Mompreneurs: Make Sure You’re Not Making These 7 Mistakes in Your Business
By Evan Brown
Juggling the incessant demands of being a full-time parent with the pressing needs of running a full-scale business would even have Superwoman balking in fear.
But for the many “mompreneurs” who manage to run successful businesses while also overseeing their children at home, it’s just another day in the office. For any mom (or, in fact, anyone) who is thinking of taking the entrepreneurial plunge, here are a few deadly mistakes to avoid.
1. Failing to Delegate: The “I Can Do It All” Mentality
Here’s a classic dilemma that most mompreneurs fall prey to: Instead of relinquishing control, and letting someone else take the reins once in a while, they try to do it all on their own. Of course, the instinct is fathomable—moms are anything but inefficient, and mompreneurs are the crème de la crème. They are the masters of streamlining life and creating processes to squeeze out more from each day.
Most moms treat time as a rarity that they cannot afford to squander. Whether it’s being the accounts-payable department of the family or running carpool for after-school activities, the pressing demands of the family entail effective time management and advanced multitasking skills. However, when juggling both work and family simultaneously, this is a disastrous recipe for burnout that can actually thwart success.
So what do you do? You learn to delegate. Handing off a task-at-hand to a capable child can very well translate to the corporate environment as well. As a leader, find out what your employees excel at and try to give them the autonomy and experience in areas that can aid in their professional growth, and leave you time to catch a breath.
Joanna Strober, mom of three and CEO of Kurbo Health says, “Working mothers can be really hard on themselves. We may have a kaleidoscope of conflicting emotions, including helplessness, fear, anger, and guilt that we can’t do it all. But guess what? No one can—not even Superwoman.”
2. Skimping on a Viable Business Plan
When you have an “earth-shattering” idea, you may want to jump right into it and leave the boring details of crafting a business strategy and coming up with a feasibility plan for later. Having a solid business plan, however, plays a major role in determining the success of your startup. After all, a business plan is your guide for steering your business in the right direction.
Before writing your plan, answer the following questions: What is the purpose, values, and mission of your business? Who are the potential customers? What directions do you desire for the company? Who are your competitors and what are they doing differently? How are you planning to measure success?
To put it in a nutshell, a sound business plan determines every aspect of the startup, and acts as a reference every time your business is on the verge of a big change or is stuck in a rut. Make sure you have a business plan in place before you take a step forward.
3. Juggling Business and “Momming” together
One of the deadliest mistakes that some mompreneurs make is not kick-starting their business in the traditional sense of a business. They start out with vague boundaries between being an expert in their industry and being a mom. While all mompreneurs have their fair share of “kid appearances” and “kid interruptions” during important sales and Skype calls, distinguishing the fine line between play and work is indispensable to success.