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Why Do Shoppers Abandon Their Carts—and What Can You Do About It?

by Manuela
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Imagine this: Someone goes into a supermarket buy groceries. They fill their shopping cart with milk and eggs and everything they need for the week. They start heading for a checkout line, but that moment, their phone rings. They answer the call, get distracted for a few minutes and just wander out of the store and drive away from the supermarket leaving the full cart behind. Have you ever seen something like this? Probably not. But the situation with abandoned carts in online stores different. According to the Baymard Institute, carts are abandoned about 67 percent of the time, on [...]

10 Creative New Business ideas 2018

by Manuela
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2018 is going to see a big increase in startup business, with many new businesses and products coming to the market. If you’re looking to get your own business started then now could be the perfect time. With many new domain names becoming available and new sources of finance such as crowd funding, there is now no excuse to get started. One of the biggest decisions you will have to make is choosing an idea for your business. With many popular markets now being saturated, if you are looking for a successful idea then you are going to have to [...]

9 Legal Missteps That Can Sink Your New Business

by Manuela
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Starting a business requires paying attention to numerous details, including many that have legal significance. But when entrepreneurs have so much to juggle and stay aware of, slip-ups can happen. The list of potential missteps is long. I am sharing several of those mistakes to give you a feel for what could set you up for some major headaches and hassles. 1. Choosing the wrong business entity type The legal structure of a business affects the degree of personal liability protection its owners will have. If a business is operated as a sole proprietorship or general partnership, it is not considered [...]

8 Warning Signs You Shouldn’t Buy a Franchise

by Manuela
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By Bruce Hakutizwi There’s no doubt that buying into the right franchise at the right time can be a fantastic business opportunity for numerous reasons: Proven, duplicatable systems make startup and growth easy and scalable Established branding and national marketing support enhance your own marketing efforts Support from a parent company and community of fellow franchisees However, it would be naive to assume that every franchise is a potential good buy. Just like any other aspect of business, “consumer beware” holds true in the search for a valid and promising franchise opportunity. Sad to say, there are companies peddling franchise [...]

10 Tips to Consider for Marketing Your Small Business More Effectively – Small Business Trends

by Manuela
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When it comes to running and marketing a business, there are going to be things that work for some businesses and don’t work for others. But there are also some essential elements — a logo, an email strategy, interesting content — which all small businesses will need. Here are 10 tips to consider for marketing your business more effectively from members of the online small business community. Create a Brand Logo in Minutes A good logo is essential to any small business branding campaign. And you don’t need to be a professional designer or spend tons of time and money [...]

10 Ecommerce Trends Self-Employed Sellers Need To Know

by Manuela
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As 2018 really gets going, it’s time for self-employed sellers to take a step back and ensure that their business is going in the right direction. It’s not (yet) too late to change business priorities and ace your year. You should be asking yourself: How can I turn over a new leaf with a new business venture? How can I boost sales figures? How can I gain new business opportunities? How can I explore new, untapped markets? With this in mind, we take a look at ten ecommerce trends self-employed sellers need to know… 1. The ‘Trust Economy’ Soars The [...]

10 Business Plan Myths That Hurt Your Business – Planning, Startups, Stories

by Manuela
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The need for good business planning is as strong as ever, and the potential benefits are as important as ever. Every business owner ought to have a business plan. But the best strategies for business planning are different than they used to be. And these 10 pervasive business plan myths get in the way, much too often. This post includes the 8 business plan myths that I listed on my March 2 post on the SBA Industry Word blog, plus two others that weren’t included. Why does it matter? Because business planning, done right, is a management tool that can [...]

The Entrepreneur’s Guide to Setting Up Your First Website

by Manuela
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When it comes to being an entrepreneur, establishing a personal brand through a website is critical to success. Everybody and their mom uses the internet to discover new brands, influencers and ultimately to buy new products and services. Big brands have the advantage of a strong reputation and a crew of professional designers behind their sites. If you want to compete with them, you’re going to have to develop a reputation and a strong web presence yourself. But establishing a website isn’t easy. There are countless places to start. Some are expensive, some are cheap, and most aren’t worth your time. [...]

A Guide to Venture Capital Financings for Startups

by Manuela
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By Mike Sullivan and Richard D. Harroch Startups seeking financing often turn to venture capital (VC) firms. These firms can provide capital; strategic assistance; introductions to potential customers, partners, and employees; and much more. Venture capital financings are not easy to obtain or close. Entrepreneurs will be better prepared to obtain venture capital financing if they understand the process, the anticipated deal terms, and the potential issues that will arise. In this article we provide an overview of venture capital financings. 1. Obtaining Venture Capital Financing To understand the process of obtaining venture financing, it is important to know that [...]

How to Get Your First 100 Customers for Any Business

by Manuela
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Let’s start with the basics: You need your first 100 customers—like, now. Sales—the one word that most employees fear, but the only word that co-founders think about. It’s safe to say that if any startup could master the art of sales, then cash flow and most other problems in business would be minimal. This is an in-depth article that will give you a full blueprint as to how we were able to grow our unlimited graphic design service, Penji to our first 100 customers. It’s not a glamorous strategy that has an overwhelming amount of confetti, unicorns, and rainbows; it’s [...]