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Research Identifies 5 New Marketing Trends Your Small Business Should Consider (INFOGRAPHIC)

by Manuela
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Marketing a small business has gotten much more complicated with the introduction of the internet, social media, websites, ecommerce and other digital tools. The new infographic by MDG Advertising has five marketing trends you should be watching out for in 2018. Titled, “5 Big Marketing Trends to Watch in 2018,” MDG’s infographic provides the tools and techniques marketers will benefit from in the coming year. As expected, technology plays a huge role in these strategies. What this means for small businesses is they can also adopt the recommendations made by MDG. One of the benefits of digital technology is you [...]

6 Simple Actions Startups Can Take to Foster Diversity

by Manuela
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While ‘simple’ may be in the title, let’s start by getting one thing straight. Whether you find yourself at a startup or a Fortune 500 organization, building a diverse company is anything but simple. That said, in the course of working at Lever the last two years, where we’ve grown from 40 to 140 employees while reaching 50:50 gender balance and building a workforce that is 40 percent non-white, I’ve come to realize that relatively small actions can yield meaningful results. With that in mind, here are six suggestions where to start as you set about fostering diversity at your startup. Get real [...]

Watch for These 3 Small Business Tech Trends to Boost Productivity (INFOGRAPHIC)

by Manuela
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Key to raising productivity and improving operational efficiency in today’s digital ecosystem is adopting the right technology. The National Federation of Independent Business (NFIB) has just released an infographic with three tech trends small businesses should look out for in 2018. The three tech trends NFIB identified for 2018 are Artificial Intelligence (AI), augmented reality (AR), and mobile payment systems. By adopting the solutions these technologies offer, NFIB believes businesses will become  more productive in different areas of their organizations. The three technologies the NFIB infographic points out can be especially beneficial for small businesses. If properly implemented, they can automate many [...]

Books Every Entrepreneur Should Read in 2018

by Manuela
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This 2018, take some time out to refresh and recharge. For me, that often means stealing a few quiet moments with my book, hiding out…er…I mean, hanging out on my couch, or comfortably wedged into a window seat listening to an audiobook on a long flight. But it can be tough to fully disengage from the parts of your work that are exciting, or even stressful. I think there’s a happy medium. I asked my colleagues at Palo Alto Software (the makers of Bplans), to share their best reading recommendations for entrepreneurs. If you just can’t stomach the downtime, download [...]

Don’t Take These 6 Shortcuts with Your Startup Business

by Manuela
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Plunging right in and recruiting a top-notch executive for your startup who has tons of experience working in large companies might seem like a good idea. However, in reality, recruiting candidates without any startup experience can do your business more damage than good. Taking shortcuts might seem like a good idea to save you time, money and effort, but certain shortcuts can often be detrimental to businesses that are starting out. Shortcuts Startups Should Avoid To help startups avoid making potentially damaging shortcut mistakes, Small Business Trends spoke to serial entrepreneur Patric Palm, who now serves as Co-Founder and CEO of [...]

Making These 4 Email Marketing Mistakes Will Keep You From Success

by Manuela
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When I started learning about Internet marketing many years ago, the first thing that I heard over and over again was “the money is in your list.” This wisdom still holds true today, despite the growing number of digital media platforms that marketers can use to reach their audience, the average ROI of email marketing is 3700 percent. Unfortunately, too many marketers go about email marketing all wrong. Marketers often believe that email marketing begins and ends with building a list. The value of your list isn’t correlated with the number of subscribers. You can build a list of a [...]

Four Suggestions for Developing an Idea for Starting a Business

by Manuela
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The first step to finding a business that's right for you is to develop an idea you can become passionate about. Starting a business doesn't require you to develop a new product or process. In fact many successful businesses are started by selling a known successful product or process that is already branded and in demand. If your goal is to start a business, without the involvement of partners, you have to search your inventory of skills as a starting point, for developing a business idea. In fact, it doesn't make much sense to even think about planning until you [...]

Making Money Online: When Is It Smart to Buy an Existing E-Commerce Site?

by Manuela
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Make money online! How many times have you seen those words on an email subject line or emblazoned across a piece of clickbait? I don’t think I need to tell Allbusiness.com readers that the information behind virtually every “make money online” come-on line is disappointing. However, one time-honored way to make money is to buy a business, and with so much commerce now happening over the internet, it’s no surprise that buying an e-commerce business is a legitimate way to make money. You can browse Shopify-based e-commerce sites that are currently on the market to get an idea of the [...]

How Profitable is Selling Books Online? A Look at Making Money on Amazon and eBay

by Manuela
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If you are new to online book selling or just interested in finding out what the profit potential might be you want to be sure you have a realistic view of the market and its potential. I strive to do just that in this article. For the last five years I have been involved as a third party vendor on Amazon.com, Half.com, and other venues and then as a consultant to online booksellers with my daughter and business partner, Carissa. The aim of this article is to discuss the market potential of online selling. Before we can answer the burning [...]

6 Business-Boosting Benefits of Incorporating Your Company

by Manuela
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One of the most critical decisions you will make as a business owner is choosing the business entity type for your company. Sole proprietor or partnership? Limited Liability Company (LLC), or corporation? Decisions, decisions! For many of the entrepreneurs that I work with, incorporating offers a variety of advantages legally and financially over operating as a sole proprietorship, partnership, or LLC (Limited Liability Company). You should talk with your attorney and accountant or tax advisor before you select a business structure because it’s important that you fully understand the pros, cons, and your compliance responsibilities. To get you up to speed for [...]