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Six Ways to Make Your Website Stand Out

by Manuela
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According to a study by internet experts Netcraft, there were around a half billion active websites in March of last year. 644,275,754 to be a little more precise. Half a billion sites, all vying for a bit of attention. That’s a huge amount of competition, competition that’s no doubt grown over the past year too. Unless you’re competing in the niche of all niches then, you’ll likely be going toe to toe with a bevy of businesses similar to yourself, each grappling to gain customers through an online presence. Daunted and don’t know how to set your site apart? Here’s [...]

How Video Can Benefit Your Business

by Manuela
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The digital age has changed the way we communicate and operate as a society. Smartphones, tablets, and social media apps now allow us to use the web on the go, but it also means users demand websites with varied content. In fact, the average website visitor spends 88% more time on a site with video, so if you want to engage them then you need to make sure your site is up to scratch. But why is video such a big deal when it comes to websites? Videos and customers Bringing customers to your website is one thing, but keeping [...]

How to Brainstorm New Ideas

by Manuela
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Having a great business depends on a great business idea—which means you’ll need to find the best ways to brainstorm new ideas. However, that’s often easier said than done. This is because it can usually be very difficult to concentrate or to get in the right mental space to allow for a great brainstorm. This can be quite difficult with both modern and traditional distractions—smartphones and people. On the other hand, brainstorming can also be accomplished with other people, which is especially necessary when you’re working on a business idea with your partners. So let’s look at the best ways [...]

In Pet Grooming, a Growing Business and a Competitive Landscape

by Manuela
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Americans will spend $5.4 billion on pet boarding and grooming services this year, according to the American Pet Products Manufacturers Association, an industry group. The Bureau of Labor Statistics estimates that the job category that includes pet groomers will grow 11 percent through 2023, faster than the average growth for the economy as a whole. The agency cited an increase in households that have pets and turnover that makes room for newer workers. The field is not for everyone. Schools such as the New York-based American Academy of Pet Grooming charge about $5,000 for basic grooming lessons, which can take [...]

Marketing Mix – 4 Pricing Strategy Alternatives

by Manuela
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Pricing is an important part of your marketing mix strategies. Pricing can help or hinder your product or service sales. Given that your product is good quality, that it has the features and benefits that your buyers want and need, that it is differentiated from your competition, and that it has a good cost structure and a good, strong promotion and distribution program, your pricing strategy for your product or service can help you sell it, or not. Pricing strategies can have a very direct impact on growing your market share. Four alternative pricing strategiess for your business are: Generic [...]

4 Ways To Boost Your Online Reputation

by Manuela
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It was not all that long ago that an entrepreneur could be just that – an entrepreneur. Focus on the business, learn some marketing tricks, treat customers well, and you were off to the races. How quaint. These days of course business has changed radically, especially small business. For starters, “just” being an entrepreneur is not enough. You need to also be a techno-geek, an expert in alternative funding, and yes, a social media ninja. In 2008, when I wrote the second edition of my best-selling book, The Small Business Bible, I mentioned only two social media sites because social [...]

The Best Advice for Mergers and Acquisitions

by Manuela
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Mergers and acquisitions involve a great deal of critical business, legal, financial, and deal negotiation issues. In order to get you started with the most important information you need to know, we’ve compiled this list of the best articles our M&A expert Richard D. Harroch has written on many of the key issues involved in the sale of privately held companies: 22 Mistakes Made by Sellers in M&A Transactions Selling a company can be a very time-consuming, complicated process. Here’s a list of common mistakes private companies often make when attempting to sell themselves. Mergers and Acquisitions: 15 Important Considerations for [...]

6 Killer Ways to Use Automated Marketing for Your Small Business

by Manuela
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If you believe that automated marketing and email marketing automation are the same thing, you’re not alone. However, as you can see from the chart below, the use of marketing automation extends beyond email. Pulled from the pages of the Email Marketing & Marketing Automation Excellence 2017 Report, this chart reveals the top six ways marketing automation is being used today: Source: Email Marketing & Marketing Automation Excellence 2017 Report Automated Marketing Techniques to Consider Let’s take a closer look at each of these automated marketing techniques and how you might use them to promote your small business. Email Automation While automated marketing does extend beyond [...]

How to Create Evergreen Content Perfect for Your Brand

by Manuela
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Somewhere along the line, people started interpreting “content is king” as a green light for flooding their online space with as much content as possible, sometimes at the expense of quality. There are few things as frustrating as investing time, energy, and resources into cranking out lots and lots of content and having little to show for it, and yet that’s exactly the situation so many content marketers find themselves in. So, if the problem is creating too much of the wrong kind of content, then what exactly is the right kind of content? The answer to that question and [...]

Four Tips to Finding a Great First Office

by Manuela
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Whether you have a brand new startup or are looking to expand out of your home office, searching for you first office can be a daunting experience and there are many things to consider. Of course, it always pays to do the basics and shop around and view properties, but there are a few other factors well worth mulling over in your search for an ideal commercial property. 1. Look out for your competitors It’s a good idea to look at businesses that are similar to yours and see where they are basing themselves. You could well find all manner [...]

Top 10 Ways to Use Pinterest for Business

by Manuela
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Pinterest is a social bookmarking site that allows users to create a visual, online pinboard with images they love organized around topics of their choice by category. It’s the fastest growing social media site in history, the third-largest network after Facebook and Twitter and has over 25 million members and 10 million unique visitors a month. The most recent studies indicate that nearly 20 percent of women using the Internet are on Pinterest, 72 percent of Pinterest users are female, and 66 percent of those are age 35 or older, and the average amount of time visitors spend surfing the [...]

Is Your Marketing Mobile-Friendly Yet?

by Manuela
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by Rieva Lesonsky for SCORE How big a part of your daily life is your mobile phone? I don’t know about you, but I start my day by checking email, the weather forecast, news, Twitter and my calendar on my smartphone before I do anything else. And I’m not alone. The majority of Americans check their phones within 5 minutes of waking up in the morning, according to a survey by Deloitte; on average, we check our smartphones 46 times per day. The first rule of marketing is to be where your customers are—and today, that’s on their smartphones. If [...]

How to Negotiate Like a Pro: Best Tips for Small Business Owners

by Manuela
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By Tom Jager In today’s competitive business world, no one gets what they ask for, but what they negotiate. If you want to become a master negotiator, it’s time to learn the secrets of successful business negotiations. Implement the following strategies the next time you need to make a deal. 1. Always be prepared Whether you are trying to close an important deal with a future client or partner, pitching investors, or simply trying to make a sale, the most important action to take is prepare yourself. Being prepared may be time-consuming, but it is ultimately the only thing that will [...]

Why A Varied Background is a Recipe for Start-Up Success

by Manuela
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Image Source: Pexels Creating a start-up can be wildly exciting. You get to make the rules, indulge your passions, and more importantly, do things your way. You can mold and shape the business to operate exactly as you want it to. But what if you have no business experience? Or your employment history is a checkered list of bizarre or mundane entry-level jobs? Firstly, remember that not all CEOs graduated from university with a Master’s degree in business. In fact, an S&P 500 CEO study found that only 11% of undergraduate degrees held by CEOs were in business administration. So, [...]

7 Creative Ways to Up Your Business’s Social Media Game

by Manuela
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If you’re posting anything and everything to your business’s social media channels, you’re doing it wrong. Your followers are looking for value, and it takes creativity (not repetition) to keep them engaged. That’s why we asked seven entrepreneurs from FounderSociety the following question: Q. What’s one creative way I can up my business’s social media game? 1. Get your team involved It can be burdensome to have one person handling all of your social media channels. Getting multiple team members involved not only spreads out the responsibility, but gives a different front-line perspective from more people in your company. —Ryan O’Connell, Boomn [...]

17 Accessible Small-Business Ideas in 2017

by Manuela
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Maybe you’re looking to supplement your full-time income with a side business. Or perhaps you’re finished with the 9-to-5 and ready to be your own boss. In either case, coming up with a killer small-business idea is the first step on the path to entrepreneurship. Focus on your strengths, skills and experience. You can perform at a higher level earlier on if there’s less of a learning curve. And starting a business that you have passion for gives you a better shot at success and lowers the chances of burnout. A detailed business plan will help, too. We’ve identified some [...]