are some changes you [...]

13 Ways to Ensure You Always Hire the Right Person

by spainops
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Here at Palo Alto Software, we take hiring pretty seriously. I should know—we just wrapped up a lengthy hiring process within the marketing department. After months of searching, dozens of interviews, and sifting through countless resumes, we finally hired a new managing editor for Bplans. This prolonged interview approach wasn’t due to a lack of qualified candidates, but rather a strong desire to make sure that the candidate we chose to fill the role was a great fit on all levels, from a skill set match to alignment with our company culture. We put a lot of time and effort [...]

10 Tips for Establishing Yourself as an Influence Marketer

by spainops
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Influence marketing involves businesses developing relationships with influential people (especially online) in order to help create greater awareness and visibility of their services or product. Rather than targeting the market as a whole, influence marketing focuses on certain key individuals. It has become one of the most effective strategies to reach customers and build brand awareness. Hiring a social media influencer with a strong online presence can be an effective way to build product or brand visibility and appeal. But how do you establish yourself as an social media influencer? In order to shed some light on the subject, Small [...]

5 Key Investment Tips for Startup Owners

by spainops
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Starting a new business can be expensive. In addition to business fees, licenses and registrations, you also need to purchase equipment and materials. This can be a lot of money out of pocket, but with the the right saving and investing strategies, you can open a business with minimal financial stress. Investing is a challenge for many people. Because investments involve some kind of risk, it can be scary to get started on an investment plan. Fortunately, there are many tips and tricks you can use to start saving and investing your money so you can open your dream business. [...]

7 Types of Cyber Attacks Are Threatening Your Small Business Right Now

by spainops
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If you’re the owner of one of the estimated 28 million small businesses in America, you need to include cyber security as an important part of your business toolkit. Almost half (43 percent) of cyber attacks target small businesses. The threats are growing and changing as fast as online technology, and following are the types of cyber attacks criminals are plotting against your small business right now. Types of Cyber Attacks The Denial of Service (DoS) Attack A DoS attack is a kind of internet piling on. These attackers send enough information and data all at once from multiple computers to overload [...]

5 Strategic Ways I Generate Astounding Business Ideas –

by spainops
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— Every successful entrepreneur possesses pads or files stored with hundreds of ideas. If there is anything most entrepreneurs are searching for, it is that next ‘big’ idea that would revolutionize the globe to make them world-famous, extremely wealthy, and then put them on that revered list together with the creators of Google, Apple, sliced bread and sticky notes. Ok. Ok. My goals might not be that ambitious, but I know every entrepreneur is looking for amazing business ideas that would generate massive income – and if that idea sparks an industry revolution, so much the better. From experience, I now know no [...]

How to Stay Focused at Work When a Personal Crisis is Waiting at Home

by spainops
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Between social media, email, and office gossip, it’s already hard enough to stay focused at work. But when you throw in a personal crisis on the home front, it becomes even more challenging to stay on task. You know you have to put personal issues away and deal with your work responsibilities, but how? The Challenge of Staying Focused In his book titled Thinking, Fast and Slow, author Daniel Kahneman discusses how the human brain is split into two systems, which he calls System 1 and System 2. “System 1 is the involuntary, always-on network in our brains that takes [...]

How To Build A Financial Cushion For Your Business

by spainops
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Whether you realize it or not, your personal finances do affect your business. Generally speaking, if your personal finances are well-managed and strong, you will likely take the same care with your business’s spending and cash. However, beyond just the correlation between how you manage your personal and business budgets, a strong personal financial situation can help you buy a business, augment your existing venture’s ability to withstand downturns or invest in future growth. For this reason, while most financial advisors stress a personal emergency fund, it is just as important that you maintain a business emergency fund. If you have [...]

7 Hacks for Office Space: Shaping Productivity In A Tumultuous World

by spainops
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A physical environment has a profound effect on people’s mindset.  It can enable them to be significantly more productive in their work, but also undermine their business efforts. While clamorous offices are hardly places where we like to spend time, a new take on business design aspires to maximize the interaction, cooperation and information sharing. It uses the synergy of functional characteristics and appealing style to set the tone for a productive and pleasant workday. So, what makes such a perfect office space? 1. Go with the flow Specific solutions depend on the activities that the office is supposed to [...]

20 Social Media Post Ideas You Can Steal for Your Brand

by spainops
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If you want to use social media to promote your business, you need to carefully consider what types of posts are most likely to resonate with your audience. But you’re in luck! There’s plenty of inspiration out there for social media post ideas. Here are 20 you can use for your own small business. Social Media Content Ideas New Product Announcements When you release a new product, a simple announcement on social media can go a long way. This photo of a new Audi vehicle from NAIAS is a great example. Unique Product Ideas You can also show your products [...]

3 smart business ideas for millennials in 2017

by spainops
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Steve Nicastro, NerdWallet Published 4:00 p.m. ET May 11, 2017 | Updated 4 hours ago CLOSE Millennials in the United States have a different set of values on social and economic topics than the generations before them, according to a new report from the U.S. Census Bureau Time Millennials face financial barriers when trying to start a business, including higher student loan debt and lower starting wages than previous generations.(Photo: Getty Images/iStockphoto) Millennials face financial barriers when trying to start a business, including higher student loan debt and lower starting wages than previous generations. These challenges, cited in a 2016 [...]

How to Get a Business Loan If Your Credit’s Not So Hot

by spainops
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Most small businesses will need funding at one time or another to keep operations running smoothly or for expansion. However, if your credit score is less than ideal, you may feel like there aren’t any financing options available to you. With the evolution of non-bank, alternative lenders, there are options for people who might have less-than-stellar credit. Here’s what to do if your credit is struggling and you need business financing. 1. Know your score First thing’s first: You should be aware of what your credit score is before you begin looking for financing. And when I say “your score,” I [...]

7 Concrete Ways the Cloud is Cheaper

by spainops
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By now, it’s likely you’ve heard that using Cloud services is a cheaper option than setting-up and maintaining your own on-premises data center. One of the reasons behind this claim is the fact that your Cloud service provider spreads the costs of their own data center operations across many clients. That’s a much less expensive option than paying the full cost of your own. But how specifically is the Cloud cheaper? In what ways does it enable you to cut costs without sacrificing features and functionality? Here are seven concrete ways the Cloud is cheaper than using an on-premises data [...]

3 Tips for Growing a Small Mobile Gaming Business

by spainops
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It’s no secret that mobile gaming is the next big wave for online entertainment. As phone screens get bigger, displays get more detailed, and cameras enable augmented reality experiences, the gaming market is bound to experience explosive growth. Burgeoning industries like these are perfect launchpads for small businesses to grow. By 2020 the industry is projected to grow to over $25 billion in annual revenue. Part of this can be attributed to the steady proliferation of smartphones, but it is also being driven by companies developing more games that cater to a broad array of consumer interests. Another way to [...]

What is Content Curation and How Can You Use it For Your Small Business?

by spainops
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When it comes to marketing, the general consensus is content is king. Every business under the sun is facing increasing competition, and it’s getting harder and harder to stand out. However, by publishing and sharing added value content, companies are able to get a leg up on the competition and provide marketing leads with far more than a ham-fisted, hard sell. But coming up with truly original and useful content that adds value can often be pretty tricky, and some business owners understandably struggle. That’s why more and more companies are now focusing their efforts on content curation rather than [...]

5 Bona Fide Fears You’ll Feel When Buying A Franchise

by spainops
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Buying a franchise is an experience like no other. The range of emotions you’ll experience during the purchasing process will be off the charts. For example, one day you’ll wake up feeling like you’re on top of the world-and nothing can stop you! In contrast, there will be days you’re drowning in fear. And that’s what this post is about. The fears I’m going to share with you are real fears. And no one’s immune to them. No one. As a matter of fact, you may be surprised to learn that even high net-worth individuals get fearful when they’re about [...]

Why Promoting From Within Is Good for Small Business

by spainops
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Pop quiz for small business owners! You’re looking to fill a sales manager role at your company. To your left is a stack of résumés from potential applicants, many of which are qualified for the position and could bring in a fresh perspective to the department. To your right is the sales associate who has been running the department thus far. This person is doing a great job, working hard, and showing tons of initiative, but you aren’t sure if it’s time to bump them up a notch. What should you do? Admittedly, this is a trick question since there’s no right or [...]

4 Ways to Improve Customer Service Through Technology

by spainops
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In today’s competitive business world, it’s more vital than ever to keep customer service accommodating and fresh, staying up to date on the latest convenience services and the best new products.  Without great customer service, customer acquisition and retention become difficult, nearly impossible.  Through the implementation of technology, you can drastically improve your customer service overnight. Whether you are an engineer searching for PCB software so you can design and develop the best products for your consumers, or a business owner who is looking for accounting software to streamline you financial tasks, technology is an investment you won’t regret. Take [...]

7 Startup Mistakes That Will Doom Your Small Business

by spainops
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You have an interesting business concept and a desire to make it a reality. All you think about is your passion to start your own business. Getting excited about starting a business is easy. As an entrepreneur, I can tell you from experience that it’s not easy to actually start a business. A lot of businesses fail. Only about half of small businesses last five years. You need more than an interesting idea to create a successful business. Many owners aren’t prepared and make a bunch of mistakes along the way. I want your business to succeed. I want you [...]

5 Lessons Learned Launching a Startup With No Plan, No Cash, and No MBA

by spainops
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In the summer of 2009, my wife and I caught the entrepreneurial bug and started a company without any prior business experience. We’d never hired anyone. We’d never had anyone pay us for a product or a service. We didn’t know anything about small business accounting or finance. We didn’t even know how to write a business plan. I had some limited knowledge about search engine marketing, but knew nothing about marketing in a more general sense. In hindsight, it’s understandable that friends and family were skeptical when we told them about our business. A few of them, mainly the [...]

25 Coffee Machines That Are Great for Small Business Offices

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Coffee is an essential part of many small business kitchens. So in order to keep yourself and your team caffeinated and happy, a great coffee maker is a must. Here are 25 different options for your next small business office coffee maker. Office Coffee Machines for Your Small Business Bunn Commercial Coffee Brewer The classic business coffee maker, this Bunn model features multiple warmers and glass decanters for coffee-loving teams. It’s also a fairly durable option with prices ranging from about $250 to $350. Hamilton Beach Brew Station You can also brew a large amount of coffee in a large [...]

3 Ways to Decide Whether a Lower Introductory Price Will Equal More Sales?

by spainops
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A very common marketing tactic is to charge less to new customers in order to attract them to start using the company’s service or products. For example, storage facilities rely on this to get customer’s business when they offer to rent space for the first month for $1. This works in this industry because it is a lot easier to move things into storage then to actually move accumulated items out! But introductory offers are not always effective in increasing revenue and sometimes they can actually hurt the sales of the company. Should You Offer an Introductory Price to New Customers? [...]

3 Ways to Use Online Video to Improve Your Content Marketing

by spainops
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Ask any online business owner or marketing professional what they need more of, and they will likely say traffic and site content. However, what online marketers and content creators need to be focusing their efforts on is creating better content that will work for them for days, weeks, and even months. But what we’ve been seeing lately is a never-ending amount of strictly text-based content that overwhelms an audience—something people don’t have time for (nor do you have time to create). Keeping all of this in mind, it’s important to start shifting your focus from generic 500-word text articles to longer content [...]

What To Do When The Interview Process Is Dragging On (And On And On)

by spainops
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It shouldn’t come as a huge surprise that many companies have long interview processes consisting of multiple steps. While the unpleasant reality is that you typically won’t be offered your dream job after one or two interviews, there are times when the process drags on for what feels like forever. In fact, I once waited an entire month after a final interview to land a gig I wanted. And if my experience is any indication, the good news is that there are some moves you can make that’ll help move things along (or at the very least, make you feel [...]

12 Headline Tips to Draw Customers to Your Homepage — and Keep Them There

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The headline on your company’s homepage is the first thing site visitors will see, so it needs to be engaging to capture their interest and keep them on the page. From making visitors laugh with a funny title to emphasizing the value you have to offer, there are many tips and tricks you can employ to draw in potential customers. To find the best ones, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) this question: “What is your best tip for writing a homepage headline that catches the customer’s eye and makes them want to stay on the page?” Homepage [...]

The No. 1 Benefit Your Employees Want

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With healthcare making headlines as politicians debate what to do about the Affordable Care Act, it may come as no surprise that the number-one employee benefit your employees want is health insurance. Top Benefit Your Employees Want Indeed, 87 percent of employees surveyed in a study by the Employee Benefits Research Institute say employment-based health insurance is either very or extremely important when they are debating whether to take a new job or stay in their current position. Offering employee benefits is critical to job satisfaction and worker morale. According to the study, almost six in 10 workers (59 percent) who [...]

50 Small Business Ideas for Rural America

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If you think you need to live in a big city to start a successful business, you’re mistaken. There are actually some business opportunities that are better suited for rural communities. So if you’re looking to start a rural business, take a look at the list of ideas below. Small Business Ideas for Rural Areas Farmer Of course, living in a rural area opens up the possibility of you making a living by farming plants or animals. There are plenty of different agriculture business ideas out there for you to consider. Antique Seller Rural areas often have unique history and [...]

10 Business Ideas to Make Easy Money and Change the World

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Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Up-and-coming generations have become increasingly conscious of world issues and they are motivated to make a difference. From being better consumers to having a positive impact on the environment, playing a role to help underdeveloped countries, having their say in politics, lending their services to help others, and even sharing their knowledge to educate those in need, more is being done to make the world a better place. This, coupled with a drive to own their own businesses and [...]

50 Most Creative Instagram Bio Ideas for Business Users

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One of the first things you should do upon signing up for Instagram for your business is create a bio. But not just any old bio will do. To add some interesting tidbits to your small business Instagram bio, check out this list of Instagram bio examples for inspiration. Instagram Bio Examples for Small Businesses Richard Branson The famous entrepreneur’s Instagram bio features some fun personal facts while still explaining what he does and including his business handle. Panera Bread The popular restaurant chain shares some basic info about the company’s values, but also includes a hashtag to encourage customers [...]

3 Reasons Why Even the Best Business Ideas Can Fail

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| Share | Share | Share | Share We’ve all heard the expression “innovate or die.” But there are endless examples of companies that made cutting-edge ideas a priority, yet their can’t-miss products – and sometimes the businesses themselves – died untimely deaths anyway. “People often don’t realize that a product can be smart and work well, and still fail when it hits the marketplace,” says Mayur Ramgir (www.mayurramgir.com), president and CEO of Zonopact Inc., a software development firm that specializes in innovative business solutions. Ramgir is an award-winning author, speaker, innovator and entrepreneur. Educated at Georgia Tech, MIT, Oxford [...]

10 Must-Read Books for the Aspiring “Mompreneur”

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Based on the attention they receive, Millennials who create tech startups in their garages can appear to be at the center of the entrepreneurial universe. This couldn’t be further from the truth, however. The age of entrepreneurship has hit full stride with people of all groups taking steps to start businesses. Mothers are no exception. For those mothers who are ready to take their entrepreneurial ambitions to the next level while maintaining a happy family life, here’s a list of must-read books providing inspiration, potential business strategies and marketing advice to get you started down the right path. Books for Mompreneurs [...]

Livestreaming Entrepreneurs, Here’s How Virtual Assistants and Chatbots Boost Success

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In 2016, Facebook opened up its Facebook Messenger app to third-party chatbots. Businesses are being encouraged to make chatbots work well with Messenger to serve 1.79 billion monthly active users on Facebook, one billion of whom are active on Messenger. The mass-market potential of chatbots is that its “technology will simply understand and do as the human asks,” reports Gartner. Research cited by VentureBeat says 86 percent of millennials have a positive view of chatbots. And according to ChatbotsMagazine.com, chatbots in 2017 are like the web 20 years ago: “Everyone has a burning instinct that they need to be there, [...]

7 Leadership Lessons You Can Learn From Working Mothers

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“The One Thing” is a series where I ask today’s successful leaders to identify the single most important lesson they’ve learned on a topic. Every second Sunday in May we pay tribute to mothers everywhere and the invaluable contributions they've made to our lives, often having done so while balancing the demands of career and family. From efficiency to persuasiveness to delegation, many of the traits that great mothers cultivate and practice every day are being leveraged at home and at work to lead teams and run successful businesses. In this spirit, I asked seven power women to weigh in with the most important lesson they’ve learned about leadership since becoming a mother. “What’s ‘the one [...]

10 Tips for Getting the Most Out of Your Small Business Tools

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There are so many tools you can use to run a successful business. But if you don’t take care to actually use those tools to their full potential, your business could suffer. To learn how to get the most out of your small business toolkit, take a look at these tips from members of our small business community. Increase Website Conversions with Color Psychology If you want your website to be effective, you need to consider all elements of the design — and that includes color. In this Sociable blog post, Rebecca Jordan shares some thoughts and an infographic about [...]

50 Weekend Business Ideas

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Want to start a business but don’t have the ability to dedicate a full-time schedule to it? Not to worry — there are plenty of business opportunities out there that you can work on just on the weekends. If you’re interested in being a weekend entrepreneur, check out these 50 weekend business ideas that won’t take all of your time during the week. Weekend Business Ideas Mobile Disc Jockey You can provide DJ services mainly to clients who need music for weekend events like weddings, parties and weekend concerts. Musician Likewise, you can start a musical group or solo act where [...]

3 Crucial Steps to “Fail Proof” Your New Business Idea –

by spainops
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Starting a successful business is hard. But let’s not presume that entrepreneurship itself is intrinsically riskier than other things that popular culture deems as “acceptable.” You’ll never be able to completely avoid risk — either in your personal or professional life. But you can mitigate it significantly by having a solid game plan in place. You need a proven system that will help you determine which ideas are worth pursuing so that you don’t become a statistic of America, Inc. You want to be as certain as possible that your business will succeed BEFORE you launch. In other words, you [...]

4 Things to Know About Business Debt

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U.S. small business owners are feeling super-confident right now, and have even sunnier sights set on the future. According to a survey by the U.S. Chamber of Commerce Foundation, 40% of small business execs report enjoying higher profits than the same time last year. Nearly two-thirds (63%) expect to see profits soar even more in the next 12 months. So confident are small business owners and executives that 40% plan to increase employee head count this year, 40% expect to make capital investments and 37% plan to raise prices. (No wonder they’re expecting higher profits.) To achieve all this growth, small [...]

How to Post a Job on Facebook: A Quick Step-by-Step Guide

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In February, Facebook (NASDAQ:FB) announced a new job recruiting feature that allows job posting and application directly on Facebook. The new job recruiting feature, which can be seen as a direct competitor to the recruiting tools at LinkedIn (NYSE:LNKD), is a fast and easy way for small businesses to hire new talent and fill vacant positions. Now if you are wondering how exactly to post a job opening on the giant social network using the new Jobs on Facebook feature, just follow the step by step guide below. How to Post a Job on Facebook Here’s how to post a [...]

10 Examples of Great Integrated Marketing Campaigns

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“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses,” Mark Schmukler, the CEO and Co-founder of the Sagefrog Marketing Group. That means you can and should use social media to promote a live event where you’re highlighting your goods and services. After all, what better way to fill the hall with prospects than by reaching out to them directly on Twitter or Facebook?  Still, that’s just one possibility because integrated marketing builds a bridge between online marketing and it’s more traditional print and PR cousin in a variety of ways. [...]

8 Founders on the Turning Points That Changed Their Businesses

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This story appears in the March 2017 issue of Startups. Subscribe » Every entrepreneur has the moment -- that time when hard work finally pays off, when a long-desired opportunity presents itself and the entrepreneur has to decide how to react. Related: 8 Great Entrepreneurial Success Stories The moment can be stressful, and for good reason. It can be a turning point for any business, but only if it’s seized properly. And as the eight founders here can attest, it isn’t always clear what the right move is. Success takes guts. It takes sweat. It takes a lot of hard work -- first to have [...]

Lessons From Entrepreneurs Who Built Multi-Million Dollar Companies

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Across every line of business, there are hundreds of quiet multi-million dollar companies that stay out of the limelight and serve their customer bases with dedication. They may not be as well-known as Jeff Bezos, Elon Musk, or Peter Thiel, but they have lessons to impart nonetheless. These entrepreneurs are smart, resilient types who aren’t afraid of the hard work that it takes to build a thriving business. More than the glamorous and famous business people that we all know, the real lessons are in these ordinary, hard-working people who made their way in the world and created empires that [...]

Get Your Home Office Working More Like a Professional Work Space

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Working from home as a freelancer for the last year, I have discovered some interesting strategies to level up my productivity. Overcoming the challenges of sharing a workspace with two dogs and a one year old girl, I have created this list of work at home productivity boosters. Working from my kitchen is not one of them, though that has been my best option for the last nine months. Here are top productivity tips you can take home to maximize your hours behind the keyboard. Home Office Productivity Tips Create a Separate Work Space If there’s one thing I’ve learned working [...]

Locating a Mentor Who is the Perfect Match

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In an extremely competitive job market, having a good mentor can mean the difference between continuous professional growth and career stagnation. Those taking part in mentorships can receive helpful advice, support, constructive feedback, and oftentimes, lessons learned from years of workplace experiences both good and bad. However, seeking a mentor may feel like a daunting task. And for many, it can be difficult to decide where to begin. Below are a few tips to help guide the search. Think outside the box Valuable mentors can be found in many places using various strategies. The best approach is to explore options [...]

Pendulum Swings Back Toward Traditional Offices — with a Twist

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In the movie Back to the Future, hero Marty McFly must travel into the past to set things right in the present. Today, something very similar is happening when it comes to trends in the modern workplace. Small business owners seeking to fix some of the deficits of the millennial open work space are adding elements of more traditional work environments while still retaining some of the benefits of the present. The result is a modern work environment with a foothold in both worlds — but definitely keeping what works while moving into the future. “I think people always operate [...]

Answer These 7 Questions Before Starting Your Side Business

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Are you sure you can build a successful side business? It's smart to start thinking along these lines while you have a full-time job. Your side gig could become a long-term solution to financial needs and an enriching life experience. But what do you need to start a successful side venture? First, you must begin the discovery process. Answering these seven questions should give you enough information to create a clear path forward and help kickstart your new venture. Related: The 5 Levels of Entrepreneurship: Which Level Are You On? 1. What will you take out of your 'bag?' You have [...]

5 Tax Credits Only for Small Businesses

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Tax credits are an important type of tax break because every dollar of tax credit saves one dollar in taxes. During National Small Business Week it’s helpful to take note of certain federal tax credits that can only be used by small businesses. Here are five credits — what they are and how you determine “small” (there’s a different definition for each credit). Small Business Only Tax Credits Small Employer Health Care Credit This credit is designed to reward small employers for paying at least half the cost of their employees’ health insurance. The credit had been created to incentivize [...]

Why Startups Need at Least One Salesperson

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Startups are built to run lean, with employees wearing many different hats. However, it’s not unusual for the responsibilities of sales to fall on the marketing team or even the company owner. There are benefits when others fill the role of salesperson: You save money on salary, benefits, and commission. Even if your team has strong sales skills, though, this is not ideal. Having at least one dedicated salesperson affects your company in a profound way. Here are six important reasons why even a lean startup needs at least one dedicated sales representative: 1. Close more sales Perhaps the most [...]