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How to Start a Spa Business

by Manuela
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Variations in the spa business make it an interesting possible venture for a person looking to go into business for themselves. A spa can be a day spa, a resort type spa, a hot tub distributor and a spa attached to a hotel. The spa can include hair care, massage, nail care and body care. Your interest and the money you have available will be factors in choosing which business you should pursue. The Internet is an excellent source for finding what kind of businesses are for sale and where they are located. A potential buyer can also check out [...]

Low-risk ways to finance your start-up

by Manuela
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Spearheading a start-up or small business can be many things, but 'easy' certainly isn’t one of them. As a matter of fact, it can be one of the most challenging and rewarding roads to take in life. Unfortunately, the challenges involved can't be overcome with hard work alone - sometimes, what you need is an injection of funds. Fortunately, there are many different ways to fund your start-up - or finance business growth - without too much risk. Invoice factoring Many start-ups make use of invoices, often requiring their customers to pay within a period of a few months. While [...]

How to make customers fall in love with your small business

by Manuela
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What makes someone fall in love with a small business? And I don’t mean love as in, “I really like shopping there.” I mean love as in love; the business has fans and friends and followers who rave about it and believe in it and root for it. Certain big businesses definitely get loved that way. Apple is one (or at least before the advent of $1,000 iPhones and mediocre Macs, but that is a column for another day). According to the BrandKey 2018 Customer Loyalty Index, Amazon, Dunkin’ Donuts, Lyft and Five Guys also have customers who are stark raving [...]

Crafting Your Brand? Here Are 3 Things You Haven’t Thought About

by Manuela
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Greek soap brand Elo differentiated themselves from the competition through unique branding. Everyone’s talking about branding for a good reason: Your brand is the identity of your company. It’s what sets you apart from your competitors. Everything about it should evoke certain thoughts or feelings in your customers, compelling them to want to do business with you. Because your brand is your primary means of communicating what your company stands for, it extends far beyond just your logo or website. Branding is even more important now that people have increasingly more access to products and services from anywhere in the [...]

Top 10 Pitch Fails – Planning, Startups, Stories

by Manuela
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I was asked recently for a list of things that annoy me in angel investment pitches from startups. I’ve done this before, so there will be some duplication here. But here is my top 10 pitch fails list.  Profits. Talk of profits, overestimated profits, the failure to understand that investors make money on growth, not profits; startups with high growth rates are rarely profitable; profits in high-growth startups stunt growth and reduce the odds of successful exit. That’s why you need to spend other people’s money, right? “I don’t need no stinking projections.” Surprises me how often I’ve seen it. [...]

The 20 Most Common Reasons Startups Fail and How to Avoid Them

by Manuela
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These do's and don'ts can make or break your startup. February 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. So, you have a great new idea or invention, and you are ready to open your startup business. But, you've been scared by the well-publicized statistic about startup failure -- more than 50 percent of small businesses fail in the first four years. Opening and operating a successful startup requires some luck hard-work and thoughtful planning -- as well as the ability to adapt that plan. Having been involved as a consultant to numerous startups over the [...]

How to Pitch to Investors in 10 Minutes and Get Funded

by Manuela
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Image via WOCinTechChat. I know what it’s like to pitch to investors—both angels and venture capitalists. I’ve raised close to $1 million from angel investors for my previous technology startups. Sometimes you only get 10 minutes to pitch your business opportunity to the investors (or less in some cases). Here’s how to get started. Create a presentation First, take the time to put together a pitch deck. You can use our free pitch deck template for Powerpoint that can help you get started, and there are lots of other tools that can help you put together a professional-looking presentation. Don’t [...]

5 Ways to Use Failure to Push Your Startup Forward in 2018

by Manuela
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There are no missteps as long as you keep moving forward. January 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s been over a year since I started working at a startup. I was one of the hardest years in my career, and one of the most fulfilling in my life, in that I've learned more than at any other job I have ever had. The biggest lesson I took away this past year came from my boss, who told me, “Fail and fail fast”. For a person who is extremely self-critical and was pre-programmed [...]

5 Ways Creative Entrepreneurs Can Keep Motivated

by Manuela
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As a graphic and website designer who has grown a business, I fit into the typical definition of “creative entrepreneur.” So do photographers, interior designers, furniture designers, illustrators, and anyone else who makes money from these “artistic” endeavors that fit neatly into the “right-brained” mold (which is actually a myth). In fact, I believe that lots of different entrepreneurs can identify as creative—even logistics analysts and financial consultants. It’s persistence, especially in the face of adversity, that differentiates those who go the distance and those who give up on the entrepreneurial journey and go out and get a “real” job. [...]

5 Things to Research Before Working With a Startup

by Manuela
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You've poured your heart and soul into building your company. Make sure any newcomer you bring into your business has done the same -- and has the processes in place to protect your investments. January 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When you’re running a business, it’s easy to get in over your head. Taking something from concept through execution to successful brand never sounds easy, but there’s always something you overlook at first glance. Even the most seasoned entrepreneurs work with others to cover their bases. Niche startups and outsourcing exist precisely to fill [...]