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5 ways to improve your financial outlook

by Manuela
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If you’re a business owner and want to change your business’s profit margin, or you just want to improve your personal financial situation, it’s time to take some positive action. Here are five things to consider: 1. Do your research into tech If you’re a business owner, it can be a good idea to research the latest technology. Get clued up on FinTech to see if there’s any new or upcoming software that can minimize your process and maximize your output. It’s important that your business does not get left behind by competitors – and deploying the right tech can [...]

10 Pro Tricks to Master Local Search Marketing – Small Business Trends

by Manuela
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A successful local marketing strategy requires more than just choosing a few general keywords and setting up pages on Facebook and Yelp. Small businesses and consumers are constantly getting smarter. So if you want to stay ahead of the competition and make sure local customers can find your business, your local marketing strategy has to evolve. Small Business Trends recently spoke with David “Rev” Ciancio, director, industry insights for Yext, a company that helps businesses manage their digital knowledge and reputation everywhere it lives online including listings, maps, apps, Knowledge cards and more. During the conversation, Rev shared a number [...]

10 Digital Best Practices to Protect Your Small Business from Cyber Attack – Small Business Trends

by Manuela
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Small businesses need to be aware that almost half of reported cyber attacks target them. Now, consider 60% of those enterprises go out of business within six months after an attack. Small Business Trends spoke with Brent Scott Community Manager, LifeLock about the 10 digital best practices to protect your small business from cyber attack. “It’s important to raise public awareness to the ever-increasing rates of data breaches, credit fraud, and cyber crime,” he says. Advertisement Ways to Protect Your Small Business from Cyber Attack Use Secure Networks WiFi at your local coffee shop is convenient but not always secure. Remember [...]

80% Lose Trust in Local Businesses if Online Information is Incorrect – Small Business Trends

by Manuela
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A recent report says 80 percent of consumers lose trust in local businesses because they see incorrect or inconsistent contact details or business names online. That is four in five customers. Why is local citation important besides potentially losing four and five customers? Local SEO and customer experience. If the citations of your business’s name, address, and phone number are wrong, you will have negative results in the digital world with search engines, and in the real-world, your customers will see little reason to trust you. For small businesses that can ill afford to lose any customers, getting this information [...]

5 Tips for Starting a Business With Your Spouse

by Manuela
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When my husband Josh and I launched our business Pagely in 2006, we had just been married a few months. We soon learned that coupling the demands of marriage with a brand new startup is exhausting—but it’s also rewarding if you commit to work together and push through all the growing pains. Our business was founded on a simple idea that has developed into a major website hosting platform, but our success didn’t just materialize. It was dependent on communication and collaboration, which took us both a long time to grasp. So how did we progress from ambitious newlyweds with [...]

How To Start A Low Cost Window Blind Retail Business

by Manuela
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A window blind retail business can be set up at a relatively low cost. This business involves visiting prospective customers in their homes, measuring their windows and helping them choose fabrics from your range of samples. When you take an order you simply send it in to a blind manufacturer who offers a trade supply service. They will make up the blinds to your specification and send them to you. You then return to your customer to fit the blinds and collect payment. There is no stock to hold as you are supplying bespoke products, custom manufactured to your customer's [...]

12 Business Experts You Should Be Following on Facebook

by Manuela
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By Lesley Vos Gone are the days when Facebook was a just social network for friends and relatives. It’s become a powerful tool for brands to build awareness and trust, as well as communicate marketing messages to their audience. With more than 2 billion daily active users, Facebook deservedly wins the garland as the number one social platform for about 60 million of businesses trying to turn users into followers for better conversion. The same goes for personal brands. Entrepreneurs go to Facebook for case studies, information, and insights to add to their business strategies. And who can introduce the [...]

7 Tips to Start Building the Business Blog You Always Wanted – Small Business Trends

by Manuela
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Having a blog is important to the long-term success of a small business’s marketing strategy and the overall reputation of the business. Knowing how to begin blogging can be confusing, leaving many people staring at a blank screen. If you’ve started your small business blog but don’t know what to do next, consider the following seven tips to push past the introductory phase and start thriving. Tips for Starting a Business Blog Make a Budget for Time and Money Maintaining your blog is time-consuming, so before you begin, make a plan for how much time per week you can realistically [...]

7 Examples of HR Software for your Small Business – Small Business Trends

by Manuela
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Rather than devoting a lot of time, energy and resources on time-consuming and laborious human resources tasks, the savviest of small businesses use HR software. HR software streamlines admin tasks, thereby freeing up your time to concentrate on running and growing your business. Best HR Software for Small Business Though the HR software market is rapidly growing and, with a plethora of products available, which HR software do you opt for? Here’s seven of the best HR software for small business. BambooHR BambooHR is HR software specifically designed for small and medium sized businesses. With this comprehensive HR app, you [...]

How to Start a Home Painting Business – Small Business Trends

by Manuela
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House painting is a $37 billion per year industry. But starting a house painting business can be relatively inexpensive — in some cases just $500. So it’s an option entrepreneurs with he aptitude should consider. How to Start a Painting Business Brandon Lewis is the founder of The Academy for Professional Painting Contractors, an online resource for re-paint contractors, and the publisher behind Painter’s Weekly. He recently spoke with Small Business Trends via email to offer some tips and helpful insights for entrepreneurs looking to get into the home painting business. Here are some essential steps to take. Register Your Company [...]

How to Start a Landscaping Business – Small Business Trends

by Manuela
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Landscaping is an $82 billion industry, making it an attractive option for aspiring entrepreneurs. In addition, it offers the opportunity for people to work outside, improve the look of homes and local businesses, and even improve the environment. If you’re interested in getting started with your own landscaping businesses, here are some important steps to take, along with insights from industry groups and landscaping business owners. Advertisement Starting a Landscaping Business Gain Experience in the Industry Before actually jumping into business ownership, it’s a good idea to actually learn the trade. Find a job working with an existing landscaping business [...]

Where Can I Advertise My Business? – Small Business Trends

by Manuela
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There are more methods of advertising than ever before.  So when you ask the question “where do I advertise my business” check the information below for an answer. Prior to trying to figure out where to advertise, it pays to educate yourself about all the options and ways to advertise your business. Where to Advertise My Business? The most common ways to advertise your business include: Newspaper Display Ads Newspaper Classified Ads Radio Ads Television Ads Pay per click ads Online display ads and banner ads Retargeting ads Social media ads Yellow Pages Local deals Online native ads Magazine ads [...]

10 Ways to Dazzle Your Customers With an Awesome In-Store Experience

by Manuela
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Making sure your customers have the best experience when they shop at your brick-and-mortar location will turn them into loyal consumers who return frequently and buy even more from your store. That’s why we asked 10 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question: Q. Brick-and-mortar stores have advantages over their online counterparts. What is one way you can make sure customers have a positive in–store experience they’ll want to repeat? 1. Focus on customer experience For brick and mortar stores to survive in the age of online shopping, they need to focus on what they do best: providing [...]

Writing Emails to New Subscribers? Here Are 3 Things Every Marketer Should Include – Small Business Trends

by Manuela
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Establishing an email list is a great way to grow your business from a marketing perspective. Your email list serves as your own built-in list of fans and potential soon-to-be customers. Some marketers have trouble not only building their list but keeping people on it. As you send the first email to your newest subscribers, it’s important to make a good impression. The subscribers have made an effort to join your email list and the relationship should be nurtured whether they end up becoming a customer or not. The first email, by its nature, should demonstrate the nature of communication between [...]

7 Ways to Get (Mostly) Free Publicity for Your Business

by Manuela
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By Andy Shearer When I speak to crowds about authority marketing—the proven practice of strategically and intentionally establishing yourself as an expert in your field in order to grow your business—one area I focus on is how to create and secure publicity and media. Generally what I hear from many people—especially law firms, dental offices and financial planning companies—is that publicity is not a viable tactic for them. It’s time consuming, too unreliable, or their businesses just don’t translate well to the mass media. They couldn’t be more wrong. Media is still one of the most effective ways of introducing yourself to an [...]

What is the Cheapest Way to Advertise? – Small Business Trends

by Manuela
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The cheapest way to advertise is social media ads and classified ads, generally speaking. These kinds of ads can be placed starting as little as $20. But in the realm of cheap advertising ideas, if you shop around for media outlets in smaller markets you maybe able to advertise inexpensively on radio, trade magazines, websites, local coupon books and even cable TV — starting at a few hundred dollars to a few thousand dollars. You may also be able to do Every Door Direct Mail campaigns through the U.S. postal service for a few thousand dollars. Pay-per-click ads can be [...]

10 Tips for Navigating the Bumps Along the Road of Entrepreneurship – Small Business Trends

by Manuela
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When starting a business there are plenty of bumps along the way and things you thought you knew that turn out to be untrue. This week, members of the online small business community share some of the lessons they’ve learned along the road of entrepreneurship. Here are some of the top insights. Don’t Assume You Need to Start a Tech Venture in Silicon Valley Over the last several years, Silicon Valley has become synonymous with tech success stories. But if you think that you absolutely must get your own venture off the ground there in order to be successful, don’t! [...]

The Top 4 Reasons Startups Fail, According to 14 International Accelerators

by Manuela
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The only mystery about startup failure is why founders keep making the same mistakes. April 7, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. As speakers, advisers, and trainers in the entrepreneurial space, we’ve been particularly excited by our December survey of the principles of 14 international accelerators. We wanted to know, from their point of view, what were the key factors in startup success …and failure. As far as we know, this is the most recent study conducted on this subject. Although these folks are from all over the world, it’s amazing how much they [...]

How to Make Sure Your Advertising Spend Drives Maximum Results

by Manuela
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As a small business owner with big goals, you’re willing to spend money to make money. But you still make it a priority to spend smartly, so investing in something like advertising takes consideration. Once you make the decision to advertise, you’ll want to make sure you’re getting the best results for your money from your advertising spend. When your marketing and sales pipelines are running smoothly and you know your customers, online ads are a great way to accelerate customer acquisition and revenue. Research from Wordstream indicates that Google search ads drive average conversion rates of around 3.75%, so [...]

How to Cut Expenses Without Cutting Employees or Hours

by Manuela
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When you’re responsible for the bottom line, you need to make some difficult decisions. Those with a basic understanding of business theory will recognize your employees constitute one of the most significant costs for any business. But people need jobs, and cutting back on staff or hours can have a negative impact on a business’ ability to perform. So, how can businesses save money without cutting into the personnel? Sometimes it takes thinking outside the box, but there are ways to do it. Finding some additional cash through revision of internal processes or secondary costs can make the situation for [...]

How Seniors Can Use Technology to Become Entrepreneurs After Retirement

by Manuela
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A new generation of entrepreneurs is emerging onto the market, and it’s not who you may expect. Baby boomers are starting to become a huge part of the entrepreneurial world. Full retirement is becoming less and less popular, and many seniors are opting to earn their own income after they officially retire from their “day job by taking on independent contract work.” According to Forbes, “people over 55 are twice as likely as people under 35 to launch a high-growth startup.” For some, this may mean a brick and mortar business. For many, this means considering the freedom and flexibility [...]

14 Key Performance Indicators That Matter – Small Business Trends

by Manuela
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As a CEO, it is your responsibility to pay attention to every detail of the business. From employee satisfaction to growth indicators, you need to be on top of how your company is performing at every turn. While there is an extensive range of KPIs available to you, knowing where to focus your attention when it comes to evaluating your business can make you more effective and make the best use of your time. That’s why we asked 14 entrepreneurs from Young Entrepreneur Council (YEC) the following: “What one key performance indicator should CEOs be tracking above all else and [...]

Subscribers are the new, new thing in business

by Manuela
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ONE of the most fashionable ideas in business is that companies should earn their crust from subscribers, who are “locked in” for a period of time, rather than from customers who can easily switch to another provider at any time. Subscription models are seen by many investors and executives as the holy grail, because they promise a recurring stream of revenue. But the approach suffers from three underappreciated problems. Acquiring subscribers can be eye-wateringly expensive. Their urge to run away is often only temporarily suppressed. And consumers may have more than one relationship at a time. The best-known subscription model [...]

Close Deals Faster and Get Paid Quicker with this Expert Advice

by Manuela
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As a small business, simplifying each interaction with your customers, partners and vendors goes a long way to making the process more efficient and enjoyable. A recent webinar titled, “Make it Rain Money: Close Deals Faster and Speed Up Collections” provides some great insights into how you can make this happen. The webinar was moderated by Anita Campbell, CEO of Small Business Trends. Guests included Alice Bredin, President of Bredin Incorporated, and Jeff Perry, Vice President of Commercial Sales, SMB at DocuSign. The research covered in the webinar was conducted by Bredin Incorporated. Three topics were covered in the webinar: [...]

15 Best Cash Registers for Small Business Owners

by Manuela
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Even though some independent retail businesses rely mainly on high tech point of sale systems, traditional cash registers can still offer value to small businesses. Cash registers are generally low cost and easy to use. They also offer some basic reporting features to help you stay on top of your bookkeeping and can offer a longer lifespan than POS systems that need to be updated constantly. Best Cash Registers for Small Business Casio TE4500 This cash register is made for retail stores, with a full keyboard, up to 200 clerk IDs, a receipt printer and LCD screen. It’s priced at [...]

Career Change At 50 – 7 Online Writing Jobs

by Manuela
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Unplug From The Rat Race 7 Writing Jobs Online Maybe you're like so many, ready to retire but can't afford to stop working just yet. Why not focus on changing your career instead and joining the increasing number of retired and semi-retired people who are earning their income or the majority of it online. There are so many awesome and talented seniors that can be productive and contribute from the comforts of their home, even starting businesses and selling products on Amazon, eBay, and taking advantage of many other internet opportunities. Many have been finding the answer to their situations [...]

The Money's In The List – But How Much?

by Manuela
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The internet seems to be full of hyped up business opportunities. What evidence there is to support the feasibility of a business opportunity is often anecdotal - or we may be asked to take the word of a well known internet guru when he tells us that this is the "next big thing". Sometimes he / she will be right of course (that's how they get to be gurus). And make no mistake about it - we are equally to blame for this hyped up culture. Let's face it, it's so much easier to read or listen to a well [...]

Starting a Business – 5 Personal Inventory Audits to Help You Launch Your Business Startup

by Manuela
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Starting a business appears to be as American as apple pie. Every year, tens of thousands of people in the United States decide to launch their own business start up. If you are thinking of doing the same thing, you probably need some help in deciding exactly what type of business you should start. In over 9 years of being a business advisor and coach, I have helped numerous entrepreneurs make decisions like this with a special set of tools known as personal inventory audits. These personal inventory audits are simple sessions where you think specifically about a particular life [...]

Home Based Business – Home Based Business StartUp Tips!

by Manuela
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Some people make a decision to start their own home based business start-up to make more money in today's tough economic times. You could find different methods in carrying this out reliant on what business you plan on start. Establishing your own business is very practicable these days since initially of the additional income you could make, which the major of us need at the present time. In addition, it is an endavour that would prove tremendously gainful monetarily if you are in a position to construct it properly and keep it rising to become more commercial. You will require [...]

16 Most Inspiring Famous Failures

by Manuela
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To succeed in business or life, I came to realize that we must continually take remedial actions. Putting myself on the line day after day can be extremely draining, especially when things do not work out as I desired. Hence, each time I face a disappointing event or undesirable outcome, I NEVER FORGET these famous failures: 1. Bill Gates, founder and chairman of Microsoft, has literally changed the work culture of the world in the 21st century, by simplifying the way computer is being used. He happens to be the world's richest man for the last one decade. However, in [...]

The Training Paradox – Train Them and They’re More Valuable to Me and My Competitors!

by Manuela
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Training is a paradox. If you train your staff, they are not just more valuable to you, they are also more valuable to your competitors. Once they have your training, maybe they will simply leave. The Solution: o Hire those who learn fast o Use just-in-time training For years consultants have told me to train my employees, that training makes them more productive. But when I do, the employees often walk out the door and some other company gets the benefit of all the money and time I spent! Like a lot of businesspeople, this advice bugged me and confused [...]

5 Home-Based Business Opportunities With No Startup Cost

by Manuela
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A home-based business is any kind of business run from the comfort of your house. Most businesses operated from home normally start as small enterprises and finally change into medium companies or into large enterprises. Starting a home-based business is a dream for many people around the world. Unlike in the past where the startup costs associated with starting a home-based business prevented many people from joining this great industry, today there are many different home-based business opportunities with no startup cost. These wonderful opportunities have smoothed the playing ground permitting many people to enjoy the economic success. However, you [...]

Several Dos and Don'ts for Starting a Home-Based Virtual Assistant Business

by Manuela
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Virtual Assistants (VAs) are highly skilled professionals who provide administrative support and specialized services to businesses, entrepreneurs, executives, and others who have more work to do than time to do it. Examples of services a VA can do include web design and maintenance, word processing, meeting and event planning, desktop publishing, internet research, e-mail coordination, business start-up consultations and so much more. This can be the perfect work-at-home opportunity for many with good computer and Internet skills. Following are several Do's and Dont's to keep in mind for starting and operating your Virtual Assisting business. DO - Decide on a [...]

How To Keep Cash Flow Positive As A Business Startup

by Manuela
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One of the biggest challenges for any business startup is the ability to have positive cash flow at all times throughout the year. When times get lean, and profits go down, you can feel a pinch in your working capital and need a way to build these monetary reserves back up to their peak. The reverse holds true when profits are soaring and you are making bank - you feel the beneficial weight of some added funds sitting in your cash flow reserves ready to be spent. But, you need to even out this cyclical trend with a positive cash [...]

Internet Business Startup Tips – What Do You Need To Know To Start Up Your Internet Business?

by Manuela
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Businesses are all ramping up their online exposure as the popularity of the internet increases. Many people think that the internet is as large as it's going to get, but the truth is, the internet is still in the very beginning stages. Ten years from now, the internet will be totally different. Those that have a business here today will be way ahead of those that wait. However, it's still not a case of just throwing up a website and making a fortune from it. There is a lot of details that a person starting up an internet business needs [...]

Research Identifies 5 New Marketing Trends Your Small Business Should Consider (INFOGRAPHIC)

by Manuela
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Marketing a small business has gotten much more complicated with the introduction of the internet, social media, websites, ecommerce and other digital tools. The new infographic by MDG Advertising has five marketing trends you should be watching out for in 2018. Titled, “5 Big Marketing Trends to Watch in 2018,” MDG’s infographic provides the tools and techniques marketers will benefit from in the coming year. As expected, technology plays a huge role in these strategies. What this means for small businesses is they can also adopt the recommendations made by MDG. One of the benefits of digital technology is you [...]

5 Creative Ways To Fund Your Startup

by Manuela
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For sure it is true that starting a business is one of the true joys in life. Few things beat the exhilaration of launching the business of your dreams and creating the type of career you have always wanted. It is fun and scary and challenging and exciting all rolled into one. But it all depends on one thing: Money. It is impossible to live the dream if you can’t fund the dream. Now of course, it is possible to create a startup on a shoestring and people do it all of the time. (In fact, in the most recent [...]

6 Business-Boosting Benefits of Incorporating Your Company

by Manuela
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One of the most critical decisions you will make as a business owner is choosing the business entity type for your company. Sole proprietor or partnership? Limited Liability Company (LLC), or corporation? Decisions, decisions! For many of the entrepreneurs that I work with, incorporating offers a variety of advantages legally and financially over operating as a sole proprietorship, partnership, or LLC (Limited Liability Company). You should talk with your attorney and accountant or tax advisor before you select a business structure because it’s important that you fully understand the pros, cons, and your compliance responsibilities. To get you up to speed for [...]

How Profitable is Selling Books Online? A Look at Making Money on Amazon and eBay

by Manuela
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If you are new to online book selling or just interested in finding out what the profit potential might be you want to be sure you have a realistic view of the market and its potential. I strive to do just that in this article. For the last five years I have been involved as a third party vendor on Amazon.com, Half.com, and other venues and then as a consultant to online booksellers with my daughter and business partner, Carissa. The aim of this article is to discuss the market potential of online selling. Before we can answer the burning [...]

Making Money Online: When Is It Smart to Buy an Existing E-Commerce Site?

by Manuela
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Make money online! How many times have you seen those words on an email subject line or emblazoned across a piece of clickbait? I don’t think I need to tell Allbusiness.com readers that the information behind virtually every “make money online” come-on line is disappointing. However, one time-honored way to make money is to buy a business, and with so much commerce now happening over the internet, it’s no surprise that buying an e-commerce business is a legitimate way to make money. You can browse Shopify-based e-commerce sites that are currently on the market to get an idea of the [...]

Four Suggestions for Developing an Idea for Starting a Business

by Manuela
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The first step to finding a business that's right for you is to develop an idea you can become passionate about. Starting a business doesn't require you to develop a new product or process. In fact many successful businesses are started by selling a known successful product or process that is already branded and in demand. If your goal is to start a business, without the involvement of partners, you have to search your inventory of skills as a starting point, for developing a business idea. In fact, it doesn't make much sense to even think about planning until you [...]

Making These 4 Email Marketing Mistakes Will Keep You From Success

by Manuela
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When I started learning about Internet marketing many years ago, the first thing that I heard over and over again was “the money is in your list.” This wisdom still holds true today, despite the growing number of digital media platforms that marketers can use to reach their audience, the average ROI of email marketing is 3700 percent. Unfortunately, too many marketers go about email marketing all wrong. Marketers often believe that email marketing begins and ends with building a list. The value of your list isn’t correlated with the number of subscribers. You can build a list of a [...]

Don’t Take These 6 Shortcuts with Your Startup Business

by Manuela
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Plunging right in and recruiting a top-notch executive for your startup who has tons of experience working in large companies might seem like a good idea. However, in reality, recruiting candidates without any startup experience can do your business more damage than good. Taking shortcuts might seem like a good idea to save you time, money and effort, but certain shortcuts can often be detrimental to businesses that are starting out. Shortcuts Startups Should Avoid To help startups avoid making potentially damaging shortcut mistakes, Small Business Trends spoke to serial entrepreneur Patric Palm, who now serves as Co-Founder and CEO of [...]

Books Every Entrepreneur Should Read in 2018

by Manuela
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This 2018, take some time out to refresh and recharge. For me, that often means stealing a few quiet moments with my book, hiding out…er…I mean, hanging out on my couch, or comfortably wedged into a window seat listening to an audiobook on a long flight. But it can be tough to fully disengage from the parts of your work that are exciting, or even stressful. I think there’s a happy medium. I asked my colleagues at Palo Alto Software (the makers of Bplans), to share their best reading recommendations for entrepreneurs. If you just can’t stomach the downtime, download [...]

Watch for These 3 Small Business Tech Trends to Boost Productivity (INFOGRAPHIC)

by Manuela
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Key to raising productivity and improving operational efficiency in today’s digital ecosystem is adopting the right technology. The National Federation of Independent Business (NFIB) has just released an infographic with three tech trends small businesses should look out for in 2018. The three tech trends NFIB identified for 2018 are Artificial Intelligence (AI), augmented reality (AR), and mobile payment systems. By adopting the solutions these technologies offer, NFIB believes businesses will become  more productive in different areas of their organizations. The three technologies the NFIB infographic points out can be especially beneficial for small businesses. If properly implemented, they can automate many [...]

6 Simple Actions Startups Can Take to Foster Diversity

by Manuela
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While ‘simple’ may be in the title, let’s start by getting one thing straight. Whether you find yourself at a startup or a Fortune 500 organization, building a diverse company is anything but simple. That said, in the course of working at Lever the last two years, where we’ve grown from 40 to 140 employees while reaching 50:50 gender balance and building a workforce that is 40 percent non-white, I’ve come to realize that relatively small actions can yield meaningful results. With that in mind, here are six suggestions where to start as you set about fostering diversity at your startup. Get real [...]

Is There a Home Business Idea Starting a Fire Inside You?

by Manuela
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Not too long ago, there was a home business idea starting a fire in me. I mean a six alarmer. And I'm glad the fire department did not show up, because this is the kind of fire I like. As a former copywriter, I did not have clue # 1 about article marketing. I did not realize that it had literally exploded onto the scene as a huge factor in that it is able to deliver highly targeted traffic and high pr backlinks to any site! And it is able to do that for free. You have to understand: I'm [...]

4 Marketing Strategies Every Startup Can Afford

by Manuela
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Do your products sell themselves? Having a great product is essential, but that alone isn’t enough to make your startup successful. Aside from your fantastic product, you’ll also need a stellar marketing strategy to grow your startup. But for many entrepreneurs, it's simply not realistic to spend a lot of money to acquire new business. Instead, consider a few of these cost-effective marketing strategies that can help generate early successes. Affiliate marketing. Affiliate marketing is the most cost-effective marketing strategy that works. I believe all businesses -- regardless of size -- should adopt referral, or affiliate, marketing. I've used it [...]

The Best Entrepreneurship Advice of the Year

by Manuela
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We present a roundup of the most popular small business and entrepreneurship articles of 2017. Dive into this list of can’t-miss advice on a variety of important topics that will inform and inspire you. Here at AllBusiness.com, the majority of our advice articles are written by real entrepreneurs and small business owners just like you—people who not only write about running a small business, but people who actually run their own small business. So our writers bring concrete, real-world insight to the advice they offer. Just like you, they’ve struggled with the all-too-common challenges facing all entrepreneurs and small business [...]

10 Ways to Branch Out with Your Marketing Strategy in the New Year

by Manuela
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Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business community to help you create a marketing plan for your own business in 2018. Repurpose Blog Content into Short Form Social Media Updates When you write a blog post, that doesn’t have to be the only time you use that particular content. In fact, there are plenty of different ways you can repurpose that content [...]