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These 7 Tips will Change the Way You Approach Hiring – Small Business Trends

by Manuela
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Hiring staff can be a resource-draining process for any business, but it can be especially difficult for small businesses with limited means. For a small business, each new staff member can impact the company much more than a new staff member at a larger company with 200 or more employees can. But the costs associated with hiring can be just as high as the stakes, so it’s important for small business owners to have the right hiring approach to avoid having to repeat the process several times. Hiring Tips for Small Businesses If you are looking to avoid the interruptions [...]

How Marketing Automation Can Make Your Business Smarter (and Richer)

by Manuela
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Perhaps you keep hearing about this marketing automation thing, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes, but I think there are some pretty fantastic reasons to consider it. 1. You can focus on more important things Whether it’s crafting individual emails to send to leads or endlessly updating your social media stream, marketing data-entry tasks can be very time-consuming. And if [...]

How to Create a Small Business Budget – Small Business Trends

by Manuela
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You’re running a successful small business, but things aren’t ideal. Everything is ticking along nicely, though, in an ideal world, you’d like to see greater profit margins. The answer to earning more profit from your small business venture could be a better business budget. Every successful business needs a budget for knowledge and insight into costly waste and how to make bigger profit margins faster. Steps to Making a Small Business Budget If you’re wondering where to start in compiling a budget for your business, you’re in the right place. Check out these steps for creating a budget for your [...]

7 Ways to Use Free Tools to Improve Your Digital Presence – Small Business Trends

by Manuela
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If you’re a business owner, blogger or freelancer, chances are, you engage in some form of digital marketing for your business. You probably never intended to, and you certainly weren’t trained for it, but somewhere along the line, you figured it out because you realized your business would be dead without it. Kudos for that, marketing in today’s world is no easy feat. But if you’ve fallen into the trap of ‘I just don’t know what to do anymore’, you’re not alone in that either. With the prevalence of tools that have popped up over the past few years, and [...]

Think Your Business Plan Template is Creative? These 7 will Make you Reconsider – Small Business Trends

by Manuela
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Starting your own business is so stressful, with so many things to be done, that it’s easy to convince yourself that doing the bare minimum for a business plan is enough. There are a ton of business-plan templates out there, so you could always just dump your own information into one of them and run with it. After all, you just need it to get funding, and then you’ll never look at it again. Right? Well, you could do that, but your business plan can actually be a living document you use often, to ensure your performance and growth are on track. Updating and referring to [...]

The One Thing That Makes the Difference Between Success and Failure in Business

by Manuela
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I started my first business out of the trunk of my car 33 years, ago with my (our) wedding money. Over the next 13 years, I made good money in my business, but I worked 24 hours a day, 7 days a week. Then, I learned two secrets that changed my life. I learned that the one and only reason your business exists is to be a vehicle to achieve your life goals. Translation: You have to know what you want out of life first. Then, you have to build the right vehicle to help you get there. Whether it’s [...]

5 ways to improve your financial outlook

by Manuela
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If you’re a business owner and want to change your business’s profit margin, or you just want to improve your personal financial situation, it’s time to take some positive action. Here are five things to consider: 1. Do your research into tech If you’re a business owner, it can be a good idea to research the latest technology. Get clued up on FinTech to see if there’s any new or upcoming software that can minimize your process and maximize your output. It’s important that your business does not get left behind by competitors – and deploying the right tech can [...]

10 Pro Tricks to Master Local Search Marketing – Small Business Trends

by Manuela
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A successful local marketing strategy requires more than just choosing a few general keywords and setting up pages on Facebook and Yelp. Small businesses and consumers are constantly getting smarter. So if you want to stay ahead of the competition and make sure local customers can find your business, your local marketing strategy has to evolve. Small Business Trends recently spoke with David “Rev” Ciancio, director, industry insights for Yext, a company that helps businesses manage their digital knowledge and reputation everywhere it lives online including listings, maps, apps, Knowledge cards and more. During the conversation, Rev shared a number [...]

10 Digital Best Practices to Protect Your Small Business from Cyber Attack – Small Business Trends

by Manuela
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Small businesses need to be aware that almost half of reported cyber attacks target them. Now, consider 60% of those enterprises go out of business within six months after an attack. Small Business Trends spoke with Brent Scott Community Manager, LifeLock about the 10 digital best practices to protect your small business from cyber attack. “It’s important to raise public awareness to the ever-increasing rates of data breaches, credit fraud, and cyber crime,” he says. Advertisement Ways to Protect Your Small Business from Cyber Attack Use Secure Networks WiFi at your local coffee shop is convenient but not always secure. Remember [...]

80% Lose Trust in Local Businesses if Online Information is Incorrect – Small Business Trends

by Manuela
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A recent report says 80 percent of consumers lose trust in local businesses because they see incorrect or inconsistent contact details or business names online. That is four in five customers. Why is local citation important besides potentially losing four and five customers? Local SEO and customer experience. If the citations of your business’s name, address, and phone number are wrong, you will have negative results in the digital world with search engines, and in the real-world, your customers will see little reason to trust you. For small businesses that can ill afford to lose any customers, getting this information [...]