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5 Tough Situations You’ll Eventually Face When Managing People

by Manuela
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As a business owner, managing people is by far the toughest responsibility of all. Every person is different, unpredictable, and motivated by a unique set of factors. And while good hiring practices will mean smooth sailing most of the time, every business owner will eventually encounter tough situations. Knowing how to respond will help you avoid making costly mistakes. Be Prepared for These 5 Management Situations Between 2003 and 2013, RainmakerThinking, Inc. interviewed 37,419 managers from 891 different organizations and asked them a simple question: “What is the hardest thing for you about managing people?” Instead of presenting multiple choice [...]

How to Avoid the 5 Most Common Small Business Accounting Mistakes

by Manuela
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Managing income and expenses accurately is an important aspect of running a business successfully. Unfortunately, many small businesses make mistakes in their books, without even realizing the impact those mistakes can have on their long-term viability. No system is foolproof, but whether you’re running your books through an accounting system like Quickbooks Online or Xero, or using Excel spreadsheets, human error can be costly.   With this in mind, here are the five most common small business accounting mistakes and some tips to help you avoid them. 1. Common data entry errors When you are manually entering the numbers in [...]

Apply These 5 Tips to Help Your Small Business Thrive in a Saturated Market

by Manuela
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Conventional wisdom tells us that before starting a small business it is important to research the marketplace to identify opportunities. Too many entrepreneurs and small business owners take this advice literally and abandon great ideas because they deem their chosen market to be saturated. Don’t fall into this mindset and miss out on great opportunities. Instead, search for ways to provide value and thrive despite the saturation. How to Thrive in Saturated Markets Do It Better One of the best ways to enter a seemingly saturated market is to provide better products or services. I sat down and spoke with Joe [...]

5 Reasons Your Small Business is Struggling and What You Can Do About It

by Manuela
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Whether or not you like it, if you are an entrepreneur you are in sales. You have to sell your product or service somehow or you won’t make money. If you are scratching your head on why things are not working as planned, take a moment to review your marketing strategy and your overall business to find the source of the troubles. This valuable exercise can help turn around a struggling enterprise or help launch a growing business to the next level. Follow along and put on your thinking cap for ideas to turn around your business. How to Turn Around Your [...]

How to Start a Spa Business

by Manuela
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Variations in the spa business make it an interesting possible venture for a person looking to go into business for themselves. A spa can be a day spa, a resort type spa, a hot tub distributor and a spa attached to a hotel. The spa can include hair care, massage, nail care and body care. Your interest and the money you have available will be factors in choosing which business you should pursue. The Internet is an excellent source for finding what kind of businesses are for sale and where they are located. A potential buyer can also check out [...]

Low-risk ways to finance your start-up

by Manuela
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Spearheading a start-up or small business can be many things, but 'easy' certainly isn’t one of them. As a matter of fact, it can be one of the most challenging and rewarding roads to take in life. Unfortunately, the challenges involved can't be overcome with hard work alone - sometimes, what you need is an injection of funds. Fortunately, there are many different ways to fund your start-up - or finance business growth - without too much risk. Invoice factoring Many start-ups make use of invoices, often requiring their customers to pay within a period of a few months. While [...]

How to make customers fall in love with your small business

by Manuela
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What makes someone fall in love with a small business? And I don’t mean love as in, “I really like shopping there.” I mean love as in love; the business has fans and friends and followers who rave about it and believe in it and root for it. Certain big businesses definitely get loved that way. Apple is one (or at least before the advent of $1,000 iPhones and mediocre Macs, but that is a column for another day). According to the BrandKey 2018 Customer Loyalty Index, Amazon, Dunkin’ Donuts, Lyft and Five Guys also have customers who are stark raving [...]

Crafting Your Brand? Here Are 3 Things You Haven’t Thought About

by Manuela
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Greek soap brand Elo differentiated themselves from the competition through unique branding. Everyone’s talking about branding for a good reason: Your brand is the identity of your company. It’s what sets you apart from your competitors. Everything about it should evoke certain thoughts or feelings in your customers, compelling them to want to do business with you. Because your brand is your primary means of communicating what your company stands for, it extends far beyond just your logo or website. Branding is even more important now that people have increasingly more access to products and services from anywhere in the [...]

10 Creative New Business ideas 2018

by Manuela
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2018 is going to see a big increase in startup business, with many new businesses and products coming to the market. If you’re looking to get your own business started then now could be the perfect time. With many new domain names becoming available and new sources of finance such as crowd funding, there is now no excuse to get started. One of the biggest decisions you will have to make is choosing an idea for your business. With many popular markets now being saturated, if you are looking for a successful idea then you are going to have to [...]

9 Legal Missteps That Can Sink Your New Business

by Manuela
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Starting a business requires paying attention to numerous details, including many that have legal significance. But when entrepreneurs have so much to juggle and stay aware of, slip-ups can happen. The list of potential missteps is long. I am sharing several of those mistakes to give you a feel for what could set you up for some major headaches and hassles. 1. Choosing the wrong business entity type The legal structure of a business affects the degree of personal liability protection its owners will have. If a business is operated as a sole proprietorship or general partnership, it is not considered [...]

8 Warning Signs You Shouldn’t Buy a Franchise

by Manuela
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By Bruce Hakutizwi There’s no doubt that buying into the right franchise at the right time can be a fantastic business opportunity for numerous reasons: Proven, duplicatable systems make startup and growth easy and scalable Established branding and national marketing support enhance your own marketing efforts Support from a parent company and community of fellow franchisees However, it would be naive to assume that every franchise is a potential good buy. Just like any other aspect of business, “consumer beware” holds true in the search for a valid and promising franchise opportunity. Sad to say, there are companies peddling franchise [...]

10 Tips to Consider for Marketing Your Small Business More Effectively – Small Business Trends

by Manuela
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When it comes to running and marketing a business, there are going to be things that work for some businesses and don’t work for others. But there are also some essential elements — a logo, an email strategy, interesting content — which all small businesses will need. Here are 10 tips to consider for marketing your business more effectively from members of the online small business community. Create a Brand Logo in Minutes A good logo is essential to any small business branding campaign. And you don’t need to be a professional designer or spend tons of time and money [...]

10 Ecommerce Trends Self-Employed Sellers Need To Know

by Manuela
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As 2018 really gets going, it’s time for self-employed sellers to take a step back and ensure that their business is going in the right direction. It’s not (yet) too late to change business priorities and ace your year. You should be asking yourself: How can I turn over a new leaf with a new business venture? How can I boost sales figures? How can I gain new business opportunities? How can I explore new, untapped markets? With this in mind, we take a look at ten ecommerce trends self-employed sellers need to know… 1. The ‘Trust Economy’ Soars The [...]

10 Business Plan Myths That Hurt Your Business – Planning, Startups, Stories

by Manuela
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The need for good business planning is as strong as ever, and the potential benefits are as important as ever. Every business owner ought to have a business plan. But the best strategies for business planning are different than they used to be. And these 10 pervasive business plan myths get in the way, much too often. This post includes the 8 business plan myths that I listed on my March 2 post on the SBA Industry Word blog, plus two others that weren’t included. Why does it matter? Because business planning, done right, is a management tool that can [...]

The Entrepreneur’s Guide to Setting Up Your First Website

by Manuela
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When it comes to being an entrepreneur, establishing a personal brand through a website is critical to success. Everybody and their mom uses the internet to discover new brands, influencers and ultimately to buy new products and services. Big brands have the advantage of a strong reputation and a crew of professional designers behind their sites. If you want to compete with them, you’re going to have to develop a reputation and a strong web presence yourself. But establishing a website isn’t easy. There are countless places to start. Some are expensive, some are cheap, and most aren’t worth your time. [...]

A Guide to Venture Capital Financings for Startups

by Manuela
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By Mike Sullivan and Richard D. Harroch Startups seeking financing often turn to venture capital (VC) firms. These firms can provide capital; strategic assistance; introductions to potential customers, partners, and employees; and much more. Venture capital financings are not easy to obtain or close. Entrepreneurs will be better prepared to obtain venture capital financing if they understand the process, the anticipated deal terms, and the potential issues that will arise. In this article we provide an overview of venture capital financings. 1. Obtaining Venture Capital Financing To understand the process of obtaining venture financing, it is important to know that [...]

How to Get Your First 100 Customers for Any Business

by Manuela
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Let’s start with the basics: You need your first 100 customers—like, now. Sales—the one word that most employees fear, but the only word that co-founders think about. It’s safe to say that if any startup could master the art of sales, then cash flow and most other problems in business would be minimal. This is an in-depth article that will give you a full blueprint as to how we were able to grow our unlimited graphic design service, Penji to our first 100 customers. It’s not a glamorous strategy that has an overwhelming amount of confetti, unicorns, and rainbows; it’s [...]

Top 10 Pitch Fails – Planning, Startups, Stories

by Manuela
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I was asked recently for a list of things that annoy me in angel investment pitches from startups. I’ve done this before, so there will be some duplication here. But here is my top 10 pitch fails list.  Profits. Talk of profits, overestimated profits, the failure to understand that investors make money on growth, not profits; startups with high growth rates are rarely profitable; profits in high-growth startups stunt growth and reduce the odds of successful exit. That’s why you need to spend other people’s money, right? “I don’t need no stinking projections.” Surprises me how often I’ve seen it. [...]

The 20 Most Common Reasons Startups Fail and How to Avoid Them

by Manuela
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These do's and don'ts can make or break your startup. February 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. So, you have a great new idea or invention, and you are ready to open your startup business. But, you've been scared by the well-publicized statistic about startup failure -- more than 50 percent of small businesses fail in the first four years. Opening and operating a successful startup requires some luck hard-work and thoughtful planning -- as well as the ability to adapt that plan. Having been involved as a consultant to numerous startups over the [...]

How to Pitch to Investors in 10 Minutes and Get Funded

by Manuela
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Image via WOCinTechChat. I know what it’s like to pitch to investors—both angels and venture capitalists. I’ve raised close to $1 million from angel investors for my previous technology startups. Sometimes you only get 10 minutes to pitch your business opportunity to the investors (or less in some cases). Here’s how to get started. Create a presentation First, take the time to put together a pitch deck. You can use our free pitch deck template for Powerpoint that can help you get started, and there are lots of other tools that can help you put together a professional-looking presentation. Don’t [...]

5 Ways to Use Failure to Push Your Startup Forward in 2018

by Manuela
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There are no missteps as long as you keep moving forward. January 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s been over a year since I started working at a startup. I was one of the hardest years in my career, and one of the most fulfilling in my life, in that I've learned more than at any other job I have ever had. The biggest lesson I took away this past year came from my boss, who told me, “Fail and fail fast”. For a person who is extremely self-critical and was pre-programmed [...]

5 Ways Creative Entrepreneurs Can Keep Motivated

by Manuela
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As a graphic and website designer who has grown a business, I fit into the typical definition of “creative entrepreneur.” So do photographers, interior designers, furniture designers, illustrators, and anyone else who makes money from these “artistic” endeavors that fit neatly into the “right-brained” mold (which is actually a myth). In fact, I believe that lots of different entrepreneurs can identify as creative—even logistics analysts and financial consultants. It’s persistence, especially in the face of adversity, that differentiates those who go the distance and those who give up on the entrepreneurial journey and go out and get a “real” job. [...]

5 Things to Research Before Working With a Startup

by Manuela
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You've poured your heart and soul into building your company. Make sure any newcomer you bring into your business has done the same -- and has the processes in place to protect your investments. January 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When you’re running a business, it’s easy to get in over your head. Taking something from concept through execution to successful brand never sounds easy, but there’s always something you overlook at first glance. Even the most seasoned entrepreneurs work with others to cover their bases. Niche startups and outsourcing exist precisely to fill [...]

Why Do Shoppers Abandon Their Carts—and What Can You Do About It?

by Manuela
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Imagine this: Someone goes into a supermarket buy groceries. They fill their shopping cart with milk and eggs and everything they need for the week. They start heading for a checkout line, but that moment, their phone rings. They answer the call, get distracted for a few minutes and just wander out of the store and drive away from the supermarket leaving the full cart behind. Have you ever seen something like this? Probably not. But the situation with abandoned carts in online stores different. According to the Baymard Institute, carts are abandoned about 67 percent of the time, on [...]

10 Digital Best Practices to Protect Your Small Business from Cyber Attack – Small Business Trends

by Manuela
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Small businesses need to be aware that almost half of reported cyber attacks target them. Now, consider 60% of those enterprises go out of business within six months after an attack. Small Business Trends spoke with Brent Scott Community Manager, LifeLock about the 10 digital best practices to protect your small business from cyber attack. “It’s important to raise public awareness to the ever-increasing rates of data breaches, credit fraud, and cyber crime,” he says. Advertisement Ways to Protect Your Small Business from Cyber Attack Use Secure Networks WiFi at your local coffee shop is convenient but not always secure. Remember [...]

80% Lose Trust in Local Businesses if Online Information is Incorrect – Small Business Trends

by Manuela
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A recent report says 80 percent of consumers lose trust in local businesses because they see incorrect or inconsistent contact details or business names online. That is four in five customers. Why is local citation important besides potentially losing four and five customers? Local SEO and customer experience. If the citations of your business’s name, address, and phone number are wrong, you will have negative results in the digital world with search engines, and in the real-world, your customers will see little reason to trust you. For small businesses that can ill afford to lose any customers, getting this information [...]

5 Tips for Starting a Business With Your Spouse

by Manuela
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When my husband Josh and I launched our business Pagely in 2006, we had just been married a few months. We soon learned that coupling the demands of marriage with a brand new startup is exhausting—but it’s also rewarding if you commit to work together and push through all the growing pains. Our business was founded on a simple idea that has developed into a major website hosting platform, but our success didn’t just materialize. It was dependent on communication and collaboration, which took us both a long time to grasp. So how did we progress from ambitious newlyweds with [...]

How To Start A Low Cost Window Blind Retail Business

by Manuela
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A window blind retail business can be set up at a relatively low cost. This business involves visiting prospective customers in their homes, measuring their windows and helping them choose fabrics from your range of samples. When you take an order you simply send it in to a blind manufacturer who offers a trade supply service. They will make up the blinds to your specification and send them to you. You then return to your customer to fit the blinds and collect payment. There is no stock to hold as you are supplying bespoke products, custom manufactured to your customer's [...]

12 Business Experts You Should Be Following on Facebook

by Manuela
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By Lesley Vos Gone are the days when Facebook was a just social network for friends and relatives. It’s become a powerful tool for brands to build awareness and trust, as well as communicate marketing messages to their audience. With more than 2 billion daily active users, Facebook deservedly wins the garland as the number one social platform for about 60 million of businesses trying to turn users into followers for better conversion. The same goes for personal brands. Entrepreneurs go to Facebook for case studies, information, and insights to add to their business strategies. And who can introduce the [...]

7 Tips to Start Building the Business Blog You Always Wanted – Small Business Trends

by Manuela
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Having a blog is important to the long-term success of a small business’s marketing strategy and the overall reputation of the business. Knowing how to begin blogging can be confusing, leaving many people staring at a blank screen. If you’ve started your small business blog but don’t know what to do next, consider the following seven tips to push past the introductory phase and start thriving. Tips for Starting a Business Blog Make a Budget for Time and Money Maintaining your blog is time-consuming, so before you begin, make a plan for how much time per week you can realistically [...]

7 Examples of HR Software for your Small Business – Small Business Trends

by Manuela
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Rather than devoting a lot of time, energy and resources on time-consuming and laborious human resources tasks, the savviest of small businesses use HR software. HR software streamlines admin tasks, thereby freeing up your time to concentrate on running and growing your business. Best HR Software for Small Business Though the HR software market is rapidly growing and, with a plethora of products available, which HR software do you opt for? Here’s seven of the best HR software for small business. BambooHR BambooHR is HR software specifically designed for small and medium sized businesses. With this comprehensive HR app, you [...]

How to Start a Home Painting Business – Small Business Trends

by Manuela
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House painting is a $37 billion per year industry. But starting a house painting business can be relatively inexpensive — in some cases just $500. So it’s an option entrepreneurs with he aptitude should consider. How to Start a Painting Business Brandon Lewis is the founder of The Academy for Professional Painting Contractors, an online resource for re-paint contractors, and the publisher behind Painter’s Weekly. He recently spoke with Small Business Trends via email to offer some tips and helpful insights for entrepreneurs looking to get into the home painting business. Here are some essential steps to take. Register Your Company [...]

How to Start a Landscaping Business – Small Business Trends

by Manuela
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Landscaping is an $82 billion industry, making it an attractive option for aspiring entrepreneurs. In addition, it offers the opportunity for people to work outside, improve the look of homes and local businesses, and even improve the environment. If you’re interested in getting started with your own landscaping businesses, here are some important steps to take, along with insights from industry groups and landscaping business owners. Advertisement Starting a Landscaping Business Gain Experience in the Industry Before actually jumping into business ownership, it’s a good idea to actually learn the trade. Find a job working with an existing landscaping business [...]

Ask These 11 Small Business Questions Before Acting on Your Next Startup Idea – Small Business Trends

by Manuela
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Coming up with an innovative business idea may seem like the perfect opportunity to increase your revenue and grow your organization. But, have you stopped to consider what the risks are in the new venture? Sure, it may seem like a good idea now, but in the days and weeks following jumping in, fundamental flaws may arise, and by then it may be too late for your business. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following: “What’s one question every entrepreneur should ask themselves before acting on their next business idea?” Questions to Ask Before Starting a Business Here’s what YEC community members [...]

These 7 Tips will Change the Way You Approach Hiring – Small Business Trends

by Manuela
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Hiring staff can be a resource-draining process for any business, but it can be especially difficult for small businesses with limited means. For a small business, each new staff member can impact the company much more than a new staff member at a larger company with 200 or more employees can. But the costs associated with hiring can be just as high as the stakes, so it’s important for small business owners to have the right hiring approach to avoid having to repeat the process several times. Hiring Tips for Small Businesses If you are looking to avoid the interruptions [...]

How Marketing Automation Can Make Your Business Smarter (and Richer)

by Manuela
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Perhaps you keep hearing about this marketing automation thing, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes, but I think there are some pretty fantastic reasons to consider it. 1. You can focus on more important things Whether it’s crafting individual emails to send to leads or endlessly updating your social media stream, marketing data-entry tasks can be very time-consuming. And if [...]

How to Create a Small Business Budget – Small Business Trends

by Manuela
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You’re running a successful small business, but things aren’t ideal. Everything is ticking along nicely, though, in an ideal world, you’d like to see greater profit margins. The answer to earning more profit from your small business venture could be a better business budget. Every successful business needs a budget for knowledge and insight into costly waste and how to make bigger profit margins faster. Steps to Making a Small Business Budget If you’re wondering where to start in compiling a budget for your business, you’re in the right place. Check out these steps for creating a budget for your [...]

7 Ways to Use Free Tools to Improve Your Digital Presence – Small Business Trends

by Manuela
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If you’re a business owner, blogger or freelancer, chances are, you engage in some form of digital marketing for your business. You probably never intended to, and you certainly weren’t trained for it, but somewhere along the line, you figured it out because you realized your business would be dead without it. Kudos for that, marketing in today’s world is no easy feat. But if you’ve fallen into the trap of ‘I just don’t know what to do anymore’, you’re not alone in that either. With the prevalence of tools that have popped up over the past few years, and [...]

Think Your Business Plan Template is Creative? These 7 will Make you Reconsider – Small Business Trends

by Manuela
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Starting your own business is so stressful, with so many things to be done, that it’s easy to convince yourself that doing the bare minimum for a business plan is enough. There are a ton of business-plan templates out there, so you could always just dump your own information into one of them and run with it. After all, you just need it to get funding, and then you’ll never look at it again. Right? Well, you could do that, but your business plan can actually be a living document you use often, to ensure your performance and growth are on track. Updating and referring to [...]

The One Thing That Makes the Difference Between Success and Failure in Business

by Manuela
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I started my first business out of the trunk of my car 33 years, ago with my (our) wedding money. Over the next 13 years, I made good money in my business, but I worked 24 hours a day, 7 days a week. Then, I learned two secrets that changed my life. I learned that the one and only reason your business exists is to be a vehicle to achieve your life goals. Translation: You have to know what you want out of life first. Then, you have to build the right vehicle to help you get there. Whether it’s [...]

5 ways to improve your financial outlook

by Manuela
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If you’re a business owner and want to change your business’s profit margin, or you just want to improve your personal financial situation, it’s time to take some positive action. Here are five things to consider: 1. Do your research into tech If you’re a business owner, it can be a good idea to research the latest technology. Get clued up on FinTech to see if there’s any new or upcoming software that can minimize your process and maximize your output. It’s important that your business does not get left behind by competitors – and deploying the right tech can [...]

10 Pro Tricks to Master Local Search Marketing – Small Business Trends

by Manuela
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A successful local marketing strategy requires more than just choosing a few general keywords and setting up pages on Facebook and Yelp. Small businesses and consumers are constantly getting smarter. So if you want to stay ahead of the competition and make sure local customers can find your business, your local marketing strategy has to evolve. Small Business Trends recently spoke with David “Rev” Ciancio, director, industry insights for Yext, a company that helps businesses manage their digital knowledge and reputation everywhere it lives online including listings, maps, apps, Knowledge cards and more. During the conversation, Rev shared a number [...]

What is the Cheapest Way to Advertise? – Small Business Trends

by Manuela
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The cheapest way to advertise is social media ads and classified ads, generally speaking. These kinds of ads can be placed starting as little as $20. But in the realm of cheap advertising ideas, if you shop around for media outlets in smaller markets you maybe able to advertise inexpensively on radio, trade magazines, websites, local coupon books and even cable TV — starting at a few hundred dollars to a few thousand dollars. You may also be able to do Every Door Direct Mail campaigns through the U.S. postal service for a few thousand dollars. Pay-per-click ads can be [...]

10 Tips for Navigating the Bumps Along the Road of Entrepreneurship – Small Business Trends

by Manuela
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When starting a business there are plenty of bumps along the way and things you thought you knew that turn out to be untrue. This week, members of the online small business community share some of the lessons they’ve learned along the road of entrepreneurship. Here are some of the top insights. Don’t Assume You Need to Start a Tech Venture in Silicon Valley Over the last several years, Silicon Valley has become synonymous with tech success stories. But if you think that you absolutely must get your own venture off the ground there in order to be successful, don’t! [...]

The Top 4 Reasons Startups Fail, According to 14 International Accelerators

by Manuela
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The only mystery about startup failure is why founders keep making the same mistakes. April 7, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. As speakers, advisers, and trainers in the entrepreneurial space, we’ve been particularly excited by our December survey of the principles of 14 international accelerators. We wanted to know, from their point of view, what were the key factors in startup success …and failure. As far as we know, this is the most recent study conducted on this subject. Although these folks are from all over the world, it’s amazing how much they [...]

Where Can I Advertise My Business? – Small Business Trends

by Manuela
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There are more methods of advertising than ever before.  So when you ask the question “where do I advertise my business” check the information below for an answer. Prior to trying to figure out where to advertise, it pays to educate yourself about all the options and ways to advertise your business. Where to Advertise My Business? The most common ways to advertise your business include: Newspaper Display Ads Newspaper Classified Ads Radio Ads Television Ads Pay per click ads Online display ads and banner ads Retargeting ads Social media ads Yellow Pages Local deals Online native ads Magazine ads [...]

10 Ways to Dazzle Your Customers With an Awesome In-Store Experience

by Manuela
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Making sure your customers have the best experience when they shop at your brick-and-mortar location will turn them into loyal consumers who return frequently and buy even more from your store. That’s why we asked 10 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question: Q. Brick-and-mortar stores have advantages over their online counterparts. What is one way you can make sure customers have a positive in–store experience they’ll want to repeat? 1. Focus on customer experience For brick and mortar stores to survive in the age of online shopping, they need to focus on what they do best: providing [...]

Writing Emails to New Subscribers? Here Are 3 Things Every Marketer Should Include – Small Business Trends

by Manuela
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Establishing an email list is a great way to grow your business from a marketing perspective. Your email list serves as your own built-in list of fans and potential soon-to-be customers. Some marketers have trouble not only building their list but keeping people on it. As you send the first email to your newest subscribers, it’s important to make a good impression. The subscribers have made an effort to join your email list and the relationship should be nurtured whether they end up becoming a customer or not. The first email, by its nature, should demonstrate the nature of communication between [...]

7 Ways to Get (Mostly) Free Publicity for Your Business

by Manuela
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By Andy Shearer When I speak to crowds about authority marketing—the proven practice of strategically and intentionally establishing yourself as an expert in your field in order to grow your business—one area I focus on is how to create and secure publicity and media. Generally what I hear from many people—especially law firms, dental offices and financial planning companies—is that publicity is not a viable tactic for them. It’s time consuming, too unreliable, or their businesses just don’t translate well to the mass media. They couldn’t be more wrong. Media is still one of the most effective ways of introducing yourself to an [...]

How to Cut Expenses Without Cutting Employees or Hours

by Manuela
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When you’re responsible for the bottom line, you need to make some difficult decisions. Those with a basic understanding of business theory will recognize your employees constitute one of the most significant costs for any business. But people need jobs, and cutting back on staff or hours can have a negative impact on a business’ ability to perform. So, how can businesses save money without cutting into the personnel? Sometimes it takes thinking outside the box, but there are ways to do it. Finding some additional cash through revision of internal processes or secondary costs can make the situation for [...]