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5 Unconventional Ways You Can Fund Your Startup

by Manuela
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Finance. It’s a scary word for most people. Whether it’s paying your bills each month or saving up enough for that dream vacation, none of us can claim to be immune to the chokehold that the big ‘F’ word has on us. Finding the right financing for a business idea is an especially tough challenge. Not only do you have to be convinced about your project, you also need to convince some pretty hardnosed bankers about how viable your idea is. All hope is not lost. Here are some ideas on how to raise financing for your business idea when [...]

Don’t Waste Time! These 5 Tips Will Improve Your Online Reviews and Boost Your Business

by Manuela
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You know online reviews from customers are important to your local business — but did you know just how important they are? According to BrightLocal’s latest Local Consumer Review Survey, even if your website comes up top in search results, reviews can actually be the deciding factor in whether customers click on you — or your competitor. Here’s what you need to know. Consumers Read Reviews More Than Ever More than half (53 percent) of consumers search online for local businesses at least once a month (up from 43 percent in 2015). After finding businesses online, more consumers are also [...]

How to Turn You Customer Complaints into Business Benefits

by Manuela
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Social media and online reviews have given your customers unprecedented abilities to complain about your business in front of the world. While that may sound like a bad thing, hearing the hard truth about your business via customer complaints can actually benefit you in the long run. What do customers complain about most—and what can you learn from it? Poor customer service is the top cause of customer complaints, a study by Corra reports. More than half (52 percent) of survey respondents say they would complain about a service issue, 31.4 percent about a product problem, and 16.6 percent about [...]

How Well Do You Work At Home?

by Manuela
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Do you ever work from home? You’re not alone. A whopping 89 percent of small business owners in a recent survey by Endurance International Group say they work from home at least part of the time, and 67 percent report they love it. As a home-based entrepreneur myself, I know both the joys and frustrations of working at home. When it comes to frustrations, the biggest challenges entrepreneurs face when working from home include: Time management — 41 percent Attracting new clients or customers — 34 percent Family or friends interrupting my workday — 32 percent Limited resources — 26 [...]

Top 10 Ways to Use Pinterest for Business

by Manuela
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Pinterest is a social bookmarking site that allows users to create a visual, online pinboard with images they love organized around topics of their choice by category. It’s the fastest growing social media site in history, the third-largest network after Facebook and Twitter and has over 25 million members and 10 million unique visitors a month. The most recent studies indicate that nearly 20 percent of women using the Internet are on Pinterest, 72 percent of Pinterest users are female, and 66 percent of those are age 35 or older, and the average amount of time visitors spend surfing the [...]

Is Your Marketing Mobile-Friendly Yet?

by Manuela
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by Rieva Lesonsky for SCORE How big a part of your daily life is your mobile phone? I don’t know about you, but I start my day by checking email, the weather forecast, news, Twitter and my calendar on my smartphone before I do anything else. And I’m not alone. The majority of Americans check their phones within 5 minutes of waking up in the morning, according to a survey by Deloitte; on average, we check our smartphones 46 times per day. The first rule of marketing is to be where your customers are—and today, that’s on their smartphones. If [...]

How to Negotiate Like a Pro: Best Tips for Small Business Owners

by Manuela
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By Tom Jager In today’s competitive business world, no one gets what they ask for, but what they negotiate. If you want to become a master negotiator, it’s time to learn the secrets of successful business negotiations. Implement the following strategies the next time you need to make a deal. 1. Always be prepared Whether you are trying to close an important deal with a future client or partner, pitching investors, or simply trying to make a sale, the most important action to take is prepare yourself. Being prepared may be time-consuming, but it is ultimately the only thing that will [...]

Why A Varied Background is a Recipe for Start-Up Success

by Manuela
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Image Source: Pexels Creating a start-up can be wildly exciting. You get to make the rules, indulge your passions, and more importantly, do things your way. You can mold and shape the business to operate exactly as you want it to. But what if you have no business experience? Or your employment history is a checkered list of bizarre or mundane entry-level jobs? Firstly, remember that not all CEOs graduated from university with a Master’s degree in business. In fact, an S&P 500 CEO study found that only 11% of undergraduate degrees held by CEOs were in business administration. So, [...]

7 Creative Ways to Up Your Business’s Social Media Game

by Manuela
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If you’re posting anything and everything to your business’s social media channels, you’re doing it wrong. Your followers are looking for value, and it takes creativity (not repetition) to keep them engaged. That’s why we asked seven entrepreneurs from FounderSociety the following question: Q. What’s one creative way I can up my business’s social media game? 1. Get your team involved It can be burdensome to have one person handling all of your social media channels. Getting multiple team members involved not only spreads out the responsibility, but gives a different front-line perspective from more people in your company. —Ryan O’Connell, Boomn [...]

17 Accessible Small-Business Ideas in 2017

by Manuela
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Maybe you’re looking to supplement your full-time income with a side business. Or perhaps you’re finished with the 9-to-5 and ready to be your own boss. In either case, coming up with a killer small-business idea is the first step on the path to entrepreneurship. Focus on your strengths, skills and experience. You can perform at a higher level earlier on if there’s less of a learning curve. And starting a business that you have passion for gives you a better shot at success and lowers the chances of burnout. A detailed business plan will help, too. We’ve identified some [...]