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October 2017 / 76 posts found

What is A-B Testing And How Can It Help Your Small Business?

by Manuela
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A-B testing is a great way to compare online marketing strategies or tools to see which one is working better. It’s a cost effective way of pitting everything from web pages to email campaigns against each other so you get the best ROI. Using this method, you’ll get the numbers and statistics to see what needs to be changed out, tweaked or left alone. Here’s How A-B Testing Works Let’s say you’re putting together a website for your small widget business. You’ve sourced a few different designers and got two excellent mock-ups. Your torn between the two but need to […]

Lastminute.com’s Brent Hoberman: ‘The craziest ideas are often the best’ | Guardian Small Business Network

by Manuela
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If you have a great business idea, one of the first things you should do is test it out on people. You’d be surprised how paranoid entrepreneurs can become about having an idea stolen. Many end up keeping it to themselves for longer than necessary or making everyone they tell sign non-disclosure agreements. But an idea alone is not very valuable – you need to be able to make people believe you have the right skills to make it succeed. Don’t be put off if you get a negative reaction – the craziest ideas are often the best. Airbnb was […]

Top 5 Business Ideas To Invest In. : ThyBlackMan.com

by Manuela
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Like Like Love Haha Wow Sad Angry 1 (ThyBlackMan.com) Investing in businesses is trending, but the biggest question is which idea to invest in? When you have the money, but not a good business idea to put the cash into, every single business idea will sound great. But then you make an investment and your money goes away. Imagine if you had invested some money in Apple, Microsoft, Amazon or Google long back, you’d be richer just from a small investment. Clearly, not every business you see growing will stand in a better position tomorrow. There’s no guarantee that an amazing […]

10 Tips for Increasing Engagement with Customers, Employees and More

by Manuela
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Building a successful business requires engaging with a lot of different people — customers, social media followers, even your own employees. There’s no shortage of options for increasing engagement. And members of the online small business community have some thoughts to share. Read on for tips on building brand engagement and more. Build Up Brand Engagement Using Gamification Getting customers to interact with your brand isn’t always easy. But gamification offers some interesting possibilities for accomplishing that goal. In this Social Media HQ post, Chris Zilles shares some methods that other brands are using to build brand engagement through gamification. […]

3 Clever Ways to Make Money Online

by Manuela
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You could spend your entire life working at a brick and mortar business and still not come out ahead. The real world leaves very little room to grow your career, especially with the struggling economy. Canada and the United States have reported that more workers are losing their full-time jobs today than ever before. Those jobs are replaced by part-time jobs that offer very little as far as benefits go. However, you do not have to take your money woes lying down, because the Internet is accessible to most everyone. Affiliate Marketing Affiliate marketing is a great way to earn […]

12 Reasons Your Multi-Millionaire Boss Enjoys Working at a Small Startup

by Manuela
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What would you do if you had a cushy job or recently retired as a millionaire? Most people would say that they would be sitting poolside enjoying a frosty beverage. I bet the last thing they would say would be that they’re taking the reigns of a small startup. After all, being a part of a start up involves a lot of hard work and perseverance. And since it’s not that large, you can’t even guarantee that money is going to be made. So, what’s the attraction? How do you work with someone that money isn’t really that important to […]

Are Your Decisions Putting Your Small Business at Risk?

by Manuela
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Small business owners are natural risk-takers, but sometimes they take too many risks. The results of the ninth annual Hiscox DNA of an Entrepreneur survey shows America’s small and midsized business owners may be indulging in some risky behavior. Here’s a closer look. U.S. small and midsized business owners are feeling optimistic—and with good reason. Seventy-two percent of those polled in report their companies’ top-line revenue increased over the past year. That’s the highest percentage of any country in this annual global survey. Spreading themselves too thin? Small business owners in the survey aren’t letting the day-to-day challenges of entrepreneurship slow them […]

7 Online Business Ideas That Could Make You Rich

by Manuela
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If you’re at all interested in starting your own online business, there’s no time like the present. We live in a golden age of wealth. As much as the media tries to glorify the perils of our society, we actually live in a time that’s ripe with opportunity and the potential for monumental business growth at a scale never before experienced. Thanks to the internet and smartphones, the amount of commerce being conducted online has experienced explosive growth. If you’re at all scarcity-minded, it’s important to understand how much abundance exists today. Considering that virtually every brick-and-mortar store has made […]

3 Mission-Critical Metrics Every Small Business Needs to Pay Attention to

by Manuela
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I assume you know how much you’re spending on advertising. It’s an easy metric to compute even if you’ve only been in business for a month. There are other very important metrics most business owners and managers will follow once they have some sales history, such as lifetime value, inventory turnover, and other traditional business measurements. Further, with an online presence being so important for most businesses today, a wide range of website and social media statistics have become increasingly important. However, there are metrics critical to the long-term success of companies that many business leaders overlook, or fail to […]

Start Making Money From Home Based Business

by Manuela
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Numerous entrepreneurs question wherever it is even possible to make money with a home based business and if so, how. Since there are countless opportunities for entrepreneurs to choose from, it sees as if far more end up failing than succeeding. If you really want to make money with a business of your own online you need to start making an appearance amidst the crowds. Far too many people expect traffic to just come to their site. Everyone would succeed online if it was that easy. It takes effort on your part to get out and interact with people online. […]

10 of the Best Small Business Marketing Studies Published This Year

by Manuela
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Small businesses are demanding; every business owner knows this. It takes a tremendous amount of energy and focus to get a business off the ground, and then it takes even more energy and focus to keep it running. While focus is great, working in the trenches can limit our vision after awhile. It’s good to step back now and then to look at the larger picture. Of course, you can—and should—connect with other business owners one-on-one, but it’s also good to step back even further and see how entire groups of small business owners are faring. That’s the benefit of small […]

How to Avoid Bad Business Ideas by Overcoming Decision Fatigue

by Manuela
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geralt / Pixabay You know that feeling you get after a really long day at work? It’s that feeling of dread when you think about answering one more phone call, or writing another email. We all get this feeling from time to time, but it can be particularly dangerous for entrepreneurs and startups who need to make conscientious decisions that positively affect their business. The decision to invest in a new product, or even change the color on packaging could make or break your company. So, how do you avoid making decisions when your mind is hazy, and when contemplating […]

How To Know That You’ve Found A Successful Self-Employment Opportunity

by Manuela
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There are millions of people all around the country that need to generate more money from day to day or month to month. There is a good chance that you fit conveniently into this category. While technology has probably eliminated some career positions, it has helped to create many more. This is why more and more consumers are making the switch over to self-employment. However, you should realize that not all self-employment ventures are going to be successful. How can you know for certain that you’ve found a successful self-employment ideal? You’ll find out below. Totally Unique Unfortunately, there are […]

Google Pixel 2 Smartphone is Here, Can It Help Your Small Business?

by Manuela
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The Pixel 2 from Google (NASDAQ:GOOGL) is finally here, and if you are a small business that relies on images and videos, you are in luck. The one selling point Google and virtually every review of the Pixel 2 are touting is the fact the new phones have the highest DxOMark Score ever. Simply put, the new Pixel 2 will give you better image quality whether you are taking photographs or capturing video. The emphasis on the camera by Google is a smart one because it is a tremendous buying factor for many individuals and businesses. DxOMark test cameras on […]

10 Reasons to Provide Great Wireless Connection at Your Small Business

by Manuela
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Staying connected through a good wireless platform is important for the modern small business. Having  great in-building connectivity is invaluable for solid communications that translate into better sales and production numbers. A recent survey from Zinwave reports 74 percent of those polled had trouble with poor cellular converge in the workplace. WiFi Benefits for Business Here’s 10 productivity benefits for providing a great wireless connection at your small business. Fewer Dropped Calls  The calls you make to prospects can make or break an important deal. Dropped calls interrupt the business flow and can cost you money. A boosted in-building wireless […]

Top 10 Challenges Small Business Owners Are Facing Today

by Manuela
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Want to know the biggest challenges facing small businesses? The National Federation of Independent Businesses may have at least a partial answer. The NFIB’s Index of Small Business Optimism has been an invaluable resource since 1975. They’ve done research on everything — from job openings to labor markets, from capital spending budgets and the cost of inflation; on a monthly basis. Here are the biggest challenges presented in a recent report. Biggest Challenges for Small Business Owners Whether you’re thinking of starting a small business, or in the first few years of operation, here are common problems we’ve all faced at […]

Take Advantage of LinkedIn for Sales, Read These 4 Tips

by Manuela
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LinkedIn is undoubtedly the best social media channel for B2B sales. In fact, 64 percent of all corporate webpage visitors from social media sites were directed from LinkedIn. With half a billion users, this professional networking site can be an incredibly powerful sales channel for your business. Knowing how to navigate through LinkedIn and utilize its advanced settings can make the process of finding leads a much less daunting task. It’s important that you understand what defines the ideal client before you start your search. Know what industries or job titles are the best fit and connect with groups that […]

3 Habits Every Small Business Owner Should Have

by Manuela
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When you’re a small business owner you wear many hats. Maker, promoter, accountant and yes, the face of the brand. When it’s just you and maybe one other person representing your company, what you do matters. How you conduct yourself in public matters. A lot.  It’s easier than ever to find exposure for yourself and your brand, and it’s harder than ever to control your image. That’s why it’s essential to work good business practices and business habits into your business plan. Your name is your business when you’re a small business owner, so make sure that your name means something. Successful Small Business […]

Top 10 Data Security Tips for Small Business

by Manuela
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Every year for USA TODAY, I write an annual top trends in business column to start the year. For the past few years, there has been one issue that has made my Top 5 consistently, and it wasn’t mobile, social media, or technology. It was data security. Yes, the issue is that big and the stakes are that high. According to Security Magazine, “It is estimated that 60 percent of hacked SMBs go out of business only after six months.” There are two things to keep in mind as you noodlle on that last statistic: 1) not all security breaches […]

30 Online Tools for Home Improvement Contractors

by Manuela
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Home improvement contractors should take advantage of technology to make projects more efficient and profitable. Here are 30 online contractor software tools that help accomplish those goals. Online Contractor Software Balusterpro This app is great for the home improvement contractor who doesn’t have a lot of time for math. You can use it to lay out a variety of projects that require calculations—from shelving to fencing and even wainscoting. Enter dimensions and configurations, calculations come back. Available on Android and iOS. Fence Builder All you need to do is enter the fence area, browse materials, styles and pricing. Then take […]

50 Small Business Ideas for Video Producers

by Manuela
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Video producers, there are now more options than ever when it comes to starting a small business that revolves around video. If you’ve got some basic video equipment and the skills to create great video content, here are 50 different video production business ideas for you to consider. Video Production Business Ideas Vlogger Vloggers are basically bloggers that use video as their main form of content. You can create video blogs about a wide range of topics, then earn money through ads, sponsored content, selling products or any number of other methods. YouTube Partner YouTube is one of the most […]

Aged From 12-18 With A Great Business Idea?

by Manuela
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Are you a student between the ages of 12 – 18 and have a great business idea, but need support to get it off the ground? You are in luck. The Bermuda Economic Development Corporation has added a fifth category to its annual Rocket Pitch Competition –YouthPitch. The Rocket Pitch Competition, sponsored by the Department of ICT Policy & Innovation, the BEDC and Youth Entrepreneurship Initiative of Bermuda, is being run for the tenth year as part of the upcoming Global Entrepreneurship Week [Nov 13th – 20th]. The competition is open to all entrepreneurs and this year, students up to […]

Buy Your First Franchise: Secrets Revealed

by Manuela
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When most entrepreneurs consider owning a business, they automatically think about launching their own venture. But there’s something to be said for buying into someone else’s idea and purchasing a franchise. Have you ever considered doing this? The State of Franchising in the U.S. Franchising is a term most entrepreneurs and business professionals are familiar with, yet few have taken the time to actually explore as a career opportunity. As entrepreneur Leslie Anderson explains, “Franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship.” There’s obviously a lot more to it, but […]

6 Tips for Preparing Your Small Business for the Holidays

by Manuela
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Autumn is here, and before you know it, you’ll be saying, “Happy Holidays!” It can be hard to think about the holidays as summer wanes, school starts, and everyone gets back to their fall routines. Now, before the holidays get hectic, is the perfect time to plan ahead for success. Many experienced business owners start this planning process in June or July! Prepare for a successful holiday season by reviewing these six tasks and delegating with your team. 1. Order supplies Check last year’s orders to anticipate how much of basic supplies you’ll need, whether that’s shipping supplies and packaging, […]

10 Things Your Small Business Data Breach Response Plan Must Have

by Manuela
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The 2016 State of SMB Cybersecurity Report from cybersecurity software company Keeper found hackers have breached half of the 28 million small businesses in the U.S. With small businesses becoming increasingly under cyber-security and data breach threats, it’s vital they have a comprehensive and solid data breach response plan in place. What You Need in a Data Breach Response Plan If you’re a small business looking to make the wise move of implementing a data breach response plan into the culture of your business, take a look at the following ten things that every small business data breach response plan […]

10 Tips for Starting a Bookkeeping Business

by Manuela
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Small business needs to keep track of the finances to gauge their success, fix what isn’t working and know when it’s time to grow. This, in turn, opens the opportunity for yet another kind of small business startup. If you have the proper skill set you could start your own accounting or bookkeeping firm. Starting a Bookkeeping Business Here are 10 tips for starting a bookkeeping/accounting service of your own. Set Some Goals Gabrielle Fontaine, founder of The Freelance Bookkeeper  tells Small Business Trends the first step is to set out clear goals and take the time to lay them out so […]