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October 2018 / 31 posts found

Want to Keep Learning in Your Small Business? Try These Helpful Resources and Tips

by Manuela
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Successful business owners don’t have all the answers — they continue to learn and grow through the years. Sometimes that growth can come through personal mistakes, and sometimes it can come from helpful resources and expert guidance. If you’re interested in learning more to grow your business, check out some of these thoughts from members of the online small business community about learning new skills and gaining valuable insights. Consider the Difference Between Reach and Impressions When you’re looking at your analytics and the impact that your content is having on potential customers, there are plenty of different terms to [...]

Top Ten Startup Mistakes That Almost Always Lead to Business Failure

by Manuela
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Many startup ideas fail to ever be launched and many, many fail within the first year or two. In most cases, the failure has nothing to do with the business idea, but how the business side is handled. The business of entrepreneurship is business first, then operations (what your business actually does). The Top Ten startup mistakes that lead to ultimate failure are: 1. Insufficient Startup Idea Development: Most startups do not fail because the business idea is bad. The problem is that many first-time entrepreneurs fail to actually plan the business before sinking cash into the startup. No matter [...]

15 Easy Steps to Starting Your Own Small Business

by Manuela
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The title is a little tongue in cheek, because starting a business is never easy. It takes a lot of hard work, commitment, enough capital, and paying attention to details in order to get a business off the ground these days. When I decided to start my custom home planning and drafting business, I tried hard to find a good startup guide that would lay it all out for me in a logical order. I couldn't find anything in the library that had all the steps clearly listed without a lot of confusing fluff and filler. So, motivated mostly out [...]

Does Your Company Really Need a Business Website?

by Manuela
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More and more small businesses are coming around to understanding how important a business website is. Almost two-thirds (64%) of small business owners in the 2018 Small Business Survey from Clutch say they have a company website. Of those, 81% have a mobile-friendly site, and 94% will have a mobile-friendly site by the end of the year. This is all good news—but there’s no getting around the bad news: More than one-third (36%) of small business owners still don’t have a website. If your small business doesn’t have a website, here are some of the many ways you’re missing out: Your [...]

Three Behaviors That Can Help You Mature From Boss To Leader

by Manuela
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Become a leader.Photo by Rob Walsh on Unsplash One of the most embarrassing mistakes I made early on at BodeTree was believing that the title of CEO automatically made me a leader.  It didn’t. I had power, but had yet to earn my authority. Thought I fancied myself a leader, I was just a boss. It took years of mistakes, struggles, and hard realizations for that to change. You see, anyone can be a boss, but relatively few have the drive, patience, or stamina to become a true leader. Leadership does not require a title, and titles do not make [...]

Growing Small Businesses Like Big Ones: Tips From Ex-Googler Laszlo Bock

by Manuela
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Laszlo Bock is the co-founder and CEO of Humu. Previously, he was the Senior Vice President of People Operations at Google from 2006 to 2016. Laszlo is credited with creating the field of People Analytics, the application of academic-quality rigor and Google-paced innovation to people management. Prior to joining Google, Bock served in executive roles at General Electric and as a management consultant at McKinsey & Company. He is the author of the New York Times bestseller, WORK RULES!, a practical guide to help people find meaning in work and improve the way they live and lead. Laszlo will be speaking at the [...]

The Importance of Nurturing Multicultural Businesses: 5 Tips for Female Leaders

by Manuela
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By Anne Chow, President–National Business, AT&T Did you know that businesses owned by minority women are the fastest growing segment of small businesses, and across all ethnicities, the number of women-owned firms is increasing faster than those owned by men? As president of National Business, AT&T Business, I lead more than 12,000 professionals who support business customers all over the world. Over the years, these businesses have continued to transform, diversify, and grow. For these businesses, as well as for my organization, I can’t emphasize enough how critical it is to factor culture into every conversation you have. And to do so [...]

5 Pieces of Bad Advice That All Entrepreneurs Should Ignore

by Manuela
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Starting a new business is always daunting. There are just so many balls to juggle. Prioritizing all the tasks that entrepreneurs have to wrestle with is a constant battle. Everything is urgent, and everything is important. No wonder then that new entrepreneurs are always hungry for advice from people who have already built successful businesses. Their pearls of wisdom can help them avoid the mistakes that they made and provide some much-needed support. Well, not always. Some of these entrepreneurial gems need to be challenged as they don’t stand up to scrutiny. In fact some of them are utter nonsense. Here, [...]

13 Ways Small Business Owners Can Get Rid of Busy Work and Be Productive

by Manuela
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Any small business owner can tell you that running a company requires a lot of time, effort and dedication. Some entrepreneurs make the mistake of piling too much “busy work” on their plates, which doesn’t leave them much time to focus on the tasks that only they can do. To find a solution, we asked the experts at Young Entrepreneur Council (YEC) the following question: “SMB owners have a lot of demands on their attention. What is one way for owners to stay productive, not just busy?” How to Get Rid of Busy Work Here’s what YEC community members had to say: 1. Focus on One Thing [...]

The 11 Most Inspiring Female Entrepreneurs To Follow On Instagram (And The Key To Their Success)

by Manuela
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What’s the key to your success?  That’s a question I get all the time. As a successful woman in business, people always want to know my secret. How I did it. How they can do it, too. But my success story isn’t the be-all-end-all for success. Every successful woman has her own secrets, and her own key ingredients to her success… Plus, everyone defines success differently. As a female entrepreneur, I’m always on the look out to connect with and learn from incredible women who have cultivated their own amazing brand, business, and name for themselves. And thanks to the [...]

Why You Should Start Your Home Business Now

by Manuela
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"Who desires desires constant success must change its conduct with the times" - Niccolo Machiavelli Change before you have to - Jack Welch Change is an opportunity for growth. It helps us to see possibilities, making our dreams and aspirations more reachable, something we can reach, see more clearly and work towards. Change is a fuel for life. Through change, we discover new things in our lives (those things that were there before and we just did not see) as well as not-so-new things in our destiny (those things that have been pre-planned for us and we just needed to [...]

Starting Up a Home Business

by Manuela
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There are various ways to have a home business and various reasons to have a home business, maybe you have a child that you have to look after or maybe you have a disability that stops you from going out to work. Quite often these are the cases and getting money off the government is not enough to live your life the way you want so more and more people are looking at ways to earn more money from their situation. So what would their solution be? Simple, creating a business from the one place that you can only be, [...]

10 Budgeting Tips to Keep Your Business Costs Down

by Manuela
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If you’re a small business owner, you know every dollar counts toward the success of your company. If you can keep your operational costs down, you can give your business the safety net it needs for when times get lean. But learning how to effectively budget can be a challenge for many entrepreneurs, and is often the key reason small companies go out of business. To find out the best ways for companies to budget and lower their costs, we asked 10 members of YEC Next the following question: Q. What’s one smart budgeting tip for small business owners to keep costs [...]

6 Common Business Startup Fumbles and How to Avoid Them

by Manuela
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Businesses of all types and in all industries face challenges as startups. While some obstacles are out of a business owner’s control, others are avoidable. In the spirit of football season, let’s discuss some of the most common “fumbles” startups face and how to tackle them before they set back your end game. 1. Failure to choose the right business entity type Sole proprietor, limited liability company (aka LLC), corporation—the structure you choose for your business will affect you from a legal perspective, financially, and in other ways, as well. Selecting the one that’s not a good match for your [...]

How to Manage Your Small Business Debt

by Manuela
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By Douglas Hoyes Launching your own business is undeniably an exciting but challenging endeavor. You can expect plenty of surprises as you’re starting out, which is why it’s critical to manage your company finances with as much diligence as possible to avoid accumulating more debt than your business can handle. Some debt will actually be a good thing for your business, but it is important to treat business debt as an investment that should provide a return, rather than as just another loan. Here are some tips to ensure you manage your business debts wisely when starting a new business [...]

The Top 10 Franchises for Under $10,000

by Manuela
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Opening a franchise business doesn’t always require hefty sums of money. There are franchises out there that can be invested in for a much more affordable price tag. Sounds attractive? Take a look at the following 10 franchises for under $10,000. Top Franchises Under 10k Building Stars The Buildings Stars franchise business model provides all you’ll need to build your own successful commercial cleaning company. Building Stars provides a comprehensive training program and ongoing support to help franchisees create a successful and sustainable commercial cleaning business quickly. A Building Stars franchise requires a low-cost minimum cash investment of $2,245. MobileStamp [...]

Work At Home Business – Ideas And Concepts

by Manuela
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For a variety of reasons, many Americans have turned to home businesses. Starting a home business is a practical solution for stay-at-home moms, retirees seeking supplemental income, or anyone looking to abandon the rat race. There are a variety of business opportunities, some requiring only minimal capital for startup. Here are a few of the most popular: Catering / Baking If you have a well-stocked kitchen and the know-how, a catering or baking business may work for you. Caterers work with their clients to develop a menu for their event, then prepare and serve the food. If you are successful [...]

The Secrets of Starting Business Successfully

by Manuela
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Starting Business Secrets will help you to start your own business successfully. The American Dream is, and always will be, to come up with an idea, start a business and become rich from your own efforts. Based upon this motivation, thousands of businesses fail each year, due primarily to not being familiar with the basics involved in running a business. This report will enlighten you, and give you a number of suggestions you can use to better guarantee your chances for success. This report is written with the warning that any and every business venture contains certain inherent risks, and [...]

The Easier Way to Manage DIY SEO: Small Business Owner’s Tool Set

by Manuela
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There is no denying that SEO has gone through some serious changes over the last year or so. While there are plenty of trends to catch up on, the most overwhelming one is of course moving to mobile first index. Google released plans back in 2016 to throw themselves headfirst into mobile ready website rankings. While website owners would have had a few years to catch up, in 2018 those changes are starting to really take effect. As a result of this shift to mobile focus, SEO in general has been a little harder for smaller businesses to crack. Even [...]

How to Develop a Market Analysis for Your Business Plan

by Manuela
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If you’re like most business owners, you know your market—or you wouldn’t be in business. You don’t have to prove a market if you are developing a plan for internal use. Still, an annual fresh look at your market is a good idea, and this article might help you with that. And, whether you’re a new entrepreneur just starting a new business, or a seasoned owner developing a business plan to get funding, then your plan should include a good market analysis. It should understand, describe, and prove the potential of your market. Keep in mind, as you develop this [...]

These are 10 Reasons You and Your Team May Prefer Working from Home

by Manuela
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LogMeIn has released a new survey covering remote office workers in America and globally.  A full 39% of respondents said they would take a pay cut to work remotely and over half (51%) of people 35-44 said they’d like their job less if the option was taken away. Small Business Trends spoke with Alix Hagan, Sr. Manager, Product Marketing, Collaboration Products at LogMeIn, about 10 ways life is better when you work from home. She started by saying lives and choices are being influenced by the option. “Our survey says 24% of workers have had a major life decision — [...]

The 15 Best Team Management Apps for Small Business Users

by Manuela
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Some 4.3 million employees now work from home at least half the time. This figure is expected to grow to 50% of the US workforce working remotely by 2020. Cloud-based technology is paving the way for the remote working phenomenon we are fully entrenched in, allowing businesses and their teams to communicate and collaborate like they were located under the same roof. Best Team Management Apps If you’re a small business looking for more efficient ways to manage your team remotely, take a look at the following 15 best team management apps for small business users. Smartsheet Smartsheet is an [...]

3 Ways Constructive Criticism BenefitsYour Small Business

by Manuela
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Over the last few weeks, I’ve been working on self-publishing my first book in print. I worked on bits and pieces of the book over the last few years, but put off the final touches because I couldn’t find the time. Now that we’re coming up on the end of the year, I got a bolt of energy that pushed me through completion of the workbook. I plan to have it up on Amazon by the end of this month. Getting constructive feedback on the book has been incredibly helpful in the process of making it. Here’s why: Benefits of [...]

5 Hats Every Solopreneur Needs to Wear

by Manuela
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Being a solopreneur means every job within the business falls on your plate, from hiring contractors to driving leads to then nurture into customers. As you adapt to the various roles you have to play as a business owner, keep these tips and insights in mind. Navigating the experience will be challenging but watching your business grow is well worth it. Chief Marketing Officer (CMO) Marketing is likely one of the first hats you need to wear as a solopreneur because without customers or clients, you don’t have a business. Marketing even comes before sales—you have to drive the leads [...]

Why You Should Start Your Own Internet Business

by Manuela
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Many people who start an internet business are doing it because they need extra money to make ends meet, they are unemployed and can not find a job, they want a new car, or they have a dream for a better life. An internet business is no different from any other business. You have to work and devote some time each day to your online business. But it's really nice to get up when you want to, take breaks when you feel like it, even work in your pajamas if you like. Some internet marketers that work from home, like [...]

The 10 Best Throwback Thursday Ideas for Small Businesses

by Manuela
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Is your small business capitalizing on the Throwback Thursday — aka #TBT — phenomenon? If not, it’s time to join in the race to post nostalgic content to reach out to and strike a chord with followers. Throwback Thursday Ideas If you’re unsure how to execute a Throwback Thursday strategy, help is here, with the following 10 best Throwback Thursday ideas small businesses are successfully using to celebrate #TBT in 2018. Share an Event You Hosted a Long Time Ago Okay, so if you’re a start-up this idea might not be applicable, but if your small business has been going [...]

How to Create a Chatbot for Facebook Messenger in 5 Minutes

by Manuela
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Pretty soon chat marketing is going to be like email. Everywhere. You could be building marketing chatbots since before they were a thing. And getting unprecedented ROI for being a first-adopter. Ready to get started? Here’s how to build a chatbot for Facebook Messenger — the mobile app used by over a billion — in under 5 minutes. How to Create a Chatbot Using MobileMonkey We’ll create a “Monkey or Unicorn?” bot. Pick a door, any door! Will you get a monkey or a unicorn? Give the bot a spin yourself here! The journey of our Monkey or Unicorn bot [...]

What You Need to Know to Start a Home Business

by Manuela
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As a beginning entrepreneur, it is your main goal to get your business up and running and to take it to the next step. When you drive into a city or a town, you may not notice that there are a string of stores that all have the same name on them. These business owners have a very strong desire to not just stay in one geographical area, but to expand their businesses, promote their products and make more money. This kind of move can be very costy if you own a physical business, but a virtual internet business can [...]

Promotional Products Startup Guide For New Companies

by Manuela
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If you have either bought or are starting a new business from the ground up, one of your most immediate needs is to establish your brand in the market place as soon as possible. Certainly one of the best and most cost effective ways to accomplish this is with the help of promotional products. However, I am not writing this article to convince you of the importance of using promotional products but rather to help you with the process of implementing this type of marketing approach. In this article, I will be discussing a kind of mental checklist that will [...]

Retargeting Ads for Small Business: The Basics

by Manuela
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When a business is just starting out, the early, personal relationships result in the first customers, partners, and employees. The most successful companies in the world never lose sight of relationships as the foundation of their business. You might not think of digital marketing for your business in relationship-building terms, but it’s an effective way to gain clarity on what your strategy should be. Digital marketing can be intimidating for small business owners, rife with uncertainty over which platforms and tactics will deliver the best value. Coming up with a clear strategy seems like a never-ending puzzle. If you think [...]

4 Reasons Why Hiring is Your Most Important Business Strategy

by Manuela
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When asked what the most important aspect to focus on when starting a business to increase the chances for success, many people say sales or marketing, others might mention leadership or financing. But there are many reasons that hiring is actually the most important business strategy of all.  While it takes lots of patients, diligent screening and careful analysis, finding the right person is worth it. Of course, you’ll need the appropriate products and tools to run your business too, like the best software for screen printers if you’re  managing a screen print shop, but employees are the backbone of [...]