Want to Keep Learning in Your Small Business? Try These Helpful Resources and Tips
Successful business owners don’t have all the answers — they continue to learn and grow through the years. Sometimes that growth can come through personal mistakes, and sometimes it can come from helpful resources and expert guidance. If you’re interested in learning more to grow your business, check out some of these thoughts from members of the online small business community about learning new skills and gaining valuable insights.
Consider the Difference Between Reach and Impressions
When you’re looking at your analytics and the impact that your content is having on potential customers, there are plenty of different terms to know. Reach and impressions are two pretty common ones. And sometimes they’re even used interchangeably. But in this AMA Consulting Services blog post, Andrew Adderley offers an explanation of the two and explains why they are unique.
Hone These Marketing Skills to Survive in the Age of AI
Artificial intelligence is having a massive impact on the way people interact with companies online. So especially if you have a small brand that competes with companies that have far more resources, you need to have the proper skills. Neil Patel elaborates in this post on the Quick Sprout blog.
Use Data to Transform the Customer Experience
No matter what industry you’re in, it’s important that you never stop gaining valuable information to help your business. When you gather data about your customers, you need to be able to translate that data in a way that can actually help your business and your customers. Check out this Social Media HQ post by Steve Olenski for more thoughts on the subject.
Don’t Fall for These Startup Myths
Mistakes are a major part of learning as you run a business. But there are some mistakes that are common among the business community — so you can avoid them altogether by listening to expert advice. In this Noobpreneur post, Ivan Widjaya shares some of those common myths that you shouldn’t believe when running a business.
Learn About Increasing Organic Traffic
To grow your business, you need to be able to get more people to your website. You can become more of an expert on organic traffic by checking out this Pixel Productions post by Vaibhav Kakkar. Then visit BizSugar to see what members of the community are saying about the post.
Integrate Online and Offline for the Best Overall Result
Nearly every business now has some kind of online presence. But just because there are tons of marketing tools available on the internet, it doesn’t mean you should only exist online. In fact, Grace Kaye details some benefits of mixing online and offline in this Marketing Land post.
Find the Best Length for Your Content
Business owners often wonder — which is better, long form or short form content. But the answer actually varies depending on your business and your ability to create quality content. Learn more in this TopRank Marketing post by Lee Odden.
Pick Better Images for Social Media
Visuals are important for any marketing initiative. But some companies tend to overlook them when it comes to social media. In this Content Marketing Institute post, Manish Dudharejia dives into the world of social media images and explains how to make yours better.
Make Content Collaboration Work for You
Collaboration can be an effective strategy for building your content marketing reach and impact. But not all collaborations are able to get you those positive results. If you want yours to really help your business, consider the tips in this DIY Marketers post by Ivana Taylor.
Learn How Insanely Successful People Manage Their Time
Time management is a major issue for a lot of business owners. If you want to improve, it might help to look at what really successful people do. In this Mostly Blogging post, Janice Wald details the habits that can help you get better. And BizSugar members shared thoughts on the post here.
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