Home / Archives /

inthenews

inthenews / 541 posts found

10 Little Things You Can Do to Tweak Your Business for Big Big Results

by Manuela
Comments are off for this post.
From better SEO to better email marketing, better content marketing to better sales — improving your business in a big way requires recalibration of a variety of little factors. And to really move the meter, you must focus on the tweaks resulting in the largest overall improvements. Here’s a list of some little changes aimed at bringing about big results. Track These Essential SEO Metrics When it comes to SEO, there are plenty of different metrics you can use to measure results. But there are some metrics that are more essential than others. Hamish FitzHenry includes some of those essential [...]

Make Better Business Decisions by Following This 7-Step Process

by Manuela
Comments are off for this post.
By Tricia Hussung Post sponsored by Concordia University, St. Paul Having a solid decision-making process in place helps managers and other business professionals solve problems by examining alternative choices and deciding on the best route to take. Using a step-by-step approach is an efficient way to make thoughtful, informed decisions that have a positive impact on your organization’s short- and long-term goals. The business decision-making process is commonly divided into seven steps. Managers may already follow many of these steps without realizing it, but gaining a clearer understanding of best practices can improve the effectiveness of your process. Steps of [...]

7 Best Product Stories to Inspire Every Entrepreneur

by Manuela
Comments are off for this post.
Sometimes the best way to market your business involves having a really good story behind your product. There are some great examples out there of entrepreneurs getting really creative in their efforts to solve problems and create new products. Here are some unique product stories to serve as inspiration for your own ventures. Inspiring Product Story Examples Goat Mug This uniquely shaped coffee mug was inspired by — you guessed it: goats. The story that inspired the product happened way back in the 13th century. According to the tale, a flock of goats discovered a bush full of berries and [...]

6 Self-Employed Mistakes to Avoid

by Manuela
Comments are off for this post.
Being self-employed comes with a lot of flexibility. Essentially, you’re your own boss which gives you the liberty to work on projects that you’re passionate about, at your own pace. However, the freedom that comes with being an independent worker is not without challenges. Now that you’re running your own business, access to the different benefits of being an employee cease to exist. Below are some common concerns that most self-employed individuals overlook. 1. Losing Track of Your Sources of Income Being an employee enables you to predict your income based on the fixed salary that you receive every month. This doesn’t [...]

7 New Business Ideas Whose Time Has Come and Gone

by Manuela
Comments are off for this post.
As an angel investor, I sometimes worry that all the viable unique ideas must already be taken. Entrepreneurs keep talking to me about the Internet of Things (IOT), autonomous vehicles, inter-planetary travel, and other exciting opportunities, but the majority of real plans I get seem to be “me too” variations of several common themes that have already been done too many times. We all want to get out there ahead of the crowd, and invest in that truly innovative idea that seems so obvious in its appeal that you wonder why nobody ever thought of it before. Examples in the [...]

What is a WLAN and Does My Small Business Need One?

by Manuela
Comments are off for this post.
If you run a company, it’s extremely difficult to do business without online connectivity. Sales potential, marketing efforts, lead generation and logistical processes can all be drastically enhanced by an effective wireless connection — and in this day and age, you’re probably doing your business a disservice by not having one. But there are quite a few to choose from. Virtual Private Networks (VPNs), Peer-to-Peer (P2P) setups and an ever-increasing range of Wide Area Networks (WANs) have been increasing in popularity over the course of the last decade, and each has its own set of unique benefits. Yet by and [...]

Apply These Secret Techniques to Transform Your Hobby to a Business

by Manuela
Comments are off for this post.
For years, Jacques Hopkins wanted to make money online with a flexible side gig. Now the former electrical engineer has found a niche that has become his career: teaching people to play modern songs on the piano in 21 days, all over the internet. Hobby to Business Success Story Hopkins didn’t make the transition overnight. He and his wife had been saving for years before he started his own business. Here’s how they did it — and how you can turn a hobby into your main hustle. From Engineer to Entrepreneur Piano teaching wasn’t Hopkins’s first entrepreneurial idea. He tried a [...]

New to Business? Here Is What You Need to Know

by Manuela
Comments are off for this post.
A business strategy is a formal statement of business goals, which can assist to execute a number of tasks for those who write and read them. They're used by investment-seeking entrepreneurs to transfer their vision to potential investors. They may also be used by firms that are trying to entice the contemporary key employees, clients for new business, deal with suppliers or to understand lucidly how to run their companies better. A proficient business scheme follows typically accepted instructions for both form and content. There are three cardinal segments of a business scheme: First is the business conception, where you [...]

10 Key Differences Between a Boss and a Leader: Which Are You?

by Manuela
Comments are off for this post.
Post sponsored by Alvernia University The saying “people don’t leave jobs, they leave managers” may have some truth behind it. A 2015 Gallup Poll of 7,272 U.S. adults found that at some point in their career, one in two had left their job to get away from their manager. Only one in three people are engaged at work, and managers account for at least 70% of the variance in employee engagement scores. So how can managers better engage and motivate their employees? The key may be by striving to be more than a boss and instead becoming a leader. Are [...]

How to Get Started With Online Business: 5 Great Ideas

by Manuela
Comments are off for this post.
Unsplash / Pixabay More and more people are getting into the online business. And it makes sense – when you work online, you control your time, your income potential, and your location. In essence, you can achieve complete freedom in your life with a successful online business. The question is, how can you get started? Well thankfully, you have plenty of options. And you can start earning a livable income through most online businesses within six months – that is, if you’re willing to hustle and put in the work necessary. Today, we’ll give you 5 great ideas to get [...]

6 Ways to Elevate Your Customer Service to Superstar Status

by Manuela
Comments are off for this post.
By Andrew Tillery Brands breathe. You can create a product, build a company, and hire employees, but the moment you land your first customer is the moment your brand is born. Just as it is for any proud new parent, it is up to you to protect your newborn from the dangers of the outside world. Nothing is more harmful to your brand than a poor customer support experience. Even if a customer receives an extremely flawed product, they are far more likely to forgive and forget this experience if they feel like the company listens to them, cares about [...]

Australian entrepreneurs make millions from ‘feel-good’ ideas

by Manuela
Comments are off for this post.
The reuse revolution started in 2008 in a Melbourne caf� as a simple idea: keep it and use it again. Designed and made to barista standard, these reusable cups will help you enjoy better coffee on the go. Melbourne’s Abigail Forsyth is the chief executive and co-founder of KeepCup. ABIGAIL Forsyth was told her business idea was “stupid”. Now the Melbourne entrepreneur is making millions selling her product around the world, as one of a growing number of businesses combining profit with positive change. KeepCups, once the daggy accessory of sustainability geeks, have become seriously cool thanks to a shift [...]

3 Leadership Lessons Wonder Woman Can Teach Female Entrepreneurs

by Manuela
Comments are off for this post.
Golden tiara on and shield in hand, Wonder Woman propelled to the top of the box office during the movie’s opening weekend. For more than 75 years, Wonder Woman has been idolized by women of all ages and backgrounds; however, she was never given the chance to be the lead of her own live-action movie until now. And to say the stakes for her success were high—both from a studio and fan standpoint—is putting it lightly. Even though Wonder Woman may have been largely flying solo in the boy’s club of big screen comic book adaptations, she wasn’t going to back down. Instead, [...]

13 Steps to Creating a Successful Small Business Marketing Strategy

by Manuela
Comments are off for this post.
By James Cummings The goal of every business owner is to improve their company’s bottom line, and this usually involves marketing the company’s brand. Unfortunately, most businesses don’t really get marketing. Over the last 10 years I have been marketing in the finance, tech, and travel niches, some of the most competitive places to ply the trade. I’d like to think I’ve learned some of the fundamentals along the way. From reading? Yes! But also from a lot of trial and error through a process of continuous improvement. This article is the sum of that acquired wisdom. I hope it [...]

11 Tips to Save Your Retail Business From Extinction

by Manuela
Comments are off for this post.
The retail apocalypse has been well documented. Major chains have had to close stores, lay people off and even go out of businesses entirely. And small retail businesses may have it even harder. But retail businesses aren’t completely a lost causes. There are ways to make your retail business stand out and potentially save it from extinction, if you’re willing to rethink the customer experience and get a little innovative. Brian Solis gives an overview of the top trends that retail businesses can use to survive and thrive in today’s environment. Here’s a breakdown of some of the main points. [...]

83 Percent of eCommerce Customers Never Buy the Stuff in Their Cart

by Manuela
Comments are off for this post.
It’s staggering but true statistic. Eighty-three percent of eCommerce customers never buy the stuff in their cart. The statistic came from a study conducted by Yahoo’s Aabaco Small Business. The study involved analyzing the habits of five million online consumers. It found that 250,000 shoppers added products to carts but 83 percent didn’t complete checking out. So how do eCommerce retailers overcome the rampant challenge of getting online shoppers to head to the check-out and actually purchase the items in their shopping carts? As Aabaco points out, assuming each shopper has added a product worth, on average, $30, the loss [...]

Self-Employed? How to Assess Your Working Capital Need

by Manuela
Comments are off for this post.
As an entrepreneur, making decisions about how much working capital your business needs isn’t easy. Taking on more debt than you can handle will cut into your profits, but not having enough capital may result in stagnation, trapping you in business “Neverland” where you are incapable of growth. So how can you determine the “right-size” capital needed for your business? One place to start is by taking a look at the following factors: Your current growth rate The industry you are in (and how fast it is growing) Where in the business life-cycle you fall Existing and available opportunities Keep [...]

6 Low Overhead Businesses You Can Start Before the End of the Year

by Manuela
Comments are off for this post.
In order to start a business, you need time or money – and in some cases, both. But the good news is that the old mantra, “it takes money to make money,” isn’t always true. There are some situations in which you can start a business with very little overhead or upfront investment and still bring in sizable revenue. What Constitutes a Low Overhead Business? The failure rate for small businesses and startups is overwhelmingly high. You have to do a lot of things right to make sure you’re on the path to financial success, not failure. And while there [...]

5 Unconventional Ways You Can Fund Your Startup

by Manuela
Comments are off for this post.
Finance. It’s a scary word for most people. Whether it’s paying your bills each month or saving up enough for that dream vacation, none of us can claim to be immune to the chokehold that the big ‘F’ word has on us. Finding the right financing for a business idea is an especially tough challenge. Not only do you have to be convinced about your project, you also need to convince some pretty hardnosed bankers about how viable your idea is. All hope is not lost. Here are some ideas on how to raise financing for your business idea when [...]

Don’t Waste Time! These 5 Tips Will Improve Your Online Reviews and Boost Your Business

by Manuela
Comments are off for this post.
You know online reviews from customers are important to your local business — but did you know just how important they are? According to BrightLocal’s latest Local Consumer Review Survey, even if your website comes up top in search results, reviews can actually be the deciding factor in whether customers click on you — or your competitor. Here’s what you need to know. Consumers Read Reviews More Than Ever More than half (53 percent) of consumers search online for local businesses at least once a month (up from 43 percent in 2015). After finding businesses online, more consumers are also [...]

How to Turn You Customer Complaints into Business Benefits

by Manuela
Comments are off for this post.
Social media and online reviews have given your customers unprecedented abilities to complain about your business in front of the world. While that may sound like a bad thing, hearing the hard truth about your business via customer complaints can actually benefit you in the long run. What do customers complain about most—and what can you learn from it? Poor customer service is the top cause of customer complaints, a study by Corra reports. More than half (52 percent) of survey respondents say they would complain about a service issue, 31.4 percent about a product problem, and 16.6 percent about [...]

How Well Do You Work At Home?

by Manuela
Comments are off for this post.
Do you ever work from home? You’re not alone. A whopping 89 percent of small business owners in a recent survey by Endurance International Group say they work from home at least part of the time, and 67 percent report they love it. As a home-based entrepreneur myself, I know both the joys and frustrations of working at home. When it comes to frustrations, the biggest challenges entrepreneurs face when working from home include: Time management — 41 percent Attracting new clients or customers — 34 percent Family or friends interrupting my workday — 32 percent Limited resources — 26 [...]

What Is a Data Breach and How Can It Impact Your Small Business?

by Manuela
Comments are off for this post.
If your business stores or collects information from customers, suppliers, partners or anyone else, you’re likely a potential target for a data breach.  A data breach occurs when someone unauthorized steals or accesses data like personal records, intellectual property or even financial information. What is a Data Breach? In a nutshell, a data breach is a cyber security issue where information falls into the wrong hands. Even brick and mortar stores do some part of their business online these days. Technology has moved the dial toward an environment where there’s an overwhelming amount of information in the hands of businesses. [...]

5 Ways to Swiftly Boost Your Business Credit

by Manuela
Comments are off for this post.
If your business is young, its credit history may not impress many lending institutions, who typically look for long borrowing histories when evaluating the creditworthiness of a business. Don’t despair, however—building up your credit isn’t out of your hands. Get the jump on growing that business credit with these specific, actionable strategies for improving your business’s standing with credit agencies. How Good Is My Business Credit, Anyway? Your business credit score, like your personal credit score, is a number generated by credit bureaus describing your business’s trustworthiness when it comes to borrowing. Business credit scores vary from agency to agency, [...]

5 Work From Home Rules You Shouldn’t Break

by Manuela
Comments are off for this post.
Working from home is liberating, but without proper planning it can also be an uphill battle compared to an office job. Many of the normal rules of office behavior don’t necessarily apply, and sometimes the temptation to focus more on the “at home” part than the “work” part of the description can be strong. The trick, however, is to establish some rules for yourself to help bring some of the structure of the office into your home. Here are five rules you can use to make sure you’re working to your full potential: 1. Set A Morning Routine Some days [...]

Six Ways to Make Your Website Stand Out

by Manuela
Comments are off for this post.
According to a study by internet experts Netcraft, there were around a half billion active websites in March of last year. 644,275,754 to be a little more precise. Half a billion sites, all vying for a bit of attention. That’s a huge amount of competition, competition that’s no doubt grown over the past year too. Unless you’re competing in the niche of all niches then, you’ll likely be going toe to toe with a bevy of businesses similar to yourself, each grappling to gain customers through an online presence. Daunted and don’t know how to set your site apart? Here’s [...]

How Video Can Benefit Your Business

by Manuela
Comments are off for this post.
The digital age has changed the way we communicate and operate as a society. Smartphones, tablets, and social media apps now allow us to use the web on the go, but it also means users demand websites with varied content. In fact, the average website visitor spends 88% more time on a site with video, so if you want to engage them then you need to make sure your site is up to scratch. But why is video such a big deal when it comes to websites? Videos and customers Bringing customers to your website is one thing, but keeping [...]

How to Brainstorm New Ideas

by Manuela
Comments are off for this post.
Having a great business depends on a great business idea—which means you’ll need to find the best ways to brainstorm new ideas. However, that’s often easier said than done. This is because it can usually be very difficult to concentrate or to get in the right mental space to allow for a great brainstorm. This can be quite difficult with both modern and traditional distractions—smartphones and people. On the other hand, brainstorming can also be accomplished with other people, which is especially necessary when you’re working on a business idea with your partners. So let’s look at the best ways [...]

In Pet Grooming, a Growing Business and a Competitive Landscape

by Manuela
Comments are off for this post.
Americans will spend $5.4 billion on pet boarding and grooming services this year, according to the American Pet Products Manufacturers Association, an industry group. The Bureau of Labor Statistics estimates that the job category that includes pet groomers will grow 11 percent through 2023, faster than the average growth for the economy as a whole. The agency cited an increase in households that have pets and turnover that makes room for newer workers. The field is not for everyone. Schools such as the New York-based American Academy of Pet Grooming charge about $5,000 for basic grooming lessons, which can take [...]

Marketing Mix – 4 Pricing Strategy Alternatives

by Manuela
Comments are off for this post.
Pricing is an important part of your marketing mix strategies. Pricing can help or hinder your product or service sales. Given that your product is good quality, that it has the features and benefits that your buyers want and need, that it is differentiated from your competition, and that it has a good cost structure and a good, strong promotion and distribution program, your pricing strategy for your product or service can help you sell it, or not. Pricing strategies can have a very direct impact on growing your market share. Four alternative pricing strategiess for your business are: Generic [...]

4 Ways To Boost Your Online Reputation

by Manuela
Comments are off for this post.
It was not all that long ago that an entrepreneur could be just that – an entrepreneur. Focus on the business, learn some marketing tricks, treat customers well, and you were off to the races. How quaint. These days of course business has changed radically, especially small business. For starters, “just” being an entrepreneur is not enough. You need to also be a techno-geek, an expert in alternative funding, and yes, a social media ninja. In 2008, when I wrote the second edition of my best-selling book, The Small Business Bible, I mentioned only two social media sites because social [...]

The Best Advice for Mergers and Acquisitions

by Manuela
Comments are off for this post.
Mergers and acquisitions involve a great deal of critical business, legal, financial, and deal negotiation issues. In order to get you started with the most important information you need to know, we’ve compiled this list of the best articles our M&A expert Richard D. Harroch has written on many of the key issues involved in the sale of privately held companies: 22 Mistakes Made by Sellers in M&A Transactions Selling a company can be a very time-consuming, complicated process. Here’s a list of common mistakes private companies often make when attempting to sell themselves. Mergers and Acquisitions: 15 Important Considerations for [...]

6 Killer Ways to Use Automated Marketing for Your Small Business

by Manuela
Comments are off for this post.
If you believe that automated marketing and email marketing automation are the same thing, you’re not alone. However, as you can see from the chart below, the use of marketing automation extends beyond email. Pulled from the pages of the Email Marketing & Marketing Automation Excellence 2017 Report, this chart reveals the top six ways marketing automation is being used today: Source: Email Marketing & Marketing Automation Excellence 2017 Report Automated Marketing Techniques to Consider Let’s take a closer look at each of these automated marketing techniques and how you might use them to promote your small business. Email Automation While automated marketing does extend beyond [...]

How to Create Evergreen Content Perfect for Your Brand

by Manuela
Comments are off for this post.
Somewhere along the line, people started interpreting “content is king” as a green light for flooding their online space with as much content as possible, sometimes at the expense of quality. There are few things as frustrating as investing time, energy, and resources into cranking out lots and lots of content and having little to show for it, and yet that’s exactly the situation so many content marketers find themselves in. So, if the problem is creating too much of the wrong kind of content, then what exactly is the right kind of content? The answer to that question and [...]

Four Tips to Finding a Great First Office

by Manuela
Comments are off for this post.
Whether you have a brand new startup or are looking to expand out of your home office, searching for you first office can be a daunting experience and there are many things to consider. Of course, it always pays to do the basics and shop around and view properties, but there are a few other factors well worth mulling over in your search for an ideal commercial property. 1. Look out for your competitors It’s a good idea to look at businesses that are similar to yours and see where they are basing themselves. You could well find all manner [...]

Top 10 Ways to Use Pinterest for Business

by Manuela
Comments are off for this post.
Pinterest is a social bookmarking site that allows users to create a visual, online pinboard with images they love organized around topics of their choice by category. It’s the fastest growing social media site in history, the third-largest network after Facebook and Twitter and has over 25 million members and 10 million unique visitors a month. The most recent studies indicate that nearly 20 percent of women using the Internet are on Pinterest, 72 percent of Pinterest users are female, and 66 percent of those are age 35 or older, and the average amount of time visitors spend surfing the [...]

Is Your Marketing Mobile-Friendly Yet?

by Manuela
Comments are off for this post.
by Rieva Lesonsky for SCORE How big a part of your daily life is your mobile phone? I don’t know about you, but I start my day by checking email, the weather forecast, news, Twitter and my calendar on my smartphone before I do anything else. And I’m not alone. The majority of Americans check their phones within 5 minutes of waking up in the morning, according to a survey by Deloitte; on average, we check our smartphones 46 times per day. The first rule of marketing is to be where your customers are—and today, that’s on their smartphones. If [...]

How to Negotiate Like a Pro: Best Tips for Small Business Owners

by Manuela
Comments are off for this post.
By Tom Jager In today’s competitive business world, no one gets what they ask for, but what they negotiate. If you want to become a master negotiator, it’s time to learn the secrets of successful business negotiations. Implement the following strategies the next time you need to make a deal. 1. Always be prepared Whether you are trying to close an important deal with a future client or partner, pitching investors, or simply trying to make a sale, the most important action to take is prepare yourself. Being prepared may be time-consuming, but it is ultimately the only thing that will [...]

Why A Varied Background is a Recipe for Start-Up Success

by Manuela
Comments are off for this post.
Image Source: Pexels Creating a start-up can be wildly exciting. You get to make the rules, indulge your passions, and more importantly, do things your way. You can mold and shape the business to operate exactly as you want it to. But what if you have no business experience? Or your employment history is a checkered list of bizarre or mundane entry-level jobs? Firstly, remember that not all CEOs graduated from university with a Master’s degree in business. In fact, an S&P 500 CEO study found that only 11% of undergraduate degrees held by CEOs were in business administration. So, [...]

7 Creative Ways to Up Your Business’s Social Media Game

by Manuela
Comments are off for this post.
If you’re posting anything and everything to your business’s social media channels, you’re doing it wrong. Your followers are looking for value, and it takes creativity (not repetition) to keep them engaged. That’s why we asked seven entrepreneurs from FounderSociety the following question: Q. What’s one creative way I can up my business’s social media game? 1. Get your team involved It can be burdensome to have one person handling all of your social media channels. Getting multiple team members involved not only spreads out the responsibility, but gives a different front-line perspective from more people in your company. —Ryan O’Connell, Boomn [...]

17 Accessible Small-Business Ideas in 2017

by Manuela
Comments are off for this post.
Maybe you’re looking to supplement your full-time income with a side business. Or perhaps you’re finished with the 9-to-5 and ready to be your own boss. In either case, coming up with a killer small-business idea is the first step on the path to entrepreneurship. Focus on your strengths, skills and experience. You can perform at a higher level earlier on if there’s less of a learning curve. And starting a business that you have passion for gives you a better shot at success and lowers the chances of burnout. A detailed business plan will help, too. We’ve identified some [...]