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Research Identifies 5 New Marketing Trends Your Small Business Should Consider (INFOGRAPHIC)

by Manuela
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Marketing a small business has gotten much more complicated with the introduction of the internet, social media, websites, ecommerce and other digital tools. The new infographic by MDG Advertising has five marketing trends you should be watching out for in 2018. Titled, “5 Big Marketing Trends to Watch in 2018,” MDG’s infographic provides the tools and techniques marketers will benefit from in the coming year. As expected, technology plays a huge role in these strategies. What this means for small businesses is they can also adopt the recommendations made by MDG. One of the benefits of digital technology is you [...]

5 Creative Ways To Fund Your Startup

by Manuela
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For sure it is true that starting a business is one of the true joys in life. Few things beat the exhilaration of launching the business of your dreams and creating the type of career you have always wanted. It is fun and scary and challenging and exciting all rolled into one. But it all depends on one thing: Money. It is impossible to live the dream if you can’t fund the dream. Now of course, it is possible to create a startup on a shoestring and people do it all of the time. (In fact, in the most recent [...]

The Best Entrepreneurship Advice of the Year

by Manuela
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We present a roundup of the most popular small business and entrepreneurship articles of 2017. Dive into this list of can’t-miss advice on a variety of important topics that will inform and inspire you. Here at AllBusiness.com, the majority of our advice articles are written by real entrepreneurs and small business owners just like you—people who not only write about running a small business, but people who actually run their own small business. So our writers bring concrete, real-world insight to the advice they offer. Just like you, they’ve struggled with the all-too-common challenges facing all entrepreneurs and small business [...]

10 Ways to Branch Out with Your Marketing Strategy in the New Year

by Manuela
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Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business community to help you create a marketing plan for your own business in 2018. Repurpose Blog Content into Short Form Social Media Updates When you write a blog post, that doesn’t have to be the only time you use that particular content. In fact, there are plenty of different ways you can repurpose that content [...]

6 Steps To Starting Your Own Internet Business In 2018

by Manuela
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The best time for starting your own internet business was about 5 years ago. The next best time is now. The estimated total for online retail sales in 2018 is looking to be more than $2,500 trillion! (yes, you read that right, trillion!) So how can you get started online if you don't have any products to sell and have never run a business before? Here the 6 keys steps to starting your own internet business in 2018. 1. Decide On Your Market As with any business, online or offline, you can't sell everything to everybody. It's important that you're [...]

8 Steps to Starting a Business on Etsy

by Manuela
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By John Stuart Since its launch date in 2005, Etsy has become a well-known, respected, and hugely popular platform for creatives to share their handmade or vintage items with the world. Accommodating products that range from clothing, accessories, and jewelry to craft supplies and tools, Etsy enables freelance crafters to pursue their dreams and also make a living. If you want to start an Etsy shop that stands out from the crowd follow these tips: 1. Do your research and be original The difference between a mere business idea and a successful business idea is thorough research to determine if [...]

What is Amazon Locker and How Can it Benefit Your Business?

by Manuela
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The introduction of Amazon Lockers in 2011 was designed to address several pain points the company was facing when delivering packages to its customers. Six years on, the lockers are in more than 2,000 locations and over 50 cities in the US. And hosting the lockers has become a great opportunity for small businesses to drive foot traffic to their stores. What is Amazon Locker? Amazon Locker is a self-service delivery program the company launched to address missed deliveries, stolen packages and to improve overall delivery efficiency. When you order an item from Amazon (NASDAQ: AMZN), you can choose to [...]

Is Your Business Keeping Up With Digital Marketing Trends?

by Manuela
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How did small business owners market their businesses in 2017—and what do they plan to do differently in the coming year? Infusionsoft’s annual Small Business Marketing Trends Report has some answers, including both good and bad news for small business owners. Small business owners’ top marketing goals are getting new customers (31%) and retaining existing customers (25%). To achieve these goals, 38% will budget more in 2018 for social media management, 30% will budget more for digital advertising and search engine optimization, and 24% will budget more for website analytics. But while entrepreneurs are “embracing digital marketing to some extent,” [...]

Entrepreneur Success Story: Helping Small Businesses Build Better Website Landing Pages

by Manuela
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Sometimes, as small business owners, we have too many choices. We know we’re supposed to invest in marketing and advertising, choose the best venues and platforms, measure our ROI, and then constantly test against “the winner.” But, in reality, a lot of us are too busy running our businesses on a day-to-day basis to make the time to do all that. Plus, it takes time and costs money to constantly change your website to do all that testing. What if I told you about a simpler way? One that’s fast and inexpensive as well. Solving a need with a simpler [...]

Is There a Home Business Idea Starting a Fire Inside You?

by Manuela
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Not too long ago, there was a home business idea starting a fire in me. I mean a six alarmer. And I'm glad the fire department did not show up, because this is the kind of fire I like. As a former copywriter, I did not have clue # 1 about article marketing. I did not realize that it had literally exploded onto the scene as a huge factor in that it is able to deliver highly targeted traffic and high pr backlinks to any site! And it is able to do that for free. You have to understand: I'm [...]

4 Marketing Strategies Every Startup Can Afford

by Manuela
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Do your products sell themselves? Having a great product is essential, but that alone isn’t enough to make your startup successful. Aside from your fantastic product, you’ll also need a stellar marketing strategy to grow your startup. But for many entrepreneurs, it's simply not realistic to spend a lot of money to acquire new business. Instead, consider a few of these cost-effective marketing strategies that can help generate early successes. Affiliate marketing. Affiliate marketing is the most cost-effective marketing strategy that works. I believe all businesses -- regardless of size -- should adopt referral, or affiliate, marketing. I've used it [...]

How to Start an Internet Marketing Business? – Learn Basic Things to Get Started

by Manuela
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Apply my tips & system which is called money making system & start your internet marketing business as soon as possible. Now it is time to start your internet marketing business with the help of this article. Overloaded information is very serious problem that all internet business owners are facing nowdays in their internet business. If you do not believe me then Just login to your mail and see how many mails you got it from gurus with message to earn million amount of money overnight. It is totally false. You can earn become millionaire from online business but not [...]

How To Make a YouTube Video for Business or Pleasure

by Manuela
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Everybody knows YouTube, it has become so popular and if you have not been there now is the time to take a visit. You will love all the videos and it is quite easy to get hooked on hanging out there. How did they make those videos and how easy would it be for me to make a video? Lets take a look and see if you can make a video for YouTube. First off, you will need a camcorder to record the video or if you have not got access to a camcorder you can use a mobile phone [...]

Work at Home – The Past Does Not Equal The Future

by Manuela
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I see a lot of people who want to start their own home based opportunity, but put past experience right in front of them. They let events and their outcomes influence their decisions in many ways. The one thing that you can not do is to change the things that happened in the past. What you can do is learn from those experiences and do things in different ways. If you want to have all your past habits and experiences behind you, you have got to make that decisions to get rid of them for good. All of them can [...]

Starting a Business – 5 Personal Inventory Audits to Help You Launch Your Business Startup

by Manuela
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Starting a business appears to be as American as apple pie. Every year, tens of thousands of people in the United States decide to launch their own business start up. If you are thinking of doing the same thing, you probably need some help in deciding exactly what type of business you should start. In over 9 years of being a business adviser and coach, I have helped numerous entrepreneurs make decisions like this with a special set of tools known as personal inventory audits. These personal inventory audits are simple sessions where you think specifically about a particular life [...]

A Possible Solution for Time Stressed Professionals

by Manuela
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If your life is a balancing act between feeding the kids, packing their school lunches, cooking hubby dinner and going to work to pay the bills, you might desire a solution that can help you escape the drag of most business professionals these days. For reasons unbeknown to most, we have become slaves to the system and have no idea on how to get out of it. This lifestyle is enough to drive people mad, further the ever increasing road rage, and create a society in which many people spend their lives in front of the TV to switch off [...]

Small Business Start-up – What Business Owners Should Do First to Build a Successful Foundation

by Manuela
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You have just starting your own small business and, once the excitation has worn off, begin to wonder what to do next. There are a wide variety of things that you can and should be doing at some point. However, business owners need to prioritize those things that build a strong foundation for success. Here are some tips on how to move forward. o Make sure you have a business plan written and ready to implement. You never want to "plan as you go" and you need to have a plan that reflects your vision for the company as well [...]

Marketing Information as a Business WHY NOT?

by Manuela
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Information is important to essentially any business. Something as important as marketing information costs money. So why not try making a business out of it? Marketing Information Business Start Up Investing in marketing information is very profitable especially since you have a lot of potential in exchange for a very minimal capital. You have virtual unlimited access to information. There are therefore minimal risks of losing your investment and a highly high potential rate of return. You need a good amount of specialization to be successful in this field. In particular, you have to know how to collect relevant information [...]

These are things business owners should know about IRAs

by Manuela
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Individual Retirement Accounts (IRAs) were created by the Employee Retirement Security Act of 1974 (ERISA). Since that time, IRAs have undergone considerable change, although the Tax Cuts and Jobs Act of 2017 didn’t introduce any new rules. Still, you may not fully appreciate the importance that IRAs can have to you and your staff or some of the pitfalls that could apply. Things Business Owners Should Know Here are 10 things business owners should know about IRAs: 1. It’s Easy to Increase Retirement Savings If your business doesn’t have a qualified retirement plan, it goes without saying that you probably [...]

20 Ways to Automate Your Small Business for Free

by Manuela
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With a million and one things to do, it’s within every small business owner’s interest to automate operations and save time where possible. Though with cash flow and expenses on a tight leash, forking out thousands of dollars on automation isn’t feasible. This is when free automation tools come into their own. How to Automate Your Small Business for Free Take a look at the following 20 ways to automate your small business for free. Automate Marketing Efforts Bring your small business’s marketing campaigns to life with Leadsuis. Cited as the world’s first truly free marketing automation platform, small businesses [...]

The Advantages and Disadvantages of a Computer Work at Home Business

by Manuela
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There are many ways to work at home on your computer. If you are searching you may even feel overwhelmed right now. The key is to find the best opportunity to use your computer to make money working at home. If you are good at selling you may want to consider starting a direct selling business. One problem with this business is that you are mostly paid on a commission basis, so you do not get paid unless you are able to sell. If you are looking to get paid on a steady basis and still work at home your [...]

Strategies Or Techniques To Win In Home Business

by Manuela
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All across and internet and offline we hear of techniques which will make you rich. For some these techniques produce vast amounts of money. A few months later the person implementing the technique finds that they have no money, while the strategist is the last one laughing. Techniques are great, they give us the edge. But like a martial artist, footballer, boxer or entrepreneur a technique can not be used indefinitely as a 'strategy'! The footballer who keeps using the same technique to get the ball, soon finds everyone is in on the technique and does the same or matches [...]

The Blueprint for Failure – How to Fail in Business

by Manuela
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Finally, someone has put pen to paper and written an article on how to fail in business. Thank God. We all know the scary figures. Within the first year 80% of new business fail which means 20% do not. And ... after 5 years, 80% of the 20% that did not fail, do fail. Are you clear on that? Good, let's move on. It's 80/20 rule. You know, the Pareto principal. The what Principal? Vilfredo Federico Damaso Pareto (July 15, 1848, Paris - August 19, 1923, Geneva) was a French-Italian sociologist, economist and philosopher and all round clever guy. Wikipedia [...]

1000 Ways to Improve Your Business

by Manuela
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One of the best things you can do for your business is to give information away. Information empowers your customer and brings them back for more. There are many great ways to give information to current and potential customers, which will instill confidence in your business. Many send out newsletters or email online newsletters to keep customers in their minds. It is important to keep customers aware of what is going on and tell them you appreciate their patronage. Some businesses send out gift certificates and Christmas Cards. But there is an easier and better way. One I think you [...]

How to Make Money in the Internet Business Starting From Scratch

by Manuela
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I always wanted to have my own business. Work from home, have time for my family. So I decided to start an online business. I was totally new and did not know much about it. I was flooded with E-Mails and offers for promoting products or being trained in one or another subject related to having an Internet Business. I tried a little bit here and there, spent some money but never really started making money. There was always something missing. I was either offered to promote a great product - but nobody told me how. Or I was offered [...]

Stay At Home Business And Skill Sets

by Manuela
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There are many different types of stay at home businesses that appeal to people from all walks of life. They include everything from child care to hobbies that grow into a business to online internet related businesses. Selecting the right opportunity is a matter of matching skills and interest to find the right stay at home business. In this article we will exam skill evaluation and skill learning that you may need to be successful. If you are considering setting up a stay at home business, there are many issues to concern yourself with. These can include space to work, [...]

Business Start Up Ideas – Do it Right the First Time

by Manuela
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Business start up ideas that you can do online can be a number of things. You can be a writer, a freelance entrepreneur, designer, artist, eBay power seller, blogger, programmer, SEO specialist, webmaster, virtual assistant, etc. But there are only a few few who can really say that they're calling a reasonable amount of income doing it full time. The rest, we say are just running around in circles trying to find that magic woman and the next big thing that will catapult them to super star status. If you're one of those, I'd like to share a few personal [...]

Start a Small Retail Business with Multiple Sales Channels

by Manuela
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Starting a small business with multiple sales channels maximizes your chance of success In those tender first few years after you start your small business every sale is significant. It's unfortunate that many entrepreneurs attribute a small start up budget with a single outlet for sales. In the past this may have been true. Few entrepreneurs had sufficient capital to open even a single store. Two or three stores in different neighborhoods were well beyond most budding entrepreneurs. Today, there is no end to the different sales avenues available to imaginative start up retailers, despite limited budgets. Channel One: Start [...]

Earn Easy and Beyond Your Expectation From Online Business Opportunities

by Manuela
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Before launching an online business the entrepreneur must build a lucrative website that showcases his business goals and the kind of products he or she is going to offer. The business website is actually the face of the business for those virtual global clients who are the vulnerable consumer or customer of the products or services. An attractive, clean and a professional website featuring the entrepreneur's profile and vision will attract the targeted audience base. To generate more profit from online business opportunities, it is essential to convert the clients into permanent assets. It is advisable to make the client [...]

Explode Your Home-Based Business By Finding The Right People To Inspire!

by Manuela
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If you've been a distributor for a multi-level marketing company as long as I have, you've probably heard about every numbers game system there is out there for people to follow. They tell you "the more people you sign up, the more you will make," and "get three people who get three people who get three people and you will be rich." If this were true, there would be 95% who succeeded and 5% who fail rather than the 95% dropout rate that is taking place today in the Network Marketing industry. The reason most companies train you to do [...]

How to Start From Zero to Hero

by Manuela
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1. Invest You Time Wisely: You do not have the money but you have the time, time is money! Time is your most valuable asset, if you really start to build an empire from zero use your time to equip yourself in financial education, knowledge is the basic foundation of all empire. This step is to ensure that when there is a moment money coming to your grass, you know how to do with it. 2. Be Passionate: Passion will give you unlimited amount of energy, do something you like and turn them into asset. Passion will also make you [...]

Small Business SEO: 2 Best SEO Practices for Small Business Sites

by Manuela
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For many small businesses just starting out, their primary startup preoccupations would include getting their website up and running. Although they realize the massive sales potential of their online presence but it will remain limited if small business SEO is not employed. With search engine optimization, your business can gain website traffic both from visits and walk-in traffic from customers, as well as help make your site more popular and reach out to your target customers online. If you are still having some budget issues that using an SEO company may seem impossible this very moment yet you want to [...]

Passive Income Streams – What Are They and How Can You Get Them?

by Manuela
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It sounds fantastic, does not it? The very idea of ​​a stream of income that is passive is incredibly attractive and seductive to any thinking person. But just what does passive income really mean? Definitioins of the term "Passive income" on the Web vary, but my personal favorite is found at Wikipedia which seems to cover most bases. One obvious example of passive income is the interest accrued by a savings account - this is all very well while you have savings in place, but the problem with this kind of income is that that it is residual, meaning that [...]

Advanced Home Business Secrets To Supercharge Your Online Income

by Manuela
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Today with the extreme stress in the work environment many people are looking to start their own home based business. Especially since two of the big advantages are that you do not have to answer to a boss or commute in heavy traffic to work. However, with the amount of scams on the internet which promise instant wealth many people end up spending thousands of dollars and give up feeling disillusioned. When I first started with my online business I had a dream. Unfortunately, the first year and a half was very rough. I spent a lot of money in [...]

Small Business Success – The Top 5 Surprising Reasons Most Businesses Fail And How To Avoid Them

by Manuela
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There is no agreement among experts on the percentages of businesses that fail. Recently, Forbes estimated that 80% of companies fail, while Fortune claims it is closer to 90%. According to the Small Business Administration (SBA), about 50% fail within the first year. Of those that survive, the SBA goes on to tell us, only about 66% survive the second year. Whatever the number indeed is, most small businesses do not survive the first couple of years. Why is the survival rate so low? In starting many businesses myself and working with small businesses owners as clients, I've come across [...]

Successful Online Businesses Start With Good Hosting

by Manuela
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If you do not have a decent hosting provider, your online business is destined to fail. There is a chance you will encounter endless problems like down time, loss of data, poor customer service, and maybe even a hacked site. Before you choose a hosting provider you should first do research. I'm here to save you some time, and give you a few tips to use when choosing a hosting provider. So you spent hours on your business plan, your web site is nicely designed, and you are ready to launch, so where are you going to put your site? [...]

Are You Looking For Business Start Up Funding? Here's 5 On-the-Money Strategies to Obtain It

by Manuela
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One of the things which sets men side from women, when looking for funding for their start up business, is they think in terms of "big". Their ideas, plans, strategies, thoughts, for example, are always big. And when it comes to funding, this is just what an investor wants to hear. Because, when it comes down to it, larger, more expansive ideas can always be scaled back. But it takes much more work, and far longer, to re-develop something "small". This is not to say women do not get the funding needed. They ever do. It simply takes them longer. [...]

Business Coaching: Why Partnering With a Coach Makes Sense Now

by Manuela
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As an entrepreneur, you want a lot: to grow your business in a way that feels authentic, to serve the right customers with the right products, to create a positive impact, while at the same time enjoying a meaningful and fulfilling life outside of your business. This can often feel quite daunting. You may find that you are spending countless hours doing, doing, doing without getting the results that you want and deserve. Business coaching is a business growth tool that is well worth your consideration. Let's take a look at what it is and why it works. A coach [...]

Work at Home Mom – What You MUST Know to be Successful

by Manuela
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I am a work at home mom, mother of two young girls, ages 1 and 3. I always knew I wanted to be home with my children, to be a work at home mom. When my first daughter was born I had a full time job, and spent countless hours trying to figure out how to be a work at home mom, to stay home with her. Unfortunately, at that time, I could not figure out how to make it work financially, and I was forced to return to work, though thankfully, only part time. Money became even tighter after [...]

How To Become A Sales Superstar And Have Fun Winning More Business – Start Here!

by Manuela
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One of the interesting things about being a coach and speaker is that I have the good fortune to work with lots of different people from all sorts of different types of companies, markets and backgrounds. Whilst I do work (on the motivation and public speaking side) with non-sales people probably 95% + of the work I do is with sales teams of some sort or other! As such, I get a real insight into the challenges and issues that many top sales performers face and also into who they are and what they believe. Now I guess that not [...]

5 Habits You Can Start Tomorrow to Become More Successful

by Manuela
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But no matter what you consider to be successful, there are some habits that will help you to get there. We're going to discuss five of them in this article. Not only are these habits extremely helpful in becoming successful at business and life in general, they are also easy to incorporate into your life - so easy, that you can start using them tomorrow if you want. Get Up Earlier One of the things that you can do to be more successful is to give yourself more time to work on stuff. That can be easily done by getting [...]

Back to Basics: Understand the Full Cycle of Business Development to Get More Contracts

by Manuela
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My 7-year-old daughter, when working on a puzzle, knows to glance at the whole picture first, before starting to assemble the pieces. So, her process is to study the picture, and then find a corner piece to which she then starts adding pieces. We, as adults, sometimes forget to take a step back and look at the whole picture first when we solve our own puzzles: how to grow our company, how to get a contract, or how to bring in revenue. This is why an important tip for winning government contracts is to step back and take a few [...]

How To Start A Restaurant Business

by Manuela
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First of all you will need to think about the type of restaurant you want to open. Primarily, restaurants are grouped into three categories: quick service or fast food, midscale where you will get a good meal for a good price, and upscale with plenty of charm and fancy cuisine. This will also be dependent upon the type of food you want to serve, and the type of customers frequent the area. One idea is to open an ethnic restaurant such as, Italian, Mexican, French, etc .. You can open an ethnic restaurant in any of the three categories, but [...]

House Cleaning Business Proves That Where's There's Muck There's Money!

by Manuela
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It use to be the case that only the well off people in society could afford to employ the services of a local house cleaning business, but this is definitely not the situation anymore. Nowadays, we work longer and harder to earn more money in order to buy more things, but it was not long before people cottoned on to the fact that all these extra creature comforts were useless unless they had the time to enjoy them. This is why lots of busy households these days take advantage of the many house cleaning services available. Because of the increase [...]

The Secret Behind Great Customer Service: One Thing You Must Do

by Manuela
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Independent retailers who read the news on a regular basis can’t be faulted for feeling a bit frightened about the future. A quick glance at any retail industry website or newsletter full of headlines about “omnichannel” experiences, virtual reality, mobile apps and other technological advancements changing the face of retail, is enough to keep any retailer up at night. How can an independent retailer hope to compete against national or global chains? In reality, it may be easier than you think to win over shoppers as long as you can deliver on the key factor that creates an exceptional customer [...]

The Next 10 Things Small Business Owners Should Do For Social Media Success

by Manuela
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Social media is a tricky business. It seems so simple on the face of it and you may have launched your business profiles thinking that everything would take off if you only started posting. Sadly, that is rarely the case and many small business owners have hit their head against the wall trying to make headway, without any real results. Don’t worry, it isn’t nearly as mysterious as you may be fearing. While social media has a tendency to change and adapt to new trends and features, not to mention shift with the way that users themselves choose to use [...]

10 Tax Write Offs For Small Businesses Around The Holidays

by Manuela
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The end of the year is a big time for small businesses. You’ll need to get your taxes in order and enjoy the holiday too. Here at 10 holiday tax write offs that can help you to do both at the same time. Holiday Tax Write Offs for Small Businesses Defer Some Income Tax and business attorney Barbara Weltman says this year small businesses should defer income to take advantage of the lower tax rates that should be coming under the new tax code. “If you provide services in December and wait to bill for them until end of the month [...]

What Are Facebook Messenger Ads and How Can Your Business Use Them?

by Manuela
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Even with all our technology, we still prefer solutions that have a human touch. That’s why we use Siri on iPhone, voice assistants like Alexa or Google Home, and chatbots.  We like to feel like we are interacting with someone real. In turn, this sentiment has started to influence the way we shop. Voice assistants and chatbots are being used to shop more efficiently. For instance, Alexa can find you shopping deals just with a voice command, or help you order a pizza without ever having to grab your phone. This conversational element mixed with eCommerce was coined conversational commerce by [...]

How to Get Started With a Vacation Travel Home Business

by Manuela
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Owning your own vacation travel home business does not have to be a dream. You can make it a reality by finding the right home business for you that pertains to vacation travel. Many people find that the enjoyable working this type of home business for the benefits. When you have access to finding the best vacation and traveling deals, you also have access to booking them for you and your family. Vacationing as well as traveling is not cheap these days. With the price of gas continuing to rise, everyone wants to do everything that they can to cut [...]

10 Expert Tips to Make a Great Podcast for Your Small Business

by Manuela
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Wailin Wong is one professional who has made use of podcasting for years. Wong is one of the hosts of Basecamp’s Rework podcast. And she’s previously hosted another podcast for Basecamp called The Distance. So Wong’s experience isn’t just about the logistics of running a podcast, but also about using the format as a way for businesses to communicate with their customers and target customers. Wong said in an email conversation with Small Business Trends, “I got into podcasting as a listener the same way a lot of people did, which is via Serial. It was also around that time [...]