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Watch for These 3 Small Business Tech Trends to Boost Productivity (INFOGRAPHIC)

by Manuela
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Key to raising productivity and improving operational efficiency in today’s digital ecosystem is adopting the right technology. The National Federation of Independent Business (NFIB) has just released an infographic with three tech trends small businesses should look out for in 2018. The three tech trends NFIB identified for 2018 are Artificial Intelligence (AI), augmented reality (AR), and mobile payment systems. By adopting the solutions these technologies offer, NFIB believes businesses will become  more productive in different areas of their organizations. The three technologies the NFIB infographic points out can be especially beneficial for small businesses. If properly implemented, they can automate many [...]

Entrepreneur Success Story: Helping Small Businesses Build Better Website Landing Pages

by Manuela
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Sometimes, as small business owners, we have too many choices. We know we’re supposed to invest in marketing and advertising, choose the best venues and platforms, measure our ROI, and then constantly test against “the winner.” But, in reality, a lot of us are too busy running our businesses on a day-to-day basis to make the time to do all that. Plus, it takes time and costs money to constantly change your website to do all that testing. What if I told you about a simpler way? One that’s fast and inexpensive as well. Solving a need with a simpler [...]

Is There a Home Business Idea Starting a Fire Inside You?

by Manuela
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Not too long ago, there was a home business idea starting a fire in me. I mean a six alarmer. And I'm glad the fire department did not show up, because this is the kind of fire I like. As a former copywriter, I did not have clue # 1 about article marketing. I did not realize that it had literally exploded onto the scene as a huge factor in that it is able to deliver highly targeted traffic and high pr backlinks to any site! And it is able to do that for free. You have to understand: I'm [...]

4 Marketing Strategies Every Startup Can Afford

by Manuela
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Do your products sell themselves? Having a great product is essential, but that alone isn’t enough to make your startup successful. Aside from your fantastic product, you’ll also need a stellar marketing strategy to grow your startup. But for many entrepreneurs, it's simply not realistic to spend a lot of money to acquire new business. Instead, consider a few of these cost-effective marketing strategies that can help generate early successes. Affiliate marketing. Affiliate marketing is the most cost-effective marketing strategy that works. I believe all businesses -- regardless of size -- should adopt referral, or affiliate, marketing. I've used it [...]

The Best Entrepreneurship Advice of the Year

by Manuela
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We present a roundup of the most popular small business and entrepreneurship articles of 2017. Dive into this list of can’t-miss advice on a variety of important topics that will inform and inspire you. Here at AllBusiness.com, the majority of our advice articles are written by real entrepreneurs and small business owners just like you—people who not only write about running a small business, but people who actually run their own small business. So our writers bring concrete, real-world insight to the advice they offer. Just like you, they’ve struggled with the all-too-common challenges facing all entrepreneurs and small business [...]

10 Ways to Branch Out with Your Marketing Strategy in the New Year

by Manuela
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Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business community to help you create a marketing plan for your own business in 2018. Repurpose Blog Content into Short Form Social Media Updates When you write a blog post, that doesn’t have to be the only time you use that particular content. In fact, there are plenty of different ways you can repurpose that content [...]

6 Steps To Starting Your Own Internet Business In 2018

by Manuela
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The best time for starting your own internet business was about 5 years ago. The next best time is now. The estimated total for online retail sales in 2018 is looking to be more than $2,500 trillion! (yes, you read that right, trillion!) So how can you get started online if you don't have any products to sell and have never run a business before? Here the 6 keys steps to starting your own internet business in 2018. 1. Decide On Your Market As with any business, online or offline, you can't sell everything to everybody. It's important that you're [...]

8 Steps to Starting a Business on Etsy

by Manuela
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By John Stuart Since its launch date in 2005, Etsy has become a well-known, respected, and hugely popular platform for creatives to share their handmade or vintage items with the world. Accommodating products that range from clothing, accessories, and jewelry to craft supplies and tools, Etsy enables freelance crafters to pursue their dreams and also make a living. If you want to start an Etsy shop that stands out from the crowd follow these tips: 1. Do your research and be original The difference between a mere business idea and a successful business idea is thorough research to determine if [...]

What is Amazon Locker and How Can it Benefit Your Business?

by Manuela
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The introduction of Amazon Lockers in 2011 was designed to address several pain points the company was facing when delivering packages to its customers. Six years on, the lockers are in more than 2,000 locations and over 50 cities in the US. And hosting the lockers has become a great opportunity for small businesses to drive foot traffic to their stores. What is Amazon Locker? Amazon Locker is a self-service delivery program the company launched to address missed deliveries, stolen packages and to improve overall delivery efficiency. When you order an item from Amazon (NASDAQ: AMZN), you can choose to [...]

Is Your Business Keeping Up With Digital Marketing Trends?

by Manuela
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How did small business owners market their businesses in 2017—and what do they plan to do differently in the coming year? Infusionsoft’s annual Small Business Marketing Trends Report has some answers, including both good and bad news for small business owners. Small business owners’ top marketing goals are getting new customers (31%) and retaining existing customers (25%). To achieve these goals, 38% will budget more in 2018 for social media management, 30% will budget more for digital advertising and search engine optimization, and 24% will budget more for website analytics. But while entrepreneurs are “embracing digital marketing to some extent,” [...]