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Want to Raise Financing for Your Mobile App Startup? Here’s the Ultimate Investor Pitch Deck

Want to Raise Financing for Your Mobile App Startup? Here’s the Ultimate Investor Pitch Deck

by spainops
in test
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So you have developed a mobile app and want to obtain funding for it from angel investors or venture capital firms? A key step in this process is to prepare an effective “pitch deck” that showcases your company, your app, and your management team for prospective investors.

There are a lot of “do’s” and “don’ts” when putting together an investor pitch decks. Be sure to read the comprehensive article How to Create a Great Investor Pitch Deck for Startups Seeking Financing.

In this article, I walk you through the 17 key PowerPoint slides for a winning presentation on Recuperate.com, a hypothetical mobile app company. Obviously, you will need to tailor the deck to your particular company and app, but it’s a good starting point for preparing a investor pitch deck that gets results. (The full sample investor pitch deck is downloadable here.)

1. The Cover Page

The cover page of the pitch deck should be simple—all it needs is the company name, logo, and the title “Executive Summary.” Make sure you add the following at the bottom: “Confidential and Proprietary. Copyright © by [Name of Company]. All Rights Reserved.” And don’t put a date on the cover, as it will look outdated fairly quickly. Here is the cover page for Recuperate.com:

pitch deck slide 1

2. The “Company Overview” Slide

After the cover page, it’s useful to summarize your business, the experience of the management team, and any early traction established. This should be done in the Company Overview slide of the investor pitch deck, such as follows:

pitch deck slide 2

3. The “Mission/Vision” Slide

In this slide, you want a short summary of both the vision and mission of the company. This shouldn’t be longer than 2-4 sentences. For example:

pitch deck slide 3

4. The “Market Opportunity” Slide

The Market Opportunity slide of the deck should show investors that your mobile app addresses a big market opportunity, such as:

pitch deck slide 4

5. The “Problem” Slide

You should articulate the problem or need that your mobile app is solving, such as:

pitch deck slide 5

6. The “Solution” Slide

The Solution slide of your investor pitch deck should set forth your proposed solution and why it’s better than competitor solutions, such as:

pitch deck slide 6

7. The “Product” Slide

The Product slide of the pitch deck should describe your mobile app and why it’s unique. Images, visuals, and videos can be important here. And plan to have a demonstration for investors in person. Here is the slide for Recuperate.com:

pitch deck slide 7

8. The “Team” Slide

You want to highlight the experience and background of the key management team in this slide, to reassure investors that you have a dedicated team with the expertise to grow the company significantly. For example:

pitch deck slide 8

9. The “Customers and Partnerships” Slide

This is the slide of the investor pitch deck where you highlight early customers or prominent partners, such as:

pitch deck slide 9

10. The “Traction” Slide

In this slide of the investor pitch deck, you want to describe any early traction of the company, such as the number of app downloads, press and accolades, and testimonials, such as:

pitch deck slide 10

11. The “Business Model” Slide

This slide of the pitch decks outlines how you plan to make money, the pricing model, the long-term value of a customer, and the like, such as:



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