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December 2017 / 32 posts found

10 Expert Tips to Make a Great Podcast for Your Small Business

by Manuela
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Wailin Wong is one professional who has made use of podcasting for years. Wong is one of the hosts of Basecamp’s Rework podcast. And she’s previously hosted another podcast for Basecamp called The Distance. So Wong’s experience isn’t just about the logistics of running a podcast, but also about using the format as a way for businesses to communicate with their customers and target customers. Wong said in an email conversation with Small Business Trends, “I got into podcasting as a listener the same way a lot of people did, which is via Serial. It was also around that time [...]

What Are Facebook Messenger Ads and How Can Your Business Use Them?

by Manuela
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Even with all our technology, we still prefer solutions that have a human touch. That’s why we use Siri on iPhone, voice assistants like Alexa or Google Home, and chatbots.  We like to feel like we are interacting with someone real. In turn, this sentiment has started to influence the way we shop. Voice assistants and chatbots are being used to shop more efficiently. For instance, Alexa can find you shopping deals just with a voice command, or help you order a pizza without ever having to grab your phone. This conversational element mixed with eCommerce was coined conversational commerce by [...]

The Next 10 Things Small Business Owners Should Do For Social Media Success

by Manuela
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Social media is a tricky business. It seems so simple on the face of it and you may have launched your business profiles thinking that everything would take off if you only started posting. Sadly, that is rarely the case and many small business owners have hit their head against the wall trying to make headway, without any real results. Don’t worry, it isn’t nearly as mysterious as you may be fearing. While social media has a tendency to change and adapt to new trends and features, not to mention shift with the way that users themselves choose to use [...]

House Cleaning Business Proves That Where's There's Muck There's Money!

by Manuela
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It use to be the case that only the well off people in society could afford to employ the services of a local house cleaning business, but this is definitely not the situation anymore. Nowadays, we work longer and harder to earn more money in order to buy more things, but it was not long before people cottoned on to the fact that all these extra creature comforts were useless unless they had the time to enjoy them. This is why lots of busy households these days take advantage of the many house cleaning services available. Because of the increase [...]

What’s the Best Business Proposal Format?

by Manuela
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Download your free business proposal template here. While the template will guide you through what you need to write, this article will be a great help as well! A business proposal can make or break your chances of securing a new client. Write a great one, and you’ll likely snag their business. Write a poor one, and you might lose out—even if you’re offering the best service out there. So, how do you write a business proposal, and what is the proper format? While it depends a lot on your industry, and whether or not you’re offering a product or [...]

Apply These 5 Tecniques to Reverse Poor Productivity Over the Holidays

by Manuela
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The holiday season can be a distracting and unproductive time for small businesses. So much so in fact, that a whopping two thirds of workers admit to being less productive during December. Naturally, it’s within every small businesses’ interest to stay productive throughout the festive period. Easier said than done, or is it? Tips for Improving Employee Productivity During the Holidays In a conversation with Small Business Trends, Raj Narayanaswamy, Co-Founder and Co-CEO of Replicon, a leading provider or global project and time management solutions, provided five tips on beating the holiday productivity hangover at your small business. Anticipate Downtime [...]

Can Quick Riches be Made With an Internet Business?

by Manuela
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We have all seen the promises in various Ads and on websites of earning $5,000, $10,000 or $20,000 in the first 24hours, 48hours, 7days or one month etc: by joining this or that business program. These types of headlines, keep on bouncing out at us from almost every second website it seems, even if we have only spent a little time on the internet researching for ideas on starting a business. The old saying of "If it sounds too good to be true, it probably is" should send the alarm bells ringing, yet every day more and more people fall [...]

4 Companies That Use Humor in Marketing (And How You Can Too)

by Manuela
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By Stefan Gol Why is humor so effective when it comes to marketing? People always say laughter is the best medicine, and this platitude is starting to impact the marketing strategy of several big brands. Let’s take a look at some examples of companies that successfully added humor to their marketing strategies and how you can do the same. Squatty Potty After earning some backing on Shark Tank, the Squatty Potty became a huge success, thanks in large part to its funny marketing strategy. The concept is bizarre to say the least: The company’s video advertisement shows a unicorn defecating into [...]

Email Marketing 101: The 3 Things That Your Lead Magnet Absolutely Must Do

by Manuela
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By Ronald Kimmons It is a well-established fact that email marketing is one of the most cost-effective marketing methods out there—if not THE most cost-effective. One reason for this is legal requirements have created a certain barrier to entry for email marketers. Gone are the days in which marketers would purchase an email list and send out massive amounts of spam to see what sticks; for those who play by the rules, there is an amazing amount of opportunity. The trick to successful email marketing, then, is to build a good list. Your list needs to be comprised of people [...]

What You Really Need To Know About Starting A Dry Cleaning Business

by Manuela
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If you're anything like me, then you've probably spent a long, long time simply dreaming about the day that you would finally be able to give up the daily grind of your 9-5 job and set up your own company. There is something about being your own boss that many people aspire to, and with good reason. With it, comes the freedom to run things the way you see fit, you are not answerable to anyone else, and your chances of either success or failure will rest entirely on your own shoulders. As a result of so many different businesses [...]

The 10 Best Accounting Software Solutions for Small Business

by Manuela
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Small business owners are pressed for time. Finding the time to take care of the finances and accounting isn’t always easy. Fortunately, help is at hand with innovative accounting software designed to simplify monetary processes and requirements. Best Accounting Software for Small Business Take a look at the following 10 best accounting software programs for small businesses. Sage 50c Accounting Software Sage 50c Accounting Software is desktop software with built-in anytime, anywhere cloud access apps. Combining a desktop solution with online access, Sage 50c Accounting enables small businesses to run their financial tasks more efficiently. The software manages invoicing, cash [...]

How to Get Started With a Vacation Travel Home Business

by Manuela
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Owning your own vacation travel home business does not have to be a dream. You can make it a reality by finding the right home business for you that pertains to vacation travel. Many people find that the enjoyable working this type of home business for the benefits. When you have access to finding the best vacation and traveling deals, you also have access to booking them for you and your family. Vacationing as well as traveling is not cheap these days. With the price of gas continuing to rise, everyone wants to do everything that they can to cut [...]

10 Tax Write Offs For Small Businesses Around The Holidays

by Manuela
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The end of the year is a big time for small businesses. You’ll need to get your taxes in order and enjoy the holiday too. Here at 10 holiday tax write offs that can help you to do both at the same time. Holiday Tax Write Offs for Small Businesses Defer Some Income Tax and business attorney Barbara Weltman says this year small businesses should defer income to take advantage of the lower tax rates that should be coming under the new tax code. “If you provide services in December and wait to bill for them until end of the month [...]

The Secret Behind Great Customer Service: One Thing You Must Do

by Manuela
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Independent retailers who read the news on a regular basis can’t be faulted for feeling a bit frightened about the future. A quick glance at any retail industry website or newsletter full of headlines about “omnichannel” experiences, virtual reality, mobile apps and other technological advancements changing the face of retail, is enough to keep any retailer up at night. How can an independent retailer hope to compete against national or global chains? In reality, it may be easier than you think to win over shoppers as long as you can deliver on the key factor that creates an exceptional customer [...]

The No. 1 Marketing Tool Every Business Needs

by Manuela
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Do you think your social media presence or your word-of-mouth is so strong that you don’t need a website for your business? Maybe you have amazing online reviews or a stellar reputation in the community. But that doesn’t mean your business can survive without a website of its own. Unfortunately, a surprising number of small business owners seem to view a business website as an “extra” rather than what they really are: an essential foundation for their marketing efforts. In a survey last year, more business owners used social media to market their businesses than had a business website (63% [...]

9 Must-Watch TED Talks That Will Make You a Better Entrepreneur

by Manuela
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If you are an entrepreneur, of course you want to be successful. For some, success is measured strictly in dollars and cents. But for the majority of small business owners, success means that and much more. It also means healthy relationships, fulfilling work, and giving back. If you’re striving for business and personal success, check out these 10 popular TED Talks. They’ll provide you with insights and strategies that can help you become a better entrepreneur. 1. Kelly McGonigal: How to make stress your friend There’s no question that launching a business means you’ll experience stress, and likely lots of [...]

Multiple Home-Based Businesses

by Manuela
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How many times have you seen ads on the internet which encourage you to start your own home business? For that matter, how many times have you wanted to do just that - run a business from your home and stop going into the office or the where to punch the clock? This is America. And America is the land where anyone can succeed if only he or she is properly motivated. Home businesses are real and they can be made to work. After all, Henry Ford built his first model A in his brick shed at home. If Henry [...]

3 Brands That Are Blog First, Business Later (Yet Still Are Turning a Major Profit)

by Manuela
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By Aaron Agius There was a time when marketers used blogging as a way to manipulate search engines and artificially inflate rankings. By churning out subpar content and accumulating dubiously sourced backlinks, you could make your site more visible than your competitors—regardless of whether or not this visibility was warranted. Fortunately, Google has been clamping down on SERP gamesmanship in recent years and is now only rewarding sites that put out high-quality content. If your articles don’t genuinely help and educate people, don’t expect to use blog writing as a way to successfully market your business. It’s impossible to be effective [...]

SBA Can Help You Reach Your Small Business Milestones | The U.S. Small Business Administration

by Manuela
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If you’re a small business owner just starting out or you’ve been in business for a while, you’re likely wearing multiple hats which make it easy to miss your successes along your journey as an entrepreneur. Those milestones give you perspective, and often a sense of accomplishment. They allow you to see just how far you’ve come, so it’s important to celebrate them. From hiring your first employee and the first month you made a profit, to securing that first loan and opening a second location, these are all important milestones. In the future, those milestones will also help you [...]

Virtual Property Tycoon Instant No Cost Business Idea

by Manuela
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Did you know many classic books have no copyright? This means anyone can republish them and pocket the cash. It becomes Virtual Property income. That's mighty fine news as the credit crunch bites even harder. Let me explain the secret to this Virtual Property business phenomenon. The Virtual Property Business Formula Many of the greatest books ever written are in the public domain. Charles Dickens and the works of Shakespeare are two obvious examples. Another is HG Wells 'War Of The Worlds' book (recently made into a Hollywood blockbuster with Tom Cruise). Anyone is allowed to source this sort of [...]

Best 10 Web Hosting Companies for Small Business

by Manuela
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Having a website is no longer optional for most small businesses — it’s a must. And to have a great website, you need a good web host. Using free platforms like WordPress.com or even social media sites like Facebook as your company’s main website can make your business seem unprofessional to potential customers. And a good host can provide useful features like ecommerce platforms, blogging software, email addresses, security and more. Best Web Hosting Companies for Small Businesses If you’re in the market for a new web host, here are some of the best web hosting companies for small businesses [...]

10 Smart Things to Do When Writing and Renewing Your Business Plan

by Manuela
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Having a business plan is essential to all new and existing small businesses. There are a number of different ways you can set yourself up for success when writing a business plan. As a small business owner, there are some common business plan mistakes you should be aware of, as well as the steps you need to take to avoid them. 1. Write a clear two-page executive summary. Your goal in the executive summary is to energize the reader to read the whole plan. Make a persuasive case upfront for why the business will be successful and why you are [...]

A Small Business Wastes 15 Days Tracking Down Late Payments Every Year, Study Says

by Manuela
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If you had 15 days out of the year to spend the way you like on your business, it probably won’t be to track down late payments. But according to the Sage survey report titled, “The Domino Effect: The Impact of Late Payments” that is exactly the amount of time US small businesses spend every year. Cash flow is the lifeblood of businesses, and any restriction to this flow results in limiting how the company operates. As the title of the report points out, a domino effect takes place which weakens the entire organization in one way or another. The [...]

Starting A Photography Business? – 11 Reasons Why You Should Not!

by Manuela
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We are always confronted with the positive if not the encouragement to look at why we should open or think of starting a photography business. Sometimes it is suggested by those around you and often it's a personal whim. I thought it would be beneficial to possibly look at the 'other side of the coin' and answer why some people should not be starting a photography business even if you've got enough money to do so. Here are eleven reasons why you should not be starting a photography business. For the sake of easy reading I've placed these in bullet [...]

Small Business Project Management: Six Pros and Cons

by Manuela
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Growth hungry small businesses today in the UK and indeed throughout the world face the challenge of balancing two competing objectives. Firstly, businesses must maintain and standardise current business processes in order to give your business the chance to get really good at what it does through experience curve effects. Greater business efficiency normally translates into a better customer experience and higher profits. Secondly, businesses must transform business operations in order to survive and compete in the future. How well we are able to achieve the right balance for our business will ultimately determine if we survive and go on [...]

End of Year Sales Goals Don’t Have to be Hard: Read These 10 Tips

by Manuela
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Another year is almost over for American small businesses. It’s time to hurry to meet end of year sales goals. Here are 10 tips some experts shared with Small Business Trends. Ways to Meet Your End of Year Sales Goals Plan Ahead Taking the time to do the little things like scheduling emails and front loading work for the first two weeks of the month are important steps. Chris Rothstein, CEO and co-founder of sales automation platform, Groove.co has a simple formula. “Make a detailed plan of attack to reduce risk in every potential deal before you start; you should [...]

7 Considerations If You’re Starting a Business While Married

by Manuela
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Starting a business is a major life decision, so while you’re thinking about this bold new direction in your life, you may be tempted to make other life decisions—in other areas of your life. For example, if you’re in a serious relationship, you might consider proposing and getting married; after all, being married while building a business has some serious advantages. However, there are also some disadvantages to getting married at this tumultuous stage of your life. Before going through with your decision, there are some things you’ll need to consider. Top Considerations for Entrepreneurs Starting a Business While Married [...]

Best 25 Places to Buy Small Business Cards

by Manuela
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Best Business Card Sites When it comes to having business cards printed, there’s a whole host of printing card companies available. Take a look at the following 25 places to buy the best business cards. 123Print 123Print has a large library of pre-made business card templates. Its online design tool allows businesses to make edits to their business cards conveniently. 123Print offers three sizes of card orders, starting at $16.95 for a pack of 250. Printing For Less (PFL) Printing For Less provides custom business card designs, which come in full color. Free gloss aqueous coating is available. Optional UV [...]

10 Ways to Step Up Your Social Media Game in 2018

by Manuela
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Social media has the power to make a major impact on your business in 2018. But you need to know all the latest trends and most effective methods if you want to really grow your business. To learn more about stepping up your social media game, check out some insights from knowledgeable members of the online small business community here. Check Out These Predictions for Social Media in 2018 Social media trends are constantly changing. And there’s even more change in store for users in 2018. If you want to get ahead of the curve in the new year, check [...]

Build a digital marketing strategy for your business

by Manuela
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Image: pexels By Team CommerceMashable Deals2017-12-23 13:11:02 UTC You should have a solid foundation in digital marketing regardless of where you work. But, let's be real, who has time to get another degree while working 50+ hour weeks?  Consider picking up The Complete Affiliate Marketing Bundle instead. Normally more than $800, this set of courses is on sale for less than $40 and will fill your brain with a host of useful skills that could give your career a welcome boost in 2018. Here's a breakdown of what's included: 1. How To Make Your First Dollar With Affiliate Marketing The first [...]

Get organized with these productivity apps, tools, products, and more

by Manuela
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Whether you're a type-A neat freak or a straight-up hoarder, chances are there's some area of your life where you need to get organized and boost productivity. Maybe you're trying to kick a bad habit or stop losing your keys or maybe you're finally ready to sort out that junk drawer.  Whatever your organizational needs, you've come to the right place. We've rounded up our favorite tools to help you organize your life, be more productive, and get your shit together like a functioning adult. Apps Your phone is usually a distraction when you're trying to get stuff done, but [...]

Organization ideas and tips on how to become clutter-free

by Manuela
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If you've resolved to consolidate your clutter and get your home organized, then we can help you out with that. Here's how you can organize your house, room by room.  Organize your living room Keep this common area clean and clutter free with some smart organization solutions. Having a home for the remote is the first step in guarding against losing it. This tiny organizer holds up to six different remotes so now you have no excuse to lose them again. If you've run out of room on your coffee table, then you might want to decorate with these shelves. [...]